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This 1985 book is at one level an historical account of the development of mass psychology, and at another an analysis of its implications for prevalent political and social life. Serge Moscovici's acute analyses of mass phenomena raise fundamental questions concerning the foundations of democracy.
Presents a theory of the processes of collective decision-making that draws on theoretical influences, ranging from group decision theory to the authors' social representations theory. The text offers an analysis of group conflict and consensus to produce a general theory of collective decisions.
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