Books by Sherman Cochran

From the Sino-Japanese War to the Communist Revolution, a cache of letters from one of China’s prominent families, the Lius of Shanghai, sheds light on a tumultuous era. Sherman Cochran and Andrew Hsieh show how the family confronted war, civil unrest, and social upheaval, and how—in the midst of it all—they built a vast business empire.

Cochran reconsiders the nature and role of consumer culture in the spread of globalization and illuminates enduring features of the Chinese experience of consumer culture. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the 21st century because they achieved goals that resonate with their successors today.