Books by Simon Horton

6 practical steps to persuade anyone Discover a more ethical style of persuasion so you can achieve your persuasion goals but also build better relationships Learn insights from psychology, neuroscience and business research Enjoy the 30 stories and case studies from leaders and experts from all walks of life

PLAY ON YOUR TERMS Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether thats asking for a raise, pitching an idea or deciding who gets the coffee. The Leaders Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations. An entertaining, immediately useful book that goes beyond advocating for win-win Simon Horton shows us how to get there.Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take Reading this book has made me think about how I negotiate and I have learned a lot If you want to benefit your relationships while improving your business, then this is worth studying.Simon Woodroffe, founder of Yo!