Books by Sinee Sankrusme

Marine and beach tourism is one of the still growing fields in tourism worldwide. These tourism activities include scuba diving, snorkeling, wind surfing, fishing, observing marine mammals and birds, cruising or ferry riding, sea kayaking, visiting fishing villages and lighthouses, sailing, and motor yachting. The growth in marine and beach tourism has helped develop and improve coastal areas. Thailand, with its numerous attractions and tourist destinations, continues to amaze the world regarding marine and beach tourism. One of the most popular marine and beach destinations in Thailand is Phuket. Phuket is Thailand's largest island and considered to be the most famous. This island has an exceptional climate: The monsoon in Phuket comes earlier than in the other parts of the gulf and during the rainy season, the island experiences rain only once or twice a day. The purpose of this study aims to develop the fields of ecotourism, sea tourism, and beach tourism. The study was conducted at the site of Phuket, being one of the worldwide known marine and beach attractions and well-known among foreigners. Moreover, the island of Phuket also has many beautiful marine and beach attractions that are still to be discovered by the public and need to be developed to entice more tourists to come and revisit the island.

Tourism is identified as one of the major potential industries of Thai economy. It is considered to be a top priority for the following reasons; Firstly, it is an industry requiring much labor, thus it provides many jobs for city residents, by which it helps to solve unemployment for society. Secondly, it is an industry which brings with it many important benefits, improving the social-economic situation, and enhancing income for people. Thirdly, it can promote peace, enhancing common understanding and building a unified and sustainable country. In the last years, Thailand's tourism industry has made significant progress and contributed largely to the economic development and social progress of the nation. In the context of international integration, the Thailand government has focused on developing the tourism industry even further, enhancing service quality, and expanding operations scale. As a result, the number of tourists coming to Thailand has increased significantly between 2009 and 2015. This study investigates the perceived value, satisfaction and revisit of Russian tourists who visit Thailand on the basis of selected tourism destinations in Bangkok, Thailand.

International business correspondence is not simply writing or information exchange. It is something that you want others to know about you - to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well. This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.