Books by Slavko Splichal

A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the "spiral of silence" model, and the role of the media in the formation and expression of public opinion.

This book reports the results of a comparative survey of journalism students in university-level institutions in 22 countries of the major world regions. The students had three different concepts of the role of the press: the enlightenment model in which the prime functions is to educate and inform;