Books by Stephen Wood

Running a business is immensely difficult. There are so many factors that drive whether you are successful or not. "Tell Us Where It Hurts" looks at a wide range of factors which we as business consultants have seen in our clients' businesses. We look at 52 manufacturing and service companies which came to us for help. They had sales ranging from nothing as pre-start-ups, through to sales of tens of millions and on up to $200m. The book brings together the three common challenge areas of business Strategy - Marketing - Performance and blends them with the seven Growth Capability Elements. The findings show the types of problems that companies struggle with and investigates whether there are any common themes which our clients struggle with. The answer is yes... but it varies... a lot. "Tell Us Where It Hurts" is a useful read for those in business who would like to learn whether their "tricky situation is normal" and provides some thoughts as to what the business leader can do about it.

If you need to accelerate sales - then this book is for you. It's much easier to make a sale if what you offer is seen to be special and adds huge value to the customer. This book sets selling where is should be - as part of a wider strategic framework aimed at maximising your chances of success. The "The Money Tree" techniques will help you to learn how to build sales capability and generate ongoing business.

"Dominating Your Niche" is a practical guide to generating significant growth for SME business. Niche markets offer the best opportunities for SMEs but only those who lead and dominate their niche are able to generate strong financial returns. Building a business by dominating your niche market, puts you in a position of strength and for those that get it right, can be very lucrative.

If you are involved in designing, building, selling or regulating UWB devices, this concise and practical guide to UWB technology, standards, regulation, and intellectual property issues will quickly bring you up-to-speed. Packed with practical insights, implementation guidelines, and application examples, Essentials of UWB is a must-have resource for wireless professionals working in the field. Written by key figures in the development of UWB, the book describes UWB technology, and evaluates its suitability for applications in communications, radar, and imaging. UWB radios, protocols and implementation are covered, and a thorough account of UWB industry organization completes the picture. This is an invaluable guide for engineers involved in UWB device design, as well as for product marketing managers, sales support engineers and technical managers. It will also appeal to engineers with a deeper technical understanding of UWB who want to gain knowledge of the broader environment and future evolutionary expectations.