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"e;Introducing Genetics"e; takes readers on a journey through this new science to the discovery of DNA and the heart of the human gene map. In everyday life, many of us increasingly have to make moral decisions where genetics plays a part. This book gives us the information to do so.
Is your profits tap dry? Why is it some businesses are magnets to their clients whilst other businesses struggle? Do your potential clients call you or is it the other way round? There are seven key factors that separate those perpetually chasing business, and those whose business, money and success chases them. In this book, Steve Jones, an expert in the field, outlines these seven factors and teaches the 'supermarket' approach of how to become a client magnet. Ten phone calls, ten appointments, ten sales - and they'll be calling you.Learn the secret strategies to becoming so strong in a sales meeting that you have to lose the business, not win it; learn how to make your business more relevant than ever to today's markets; and learn how to define a clear vision that sets you apart.Turning on Your Profits Tap is an essential text for any existing or budding entrepreneur, brave business-owner, thinker, or creative looking to transform their business growth.
This book draws on scholarship that in theoretical and practical terms focuses on the centrality of communication as a scholarly pursuit, as an intellectual enterprise and as a pervasive element of everyday life. The authors examine the history and present contours of the field, bringing new insight and clarity into the role communication plays in academic and scholarship.
The first monograph to critically engage with the controversial horror film subgenre known as 'torture porn', this book dissects press responses to popular horror and analyses key torture porn films, mapping out the broader conceptual and contextual concerns that shape the meanings of both 'torture' and 'porn'.
In his new book, Steve Jones takes on the challenge of going back to the book of the millennium, Charles Darwin's The Origin of Species.
Steve Jones's highly acclaimed, double prize-winning, bestselling first book is now fully revised to cover all the new genetic breakthroughs from GM food to Dolly the sheep. 'An essential sightseer's guide to our own genetic terrain.' Peter Tallack, Sunday Telegraph'Superb and stimulating...an exhilarating trip around the double spiral of DNA, a rush of gravity-defying concepts and wild swerves of the scientific imagination.' J.G. Ballard, Daily Telegraph'Not so much divination as demystification... An attempt to bring genetics and evolution more into the public domain. If, for instance, you ever wondered just what genetic engineering is about, here is as good a place as any to discover. Few have Jones's ability to communicate a difficult idea with such humour, clarity, precision and ease.' Laurence Hurst, Times Higher'Sensitive to the social issues raised by genetics... yet Jones's interest reaches beyond contemporary social issues to the human past, to what genetics can and cannot tell us about our evolution and patterns of social development. He interleaves a broad knowledge of biology with considerations of cultural, demographic and - as his title indicates - linguistic history. At once instructive and captivating.' Daniel J.Kevles, London Review of Books
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