Books by Steven Brown

This book provides a unique perspective into the mindset of psychology and cybersecurity.It presents a view of incorporating the latest research in cybersecurity and behavior. The newest cybersecurity challenge is not just understanding cybercriminals' behavior, but our behavior as well, and to realize that some of behaviors could lead us in making bad cybersecurity decisions.By using models and literature rooted in psychology and comparing those to cybersecurity attacks, this book will help those who make crucial cybersecurity decisions to protect their organization, even better decisions. Dr. Brown also presents even a possible theory of cybersecurity. Key areas include: behaviorism; learning models; cybersecurity vulnerabilities; stereotypes; cybersecurity traits; conditioned response; social engineering; deep fakes.

What is value? Business markets are undergoing an evolution similar to that of the industrial revolution, but in this case, it's the electronic commerce revolution and its ability to offer value. You've undoubtedly heard the term, but like most business people, you may be hard pressed to come up with a clear definition of value. By value, do we mean savings, benefits, quality, convenience, etc? To further complicate matters is trying to determine what it means for your customers. An important point to consider is whose definition would you accept, yours, a consumer, a visitor, a business partner, an employee? The beauty of using the Value Matrix Approach is that you will be able to uncover what all of them think, and act accordingly. Looking towards the future it can be seen that in order to compete in electronic commerce, or for that matter any business, value must be delivered. However, value must not be delivered in the eyes of the organization but rather in the eyes of the customer.

Social psychology has been deemed a discipline in crisis. This book proposes a way out of the crisis by letting go of the idea that psychology needs new foundations or a new identity, whether biological, discursive or cognitive.