Books by Steven Heller

This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation.

This is the first book to explore type as a medium that conveys emotions, concepts, and ideas. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.

¿¿ Sprechen Sie Logo?¿¿ Eine zugängliche Einführung in die Schlüsselelementeguten Logo-Designs¿¿ Enthält Logos ikonischer MarkenPfeile, Wellen, Swooshes: Logos sind das allgegenwärtigstealler grafischen Designinstrumente und repräsentieren Ideen,Überzeugungen und natürlich Dinge. Sie identifizieren inerster Linie Produkte, Unternehmen und Institutionen, abersie sind auch - hoffentlich positiv - mit dem Ethos oder derPhilosophie dieser Unternehmen verbunden. Die 50 Logosin diesem Buch sind Beispiele für gute Ideen im Hinblick aufRepräsentation, Reputation und Identifikation.

Part of "100 Ideas that Changed..." series, this book demonstrates how ideas defined graphic design, and how those ideas have manifested themselves in objects of design. It includes coverage that ranges from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); and, more.

Published to coincide with the 150th anniversary of Beatrix Potter's birth, this magnificent collection celebrates the artist behind The Tale of Peter Rabbit and numerous other beloved children's books.

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...

America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.

This book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, symbol and metaphor, illustrated lettering, inventing worlds and caricature.The result is an instantly accessible, inspiring and easy to understand guide to illustration using professional techniques.

An extensive collection of typographic compositions that celebrate the ability of letterforms to express narratives and voice.

A celebration of posters from Dartmouth's famed Winter Carnival

This small cultural history is dedicated to the hand as a popular motif in visual communication.

In this text, written in Spanish, Heller presents a compilation of interviews that show Nigel Holmes's views on graphic communications and the importance of "information design" which partners words and images for effective design.