Books by T. Kono

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

This new, sophisticated analysis of Japanese manufacturing corporations, based on data from over two hundred corporations, will enable the reader to better understand Japanese management systems and their potential to lay a foundation for successful management systems throughout the world.