Books by Thom Poole

Caught up in the impending disaster of another war, the Leitner family were trying to make ends meet. Emil, a veteran of the Great War, had set up a lucrative business smuggling goods across the Austrian border into Switzerland and Liechtenstein. With the increased violence and threats to human life, Emil's business - trafficking people across to the safety of the neutral countries - was increasing. As the business grew, he had to rely more and more on his three children Hans, Marlene and Robert. Starting in 1937, this is a story of Robert's adventures as a smuggler during the National Socialist occupation of his country.

In this book, Thom Poole explores the psychology, perceptions, mythology and business of numbers through the ages and around the world. Using this understanding, brand and product marketers / designers can better adapt their products to influence and engage their audiences.It is the companion book to Life of Colour - also written by Thom Poole.

This is the story of the short life of George Woods, known as Twiggy, a boy who grew up unnaturally fast, ripped from his friends and family in the fervour of patriotic duty. He died alone many, many miles from home. The history books will tell you that the battle of Messines was one of the few successes in World War I, the meticulous planning and ruthless implementation destroyed the German lines, and their morale, allowing Allied troops to make great gains of territory. Success in war, however, is relative. There is always a human cost, and this is typified by the short, and rather insignificant life of Twiggy Woods. This story relives the trials and horrors that this naive, young New Zealander had to experience before being cut down, like so many others.

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art of digital marketing strategy using 'ingredients' and 'recipes'

An insiders guide of ethical digital marketing called Play It By Trust, covering all aspects of digital marketing.