Books by Thomas A. (American River International Cook

This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management.

This book is among the first to detail all the risks a multinational firm faces when operating overseas and engaging in foreign purchasing and sales, import and export trade, and global logistics. It provides step-by-step guidance on how to develop a global risk strategy as well as a blueprint for implementation. The book outlines all the areas where spend can be reduced along with a specific strategy on how to reduce spend without compromising values.