Books by Tom Kelley

An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.

A guide to fostering creativity and business innovation, this title shows how an individual can become an experienced architect, storyteller, caregiver or cross-pollinator... just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems.