Books by Tony Alessandra

Almost every problem, every conflict, every mistake, and every misunderstanding has a communication problem at its most basic level. We live in a world filled with other people where we live together, work together, and play together. In our personal lives, we need each other for security, comfort, friendship, and love. And in our working environments, we need each other in order to achieve our goals and objectives. None of these goals can be achieved without communication, which makes it the basic thread that ties us together. The better we are at communicating, the more effective we are at achieving our hopes and dreams. Now communication expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators. They have an ability to establish bonds with people that are based on respect and honest communication. Great communicators make others want to trust and believe in them, and they possess a set of skills that enable them be heard in a way that gets results. Learn the 10 qualities and, more importantly, ideas and strategies to develop the same dynamic communication skills of these great leaders. Here's just a sample of what you'll learn:How to use questions to build rapport and trust. How to give and receive feedback with grace. How to engage in conflict resolution effectively. How to develop the ability to make powerful and persuasive public presentations. How to adapt your communication style to build strong relationships with anyone. How to become a charismatic and persuasive communicator.

This unique blend of scientific research on human behavior provides the tools to realistically take charge of improving work relationships and becoming a dynamic leader.

Synopsis coming soon.......

This is just a sampling of the powerful techniques you will learn from this book: 1. Discover the preferred business situations for Directors - on page 8 2. Socializers typically work in these types of careers - see page 17 3. Use the checklists on pages 64 & 66 to quickly and accurately identify the styles of your prospects and customers 4. Learn the 14 traits of highly adaptable people - on pages 87 & 88 5. Discover the best ways to introduce yourself to each of the four behavioral styles on page 116 6. Learn the types of questions you might ask a third person to determine your prospect's style - on page 117 7. Read the best ways to leave a voice mail message for each of the four behavioral styles - on page 118 8. Learn how to use the funnel technique of questioning to discover your prospect's needs - on pages 128 & 129 9. Use the feature-feedback-benefit technique discussed on pages 136 & 137 10. Discover how to get a commitment from a Thinker on page 148 11. Use the four-touch after-sale follow-up system presented on page 152 Time has proven that people like to buy from people they know, like and trust. Your ability to connect with people, maintain rapport, lower tension and increase trust will determine how high you climb in the sales profession. Mastery of The Platinum Rule will give you an unfair advantage over other salespeople. Here are expert opinions: The Platinum Rule is communication and relational genius, translated into a very simple, daily philosophical approach that gets results. Well done! Jim Rohn, CPAE, Author, The Five Major Pieces to the Life Puzzle The Platinum Rule is the priceless key to unlocking the door to empowerment, productivity and all business andpersonal relationships. Denis Waitley, Author, Empires of the Mind and The Psychology of Winning The success we achieve is in direct proportion to our ability to understand and communicate with people. Communicating with people on their terms, not our own, is the key to creating a loyal customer base and creating mutually profitable business relationships; both of which result in higher productivity and increased earnings potential. The Platinum Rule is the single most effective tool for learning how to get exactly what we want in life by helping others get exactly what they want - the win-win we're all seeking. Tod Barnhart, Author, The Five Rituals of Wealth

A unique blend of scientific research on human behavior and more than 30 years of teaching people smarts, these proven and practical principles help draw out the best in everyone and interpersonal relationships.

"PeopleSmart" offers powerful techniques for turning every encounter into a mutual win. Whether you want to be better at selling or socializing ... managing or motivating ... producing or parenting ... winning or wooing, this book has the answers.

There are really only two ways to sell anything. One is a struggle most of the time. Let's call this one "Hard Selling". The other seems pretty effortless. I call this one "Collaborative Selling". I must admit that both will get you some business. However, "Hard Selling" is always uphill battle. "Collaborative Selling," on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you to have incredible fun doing it. Before we go any further we have to clarify which method you have been using. Here's a simple test that should give you a clue if you're not already sure. Answer these 3 questions: *How much of your business comes from unsolicited referrals? *How many of your customers buy from you again and again? *Is the closing of the sale easy or hard? When you become a part of your customers' very own support staff (which is the case in "Collaborative Selling"), you will consistently get referrals and repeat business. Hopefully you do get a lot of referral and repeat business. Unfortunately, too many salespeople I work with can't say that. If that sounds like you, I can help you transform your results. Here is the pattern I notice in many sales people. They constantly jump from job to job. They change entire industries. And they are constantly looking for new customers. I had to learn this lesson myself the hard way... Back in 1966, when I was just 19 years old, I made more money than my dad or anyone else in my family. You won't believe how. I sold pots and pans. They were very expensive. They sold for nearly $300. Remember. This was over 35 years ago when you could buy a decent used car for that amount. On my first sale, I sold a friend what we called our "Golden Opportunity" package. So not only did she get the pots...she also plunked down an extra $200 on some china. Hey! They were nice plates. Now she didn't really want all this stuff. She just didn't have the power to say "No." My offer and my close were way too strong for her to resist. Sounds good right? Not so fast. You have to look deeper. Here's what happened next... When I delivered the cookware, I asked her to go get her address book. It was time to get a list of referrals. Right? Wrong! She said no. I asked, "Why not? I don't understand." She said, "I don't want you to do to my friends what you did to me." "What's that?" I asked. She looked at me and said, "Tony, you sold me." I still remember how terrible that statement made me feel. She might as well have said I violated her. That's what it sounded like to me. It was a crushing blow. What's the lesson here? Sure, I made the sale. But ultimately I paid the price. I couldn't see it at first. But I paid for it emotionally. I paid for it financially. But worst of all, I paid for it spiritually. It didn't happen all at once, but my sales eventually began to drop off. The biggest reason was, I didn't feel good about what I was doing. It sounds a little cheesy, I know. But don't think for a second that the way you feel, who you are, or what you believe about your product or service, does not affect how well you do. It does! But that's not all. I also didn't feel good about the way my customers saw me. I remember I used to practically pray that I wouldn't see my customers at the store, walking downtown, or standing in line at the movie theater. Maybe you've been there. Anyway, it took me a number of years to figure out what was causing all the struggle. That was then. Here's what I discovered... Back in the 60's and 70's, selling was pretty simple. All you had to do was have a great opening line, a good pitch, and a strong close and you would get sales. You can't do that today. Your customers are too smart. They are too savvy. Yet a lot of sales people way underestimate the knowledge and intuition their prospects come armed with. Just think. They research the Internet. They shop around.&nbs

This exciting line of learning tools helps you improve communication in any group or organization. Every individual has a unique personality, but many behaviors can be understood within a systematic, predictable framework. The People Smarts package will train participants to identify colleagues′ behavioral patterns so they can work in harmony. This simple, easy–to–understand method helps you: get results from interactions with colleagues express your wants and needs clearly –– and recognize the needs of others improve collaborative efforts by learning to adapt to others′ styles understand your co–workers, bosses, and subordinates through a systematic, effective method anyone can learn. The Self– and Observer Assessments help your employees define their own styles. The Self–Assessment determines how a person believes he/she interacts with others. The Observer Assessment provides a picture of how others perceive an individual′s interactions. Used together, these instruments provide valuable information for personal growth. Participants can recognize differences between the way they think they are perceived and the way they are actually perceived by others. This evaluation provides tangible goals for improving versatility and enhancing relationships. Use the Scoring Matrix with the Self–Assessment, the Observer Assessment, or both to get a visual representation of individuals′ styles. The Scoring Matrix includes comprehensive descriptions of styles and substyles, plus advice for achieving balance. The Reminder Card is an instant reference to the four behavioral styles identified in the program, with guides to recognizing and dealing with each. The Participant Workbook focuses on application of the People Smarts principles. Participants learn how to use verbal and visual clues to identify another person′s style and adapt their own behavior to make relationships more successful. This workbook is also a great self–study tool. Filled with humorous examples that teach valuable principles, the People Smarts book introduces the simple but powerful business relationship concept on which the People Smarts program is based: treat other people the way they want to be treated. Streamline your preparation and save! Purchase one Participant′s Package for each participant in your program and get everything you need to improve communication today!