Books by Tony Melvin

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including:*; 8 Laws for Headlines*; 2 Laws for Call-to-Action*; 13 Laws for SalesmanshipNever before has Claude's work been presented with such clarity, including:*; Uncommon words defined.*; Example ads referenced by Claude.*; Added illustrations to aid understanding.If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

This book is a MUST for anyone who has anything to do with money. It's for the individual, the business owner and the policymakers.The ability to make money and the ability to control money are two very different skills. Tony Melvin had mastered the skill of making money at an early age, yet despite this ability, he found himself in massive debt. At the age of 28, after selling all of his assets, he still owed over $300,000 with no income, no job and no place to live!It was at this turning point in his life he realized he had poor habits. He also realized he had never been taught how to control money.Overcoming all the odds, Tony repaid his debt and avoided bankruptcy. But his greatest triumph was discovering the Rich Habits. 15 years later Tony has taught and helped thousands implement the Rich Habits, eliminating debts and rising toward being truly rich.Now, for the first time, all 22 Rich Habits are clearly defined and explained as he takes you on an inspiring journey of victory.WHAT YOU WILL LEARN: The 3 things you must do to be Rich. How to control your money. The two different types of debt. How to get rid off credit cards and personal loans. How to negotiate with banks and lenders to eliminate debt fast. How to communicate with creditors (with example letters). How to deal with legal firms. How to handle debt collectors. How to avoid going bankrupt. How to organize your life and minimize stress. How to achieve your financial goals. How to develop successful money habits. How to play the game of investing and WIN!No matter where you are right now, no matter what financial turmoil exists around you, no matter what you have lost, you can build yourself back up again by realizing there is a way and that you can do it. If you do, if you apply what I've written here, you will not only make it but this time you'll be stronger than ever before because of your experience."- Tony MelvinFEEDBACK"It was the worst place to be at age 41. I had $175,000 owing in credit card debt (across 8 different credit cards) and $150,000 in tax owed. I had no assets or job.Within one month of adopting the strategies that Tony and I implemented (Rich Habits), I had saved $5,300 a month in debt repayments. I started to negotiate with my creditors to settle my debt for a fraction of the total owed and start to allocate for the very first time to invest and prepare my solvency fund.It was the first time in years that I felt the weight of stress lift from my shoulders and I knew that financial security could be achieved in a very short time.I consider Tony Melvin to be the "Millionaire Whisperer" for the skills he advances."- Ben

Discover how to protect your wealth and keep it in the family. Tony in his straight-forward, jargon free style provides the investor and business owner with a simple guide to protecting assets, reducing tax and keeping wealth in the family for future generations. Inside you will discover how to: 1. Protect assets that have been accumulated in your personal name. 2. Ensure that your wealth is passed securely to your descendants and is not diluted by in-laws who marry into the family. 3. Ensure your wealth is controlled (even after you have passed away) according to your wishes, so that it is not squandered by irresponsible, extravagant heirs. 4. Place assets into a Trust that will not end in 80 years, but one that continues forever. 5. Ensure that once all structures, wills and protections are in place, they are updated and remain compliant with any changes in the law and in your personal circumstances.