Books by Travis Lowdermilk

Building a culture is just like hacking your way to a successful product. This practical book provides building blocks, practical tips, and inspiring stories from some of the most successful companies in the world to highlight the power of connecting with your customers.

The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love.

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application.Learn valuable strategies for conducting each stage of the design processfrom interviewing likely users and discovering your applications purpose to creating a rich user experience with sound design principles. User-Centered Design is invaluable no matter what platform you use or audience you target.Explore usability and how it relates to user-centered designLearn how to deal with users and their unique personalitiesClarify your applications purpose, using a simple narrative to describe its usePlan your projects development with a software development life cycleBe creative within the context of your user experience goalsUse visibility, consistency, and other design principles to enhance user experienceCollect valuable user feedback on your prototype with surveys, interviews, and usability studies