Books by Vanessa Ratten

The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations.

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.