Books by Vaughan Evans

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

Public speaking and presenting rank in the top ten of people's greatest fears. Yet being able to speak coherently and persuasively in a speech, seminar or meeting room is important when progressing our careers and living our lives to the fullest.In this book, 37 pithy, lively and witty mini-speeches tell us how to construct and deliver a speech or presentation. Each example speech follows a simple, perfect structure which will soon become imprinted in your mind. Each focuses on one facet of speaking and gives you the very essentials picked up by the author over 25 years of experience.And each speech will entertain as much as inform you.Stand, Speak, Deliver! will enable you to learn how to use your eyes, vary your voice and move your body. It will also look at how to inform, entertain, humour, persuade, motivate or inspire the audience; how to present, to colleagues or clients; how to introduce a speaker; and how to wow as best man. And you will discover the ultimate secret...!Read the book, enjoy it and you will survive as a speaker. Follow it and you will thrive!

Includes 10 handy dos and donts of strategy development Need powerful decision-making tools at your fingertips? Want to get the most out of strategic thinking models like Porters Five Forces? Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the Strategy Pyramid, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunityThe FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.