Books by Vaughan Evans

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

Includes 10 handy dos and donts of strategy development Need powerful decision-making tools at your fingertips? Want to get the most out of strategic thinking models like Porters Five Forces? Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the Strategy Pyramid, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunityThe FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.