Books by Victor J. Tremblay

Acts as a resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. This book incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries.

One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.