Books by Viswanatha Mathad

Medical writing is part of drug development process. Medicomarketing writing is a type of medical writing where scientific information is presented as promotional literatures. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies and freelance medical writers.The skills required for medicomarketing writing are different from the skills required for any other profession. With more than 15 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists, doctors and life science graduates, who have the ability to excel in medical writing. This is the first book, which gives practical insights into medicomarketing writing. This book is ideal for graduates and postgraduates in ·Pharmacy ·Medicine ·Dentistry and ·Life scienceThis book is also useful for ·Newbie medicomarketing writers ·Product managers and medical advisors working in pharmaceutical companies ·Senior medical writers working in publishing companies ·Team leaders and project managers working in medical communication and medical advertising agencies ·Freelance medical writers