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In today''s competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap.Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
The emerging possibilities of information technology and data communication, the globalization of markets, and the ongoing specialization of firms have paved the way for network enterprises as an organizational model of collaboration and coordination across loosely connected individual companies. This book explores the varous types of business networks and explains the underlying technology used to create them. It covers customer newtorks, supply chain networks, manufacturing networks, and aggregator networks. Supporting technology includes enterprise process management, component architectures, and web services. The book also covers systems science to give readers a theoretical background.
Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI takes a fresh look at the benefits of enterprise systems (ES), focusing on the fact that ES collectively contribute to enhancing the intelligence quotient of an enterprise. The book provides an overview of the characteristics and essential strengths of various categories of ES, namely, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply-Chain Management (SCM), Product LifeCycle Management (PLM), Business Process Management (BPM), and Business Intelligence (BI).
This book unravels the mystery of cloud computing and explains how it can transform the operating contexts of business enterprises. It provides a clear understanding of what cloud computing really means, what it can do, and when it is practical to use. It addresses the primary management and operation concerns of cloudware; describes enterprise applications integration, service-oriented architecture, and related technologies that paved the way for today¿s solutions; and discusses Amazon, Google, and Microsoft cloudware solutions and services, as well as those of other players.
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