Books by W. James Potter

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

In Major Theories of Media Effects, six major theories of media effects are analyzed and evaluated to assess the current state of knowledge in the field of media effects. This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies.

An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.

Bestselling author W. James Potter challenges media scholars and students to change the way they think about the media.

The 11 Myths of Media Violence challenges many of our commonly held beliefs and assumptions about the relationship between media and violence.

This text seeks to place the key issues of qualitative methods within a historical context by making distinctions among axioms, methodologies, methods and techniques. In summary, the author offers a critical perspective of the gap between prescriptions and practices.

Media literacy is a topic of interest, especially to educators. This book brings together the scattered work on media literacy.