Books by W. Sherman Rogers

This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business.This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination against black Americans. The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs.

Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present, this book urges African Americans to gain financial independence as entrepreneurs. As Rogers points out, reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset.