Books by Wang Shaoqiang

An inspirational photography book that opens up new perspectives and redefines our way of seeing.

This book is a collection of patterns created by designers all over the world and inspired by the most diverse fields: plants, animals and geometry, among others.

This book features examples of different custom designed types ? from digital typeface, to printed matter and handwriting ? and its practical applications.

Logos adapted to all types of formats. Responsive logos, a new branding trend essential for designers who want to stay current.

New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience.

Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects.

Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.

Brand Addiction is a compilation of visual identity systems designed for fashion stores. These projects take into account every decorative detail, from labels, stationery, wrapping paper, bags and boxes to colour schemes, furniture, accessories and decorative elements of all kinds. All these components contribute to establishing a brandΓÇÖs identity and ignite consumersΓÇÖ passion for purchasing and for brand connections. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eyewear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design.

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers.

This book introduces the visual identities that are formed through the use of logos, business cards, letterheads and other graphic elements.