Books by William O. Beeman

Beeman's study in cross-cultural linguistics will clearly be a model for the study of different languages and cultures.

Drawing on his experience as a linguistic anthropologist, this author parses how political leaders have used historical references, religious associations, and the mythology of evil to inflame their own citizens against the foreign country and proposes a way out of this debacle.

The United States and Iran have been estranged for 25 years. They have carried out a mutual process of demonization that is unprecedented in modern history, based on cultural "hot buttons" that have the power to galvanize the populations of both countries. Iranian leaders have characterized the United States as the Great Satan--an evil corruptor that pollutes society and destroys personal morality. American leaders characterize the members of the current government of the Islamic Republic of Iran as "Mad Mullahs," wild-eyed and irrational. Giving a thorough account of the background of U.S.-Iranian relations, Beeman claims that the current accusations of both Iran and the United States are baseless, consisting largely of public invective and symbolic rhetoric according to their own mythologies of evil.