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Pit your brains against the taxing riddles used by the world's best companies to select their staff
The first book to reveal how everday pricing strategies manipulate us Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.
How to tackle the toughest interview questions Facebook, Amazon, Apple, Netflix and Google have to offer - and other perplexing problems to puzzle any mind!
N N N N N ! N N N ! - N , N N N N N N N N . N NZ N N N N N N N , N , N N N N N N N N N , N N N N N N N N N N N N N N N . YN N N - N N N N . N N N , N N N N N N N N N N -N N N .
Never before have we had so much information at our fingertips. You might think that we are better-informed than ever, but there's one thing we can't ask Google: ';What should I be googling?' The way we consume information in the digital age has been blamed for driving political polarisation and leaving us unable to agree on basic facts. It's also making us stupider. Personalised news feeds and social media echo chambers narrow our potential knowledge base. By now, we don't even know what we don't know. In Head in the Cloud, William Poundstone investigates the true worth of knowledge. An entertaining manifesto underpinned by big data analysis and illustrated by eye-opening anecdotes, it reveals the surprising benefits of broadening your horizons and provides an unnerving look at the consequences of being ill-informed.
How do you predict something that has never happened before?
What's the point of knowing anything when facts are so easy to look up? Just reach for your computer, tablet or mobile and ask the sky. We're living in the golden age of rational ignorance where more people know who Khloe Kardashian is than who Ren Descartes was and most of us can't name the largest ocean on the planet. Yet the latest research indicates that the better informed are healthier, happier and often dramatically wealthier. Bestselling author William Poundstone conducts a hilarious and humbling investigation into the true worth of knowledge. What does it tell you, for example, when those who can pinpoint a country on a map are less likely to favour invading it? Underpinned by big data analysis and illustrated with eye-opening anecdotes, Poundstone's Head in the Cloud is an entertaining manifesto on the surprising benefits of broadening your horizons, as well as a warning of the dangers of an ill-informed electorate.
We are hard-wired to believe that the world is more predictable than it is. We chase ';winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase ';representativeness' to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the emotions of small investors. Now Poundstone for the first time makes these techniques fun, easy, and profitable for everyone, in the everyday situations that matter. You'll learn how to tackle multiple choice tests, what internet passwords to avoid, how to up your odds of winning the office Premier League sweepstakes, and the best ways to invest your money.
En esta cautivadora biografia de Carl Sagan, William Poundstone detalla como un joven astronomo, apasionado por la ciencia y obsesionado con la busqueda de vida en otros mundos, se transforma en una autentica superestrella mediatica. El Sagan inmediatamente reconocible, invitado imprescindible en la television y escritor de extraordinario exito, abrio a los legos la puerta de entrada a los misterios tanto del cosmos como de la ciencia en general. Buena parte de la comunidad cientifica vio en el, sin embargo, a un paria, a un descarado buscador de publicidad que se preocupaba mas de su imagen y de su fortuna que del avance de la ciencia. Poundstone revela y documenta con rigor los aspectos rara vez tratados de la vida de Sagan: el legitimo e importante trabajo al comienzo de su carrera cientifica, su capacidad casi obsesiva para embarcarse en proyectos infinitos -como la busqueda de vida extraterrestre-, pasando por sus aventuras y desventuras matrimoniales, los avatares de su ambicion academica y sus conexiones con otros personajes famosos como Isaac Asimov, Arthur C. Clarke o Steven Spielberg. "e;Carl Sagan. Una vida en el cosmos"e; constituye una biografa personal y cientfica del que es, sin duda, el astrnomo contemporneo ms conocido, que ha ejercido una enorme influencia sobre multitud de personas a travs de sus obras de divulgacin cientfica. El texto de Poundstone ofrece una sntesis, cualificada y documentada con rigor, de la produccin cientfica y divulgativa de este personaje, y adems recopila toda una serie de datos personales y vitales de un personaje pblico conocido y un cientfico respetable, siempre dispuesto a defender posturas progresistas en el contexto sociopoltico conservador que le toc vivir.
V nash perenasyshchennyj informaciej vek fundamental'nye znaniya prihodyat v upadochnoe sostoyanie. Segodnya lyudi znayut o Hloe Kardashyan bol'she, chem o Rene Dekarte. I dazhe kogda delo kasaetsya obychnyh bytovyh voprosov, nemnogie s hodu otvetyat, skol'ko minut sleduet varit' yajco vkrutuyu ili podzharivat' stejk. No tak li vazhno zabivat' golovu faktami? Ved' stoit tol'ko nazhat' na knopki, i za schitanye sekundy my poluchaem prakticheski lyubuyu informaciyu. S podobnoj postanovkoj voprosa ne soglasen avtor bestsellerov Uil'yam Paundstoun. V ehtoj knige on ukazyvaet na korrelyacionnuyu svyaz' mezhdu razlichnymi oblastyami znaniya, s odnoj storony, i kachestvom zhizni - dostatkom, zdorov'em, schast'em i dazhe politicheskimi vzglyadami i povedencheskimi reakciyami - s drugoj.
Pered vami prakticheskoe rukovodstvo: kak poluchat' vygodu ot predskazuemogo povedeniya drugih lyudej i ispol'zovat' ehto umenie v povsednevnoj zhizni. Prochitav ehtu knigu, vy uznaete, kak predugadyvat' dejstviya druzej, nachal'nikov, prepodavatelej, konkurentov i prosto okruzhayushchih. Bol'shinstvo lyudej zaprogrammirovany sovershat' opredelennyj vybor i sledovat' prostym tendenciyam, a potomu ih povedenie predskazuemo dazhe togda, kogda oni starayutsya byt' original'nymi.Uil'yam Paundstoun obladaet darom izvlekat' iz psihologii i povedencheskoj ehkonomiki prakticheskie sovety i dokazyvaet: prognozirovat' legko, priyatno, a inogda i pribyl'no!
No winners, no losers, and no end — the Game of Life, also known simply as Life, is no ordinary computer game. Created by British mathematician John Horton Conway in 1970, Life debuted in Scientific American, where it was hailed as the key to a new area of mathematical research, the field of cellular automata. Less of a game than a demonstration of logical possibilities, Life is based on simple rules and produces patterns of light and dark on computer screens that reflect the unpredictability, complexity, and beauty of the universe.This fascinating popular science journey explores Life's relationship to concepts in information theory, explaining the application of natural law to random systems and demonstrating the necessity of limits. Other topics include the paradox of complexity, Maxwell's demon, Big Bang theory, and much more. Written in the 1980s by a bestselling author, the book remains up to date in its treatment of timeless aspects of physics, including the ways in which complex forms and behavior governed by simple laws can appear to arise spontaneously under random conditions.