Books by Yiannis Gabriel

`The book is a good read. Gabriel has an engaging writing style, liberally interspersed with vignettes, cases, and quotes...[T]he author presents his material in a non-judgemental manner... Maybe Gabriel is foreshadowing some new directions in organizational theory and even new research methodology' - Journal of Occupational and Organizational Psychology

Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.