Books by Yonason Goldson

Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas in our personal and professional lives. Simply stated, a business culture driven by profits at the expense of values is destined to fail. Research shows that companies ranked highest for ethics grow faster than companies that aren't. Work environments are more pleasant. Employees are more satisfied, engaged, loyal, passionate, and productive. Turnover costs are less. Brand image shines. Cultivating a culture of ethics is the time-tested formula for spectacular success. The thought questions and discussions that follow each case study offer the opportunity to develop the ethical mindset that enables us to see the bigger picture, engage in civil debate, and work effectively toward consensus. Raising our ethical awareness ultimately produces a culture where compliance laws take care of themselves and a workforce that feels empowered, appreciated, and invested in a common vision that accelerates success.