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Books by Yvon Chouinard

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  • - The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual
    by Yvon Chouinard

    Let My People Go Surfing is a compelling read by the renowned author, Yvon Chouinard. Published by Penguin Putnam Inc in 2016, this book is a unique blend of autobiography, business philosophy, and outdoor adventure. It's a story of a man who brought doing good and having grand adventures into the heart of his business life. Chouinard's tale illuminates his life's work to change the way businesses operate for the better. A must-read for anyone interested in the intersection of outdoor adventure, environmentalism, and ethical business practices. Dive into the world of Yvon Chouinard, and you'll never look at business the same way again.

  • - Lessons from the Edge of Business and Sport
    by Yvon Chouinard

    Patagonia is planning full-scale promotion campaign worth over $50,000Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazinesFull social media campaign, including Patagonia Books and Patagonia (brand)TV, including CBS Sunday Morning and radio campaignfor the book, including PR, social media (books and brand), in-store promotionAuthor appearances on various news shows, including CBS Sunday Morning

  • by Yvon Chouinard

    When it comes to fly fishing, simpler is better.Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

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