Economy & Finance

Being a creative can be tough. Owning a creative business as a female can be even tougher. We have a ton of stereotypes to contend with. Apparently, we are scatty, heads in the clouds, total dreamers, poor, disorganised, perpetually underpaid... I could go on. However, our good qualities FAR outweigh the bad. We are creators, master problem solvers, visionaries, bundles of energy and the best people to be around, right?I am this person and I have spent the last 10 years trying to turn these stereotypes on their head. I've dealt with wild sexism, I've been underestimated, I've been made to feel unwelcome in certain situations, told I would never succeed but it all just made me even more determined.I want to help you do the same. I've packed a decade worth of anecdotes, tips and tricks into this book for you to use to create your own massive success.Let me help you with everything from getting your pricing right and working out when you need to start outsourcing tasks to keeping your mindset in check and the part gratitude can play in your personal and business growth. Stop Playing Small is jam-packed with actionable steps that will help you overcome the hurdles that are before you to create a business to be proud of!

Yandina, Queensland, Australia

From John Mack, former CEO of Morgan Stanley, an intimate personal memoir and riveting business story, recounting how he helped grow the company from 300 to 50,000 employees over four decades, transformed a notoriously competitive culture into a successful and collaborative one, and lead the company through the 2008 financial crisis.During his thirty-four-year tenure at Morgan Stanley, John Mack’s goal was to build the strongest and most productive team on Wall Street. His ability to motivate his employees to do their best work, especially in times of crisis, was fostered by his willingness to slash through bureaucracy and stand up to powerful interests. A forceful personality, one journalist said Mack was “described as ‘charismatic’ so regularly that it could be part of his name.” In Up Close and All In, Mack traces his personal journey from a one-stoplight North Carolina mill town to a fortieth-floor corner office on Wall Street—and shares the life lessons he learned along the way. He developed a titanium-strength stomach for risk, stress, and competition while landing accounts early in his career, as investment banks fought like wolfpacks to take advantage of new deregulation, fielding business raids, booms, and busts. As he rose through the ranks, he never forgot where he came from, relying on his instincts, doing what was right, and listening to his people on the front lines. This culture of trust and collaboration helped Morgan Stanley anticipate future trends before other firms, adapt quickly, and achieve record profits. This gripping memoir includes both humbling lows—like when Mack made the difficult decision to leave Morgan Stanley in 2001—and exhilarating highs—such as when he made an eleventh-hour agreement with the Japanese bank Mitsubishi to save the company during the 2008 financial crisis, having refused to give in when top regulators pressured him to sell the firm for $2 per share. With humor and honesty, Mack shares advice on both business and life: how to create a culture of team players, how to keep perspective during crises, how to make difficult decisions when all eyes are on you, and more. From a singular man who’s as unafraid to cry publicly as he is to anger some of the most powerful people in the world, this is an indispensable guide to living and leading well.

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Terra Viva was originally published in India in 2022 by Women Unlimited.

"A must read for anyone who wants to host a great event. Practical, actionable, and useful."- James Clear, Atomic Habits"An encouraging, upbeat, and useful call to host parties and make friends. Gray provides innumerable helpful hints and tips for prospective hosts and a new strategy for meeting people and networking. "-Kirkus Reviews, Best New Books of 2022You know that well-connected friend who only exists in the movies? The one who throws the best parties and can set up any introduction you need?Everyone wants to know someone magical like this who brings people together. The secret is: you can be that person. You should be that person. The 2-Hour Cocktail Party will show you how.Discover a simple formula with step-by-step instructions to host small gatherings. It will help you:Meet new peopleStrengthen your existing relationships, andMake you the person everyone wants to know.You'll learn exactly how to host a successful event:Which days are best (probably not the ones you think!)What to say to the first people who arriveHow to ensure your invitations get responsesHow to get your guests to mingle with proven scriptsExactly how to nicely get people to leavePlus, get helpful pre-party checklists and a breakdown of activities to encourage new connections.The 2-Hour Cocktail Party is based on five years of research and thousands of events. It is extremely tactical, practical, and easy to read.When you learn how to host a successful event, you'll make new friends, boost your career, and leave everyone asking, "When's your next party?"

In this book you will learn 14 very accurate and frequent candlestick patterns that signal trading opportunities. You will get a clear idea of how to identify these candlestick patterns.You'll understand that the best way to make trading decisions is to wait for a reliable candlestick pattern to form and find out if the support and resistance levels, overbought and oversold zones, and the interaction of the curves of the short-term and long-term moving averages and the long-term moving averages do not contradict the trading signal of the candlestick patterns.You will understand that if many technical indicators are all unanimous in their buy and sell signals, the trade has a high probability of success and you can boldly dive into trading.With this book you will learn how to trade profitably on candlestick patterns.

If you are looking for some financial wisdom, this book is the perfect pick and holds the key to simple and efficient financial planning. It guides you to the secret to acquiring, keeping and making money as per the principles of Babylon. The Richest Man in Babylon explains simple laws of making money along with time tested principles that help you gain personal wealth. Right from the importance of saving to understanding common mistakes people make with money, the book will come in handy with

An overarching message of > is...WE WERE WARNEDIn 1965, Robert Kiyosaki left Hilo, Hawaii and reported to the US Merchant Marine Academy, at Kings Point, New York.At the academy, Robert¿s economics teacher, encouraged the class to read Marx¿s Communist Manifesto, Hitler¿s Mein Kompf, and Maös Little Book.In 1972, Robert was a US Marine Corp pilot, flying in Vietnam, witnessing lessons learned about communism, at the academy, coming true in real life.In 1973, returning to California, Robert and his troops were greeted by anti-war protestors, hippies of the Woodstock Generation. Marx¿s > was alive and well in America. Marx¿s ideology was spreading through America via the education system.In 2020, protestors are parents, protesting mandatory vaccines for their children, wearing of masks, and the teaching of Critical Race Theory, gender identity, and Post-Modernist Education... all Marxist in heritage.>> is a book of warnings. For example:On capitalism Marx warned: ¿The last capitalist we hang shall be the one who sold us the rope.¿On education Lenin warned: ¿Give us the child for eight years and it will be a Bolshevik forever.¿On elections Stalin warned: ¿It's not the people who vote that count¿It's the people who count the votes.¿On the Federal Reserve bank Lenin warned: ¿The establishment of a central bank is 90% of communizing a nation.¿On printing money, taxes and inflation Lenin said: ¿The way to crush the bourgeoise is to grind them between the millstones of taxation and inflation.> is dedicated to our freedoms, especially the Freedom of Truth.> is dedicated to seeking out the truth behind the NEA, IRS, and FED ¿ the National Education Association, the Internal Revenue Service, and the Federal Reserve Bank.In > I offer alternatives that any person or family can put in motion. How can we counter communism taught in our schools? By teaching capitalism in our homes.

The years since World War II have seen rapid shifts in the relative positions of different countries and regions. Leading political economist Mancur Olson offers a new and compelling theory to explain these shifts in fortune and then tests his theory against evidence from many periods of history and many parts of the world.[T]his elegant, readable book. . . sets out to explain why economies succumb to the British disease, the kind of stagnation and demoralization that is now sweeping Europe and North America. . . . A convincing book that could make a big difference in the way we think about modern economic problems.Peter Passell, The New York Times Book ReviewSchumpeter and Keynes would have hailed the insights Olson gives into the sicknesses of the modern mixed economy.Paul A. Samuelson, Massachusetts Institute of TechnologyOne of the really important books in social science of the past half-century.Scott Gordon, The Canadian Journal of EconomicsThe thesis of this brilliant book is that the longer a society enjoys political stability, the more likely it is to develop powerful special-interest lobbies that in turn make it less efficient economically.Charles Peters, The Washington MonthlyRemarkable. The fundamental ideas are simple, yet they provide insight into a wide array of social and historical issues. . . . The Rise and Decline of Nations promises to be a subject of productive interdisciplinary argument for years to come.Robert O. Keohane, Journal of Economic LiteratureI urgently recommend it to all economists and to a great many non-economists.Gordon Tullock, Public ChoiceOlsons theory is illuminating and there is no doubt that The Rise and Decline of Nations will exert much influence on ideas and politics for many decades to come.Pierre Lemieux, ReasonCo-winner of the 1983 American Political Science Associations Gladys M. Kammerer Award for the best book on U.S. national policy

"With tremendous generosity and vision, The Greeks and the Rational reaches out to game theory and serves as a model of scholarship that allows us to recognize each other, across disciplines and centuries. Once in a while we need a book like this to remind us how our urge to understand and theorize society is a deep and fundamental one shared across time."--Michael Chwe, Professor of Political Science, University of California, Los Angeles "Subtle and compelling in its argumentation, astonishing in its range, and ambitious in its aims, The Greeks and the Rational will be essential reading for Greek intellectual historians, students of ancient philosophy, and modern political theorists alike."--Emily Mackil, Professor of History, University of California, Berkeley "A rigorous, passionate book. Ober uses game theory to produce powerful new readings of major authors such as Plato and Herodotus. The payoff is inspiring for classicists, social scientists, and citizens who want to make just societies out of self-interested decision-makers."--John Ma, Professor of Classics, Columbia University "With grace, depth, and sophistication, Ober offers profound and sophisticated insight into the enduring philosophical question of the relationship between instrumental rationality and eudaimonia, or the flourishing of all."--Margaret Levi, Sara Miller McCune Director of the Center for Advanced Study in Behavioral Sciences, Stanford University

Understanding Buses offers a clear, non-technical, jargon-free explanation of how the bus industry works, from experienced industry expert Chris Cheek.

This book reviews dominant crisis communication theories, which according to many scholars are either too narrow or broad for practical application to all types of reputational crises. Freeman, as the progenitor of modern stakeholder theory, has spent much time since the original publication trying to remove the primary focus from companies to that of achieving broader positive outcomes for organisations, populations, and the operating environment. This book embraces the ethos of Freeman¿s revisions and applies it to crisis communication through placing the reputational crisis at the centre of a stakeholder map, where other literature places the company at the centre of the stakeholder map. This leaves the company experiencing the crisis situated with all other crisis stakeholders to develop solutions to the source of conflict, and as a result, the reputational crisis.Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO¿s as it is in a domestic situation.Consistent throughout this book is the philosophy that all reputational crises can be either solved, or significantly reduced in terms of impact. Examples used throughout relate to reader¿s personal lives as well as structured powerful organisations.

Build the financial future you deserve with tax-effective investingThe government wants your help, and it's willing to pay handsomely.You just need to know what to do.In The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make, celebrated entrepreneur, investor, and bestselling author Tom Wheelwright, CPA transforms the way you think about building wealth and challenges the paradigm that tax incentives are immoral loopholes. Backed by deep research in 15 countries, he identifies seven investing strategies that are A-OK with governments worldwide and will fatten your wallet while making the world a better place.You'll learn:* How to tax-effectively invest in business, technology, energy, real estate, insurance, agriculture, and retirement accounts* How to use tax incentives to help pay for your next car, house, or tuition bill* Why "the rich" are not "a drain on society" and, more importantly, how to become one of themAn indispensable and startlingly insightful exploration of straightforward investing strategies, The Win-Win Wealth Strategy improves your confidence in tax-effective investing, so you make better decisions with your money and supercharge your family's generational wealth while creating jobs, developing technology and improving access to food, energy and housing.

Management experts Frank Dobbin and Alexandra Kalev sift through decades of data to show why workplace diversity training fails and what works. Arguing that it¿s time to focus on changing systems rather than individuals, the authors make data-driven recommendations for diversifying management and creating workplaces where everyone can thrive.

This book examines the crisis at the famous insurance market, Lloyd's of London, during the late twentieth century, which nearly destroyed the 300-year-old institution. While rapid structural change resulting from system collapse is less common in insurance than in the history of other financial services, one exception was the Lloyd¿s crisis. Hitherto, explanations of the crisis have focused on the effects of catastrophic losses and poor governance. By drawing on contemporary accounts of the crisis, the author constructs the first comprehensive scholarly analysis of the public and political response. The book applies theoretical concepts from behavioural economics and economic psychology to argue that multiple delusions of competence were at work both within and outside the Lloyd¿s market. Arrogance, elitism and defence of vested interests comprised endogenous elements of the crisis. Entrenched ideas about the virtues of self-regulation and faith in insider experts also played a role. The result was a misdiagnosis by both insiders and politicians of what ailed Lloyd¿s and a series of reforms that failed to address the underlying causes of its disease. This book offers a salutary lesson from recent history about the importance of the transparency, accountability and effective monitoring of financial institutions. It is of interest to academics and students of economic and financial history, business, insurance, political economy and history.