Economy & Finance

Matt Ridley, acclaimed author of the classics Genome and Nature via Nurture, turns from investigating human nature to investigating human progress. In The Rational Optimist Ridley offers a counterblast to the prevailing pessimism of our age, and proves, however much we like to think to the contrary, that things are getting better. Over 10,000 years ago there were fewer than 10 million people on the planet. Today there are more than 6 billion, 99 per cent of whom are better fed, better sheltered, better entertained and better protected against disease than their Stone Age ancestors. The availability of almost everything a person could want or need has been going erratically upwards for 10,000 years and has rapidly accelerated over the last 200 years: calories; vitamins; clean water; machines; privacy; the means to travel faster than we can run, and the ability to communicate over longer distances than we can shout. Yet, bizarrely, however much things improve from the way they were before, people still cling to the belief that the future will be nothing but disastrous. In this original, optimistic book, Matt Ridley puts forward his surprisingly simple answer to how humans progress, arguing that we progress when we trade and we only really trade productively when we trust each other. The Rational Optimist will do for economics what Genome did for genomics and will show that the answer to our problems, imagined or real, is to keep on doing what we've been doing for 10,000 years - to keep on changing.

The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead!

From the internationally bestselling author of Principles and legendary investor Ray Dalio: a guided journal that leads us through developing our own principles for success and fulfilment.

The New York Times-bestselling "skeptical environmentalist" argues that panic over climate change is causing more harm than good

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

George Soros is unquestionably one of the most powerful and profitable investors in the world today, and his investment principles have only grown in popularity. In Alchemy of Finance, Soros reveals his innovative investment philosophies and his views of the world and world order. President of the phenomenally successful Quantum Fund, which has 4.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Yanis Varoufakis, the world-renowned economist and #1 bestselling author, uses personal stories and famous myths to explain what economics is and why it has the power to change our world. In this intimate and accessible book, world famous economist Yanis Varoufakis sets out to answer his daughter Xenia's deceptively simple question.

Few writers have had a more demonstrable impact on the development of the modern world than has Karl Marx (1818-1883). Born in Trier into a middle-class Jewish family in 1818, by the time of his death in London in 1883, Marx claimed a growing international reputation. Of central importance then and later was his book Das Kapital, or, as it is known to English readers, simply Capital. Volume One of Capital was published in Paris in 1867 and is included in this edition. This was the only volume published during Marx's lifetime and the only to have come directly from his pen. Volume Two, available as a separate Wordsworth eBook, was published in 1884, and was based on notes Marx left, but written by his friend and collaborator, Friedrich Engels (1820-1895). Readers from the nineteenth century to the present have been captivated by the unmistakable power and urgency of this classic of world literature. Marx's critique of the capitalist system is rife with big themes: his theory of 'surplus value', his discussion of the exploitation of the working class, and his forecast of class conflict on a grand scale. Marx wrote with purpose. As he famously put it, 'Philosophers have previously tried to explain the world, our task is to change it.'

The indispensable classic on the trade in financial instruments.

Do you want to make money while making the world a better place? Then this is the book for you.After the bestselling success of Girls Just Wanna Have Funds, the founders of Female Invest are back, and this time they're focusing on impact investing. Cutting through the noise and ditching the jargon, this book teaches you how to build wealth while creating positive change.From understanding investment basics to identifying the ethics behind different assets, you'll learn how to make money while supporting the issues you really care about. By introducing you to important concepts and strategies, and combining them with simple, actionable steps, aligning your investments with your values has never been easier. The good news? You don't need to be rich or an expert to get started.

Regenesis is a captivating book penned by the acclaimed author, George Monbiot. Published in 2023 by Penguin Books Ltd (UK), this masterpiece is a must-read for those who are intrigued by innovative thoughts and ideas. The genre of the book is not specifically mentioned, but Monbiot's works usually revolve around environmental and political themes. Regenesis, like his other works, is likely to challenge your perspectives and provoke thought. It's a book that promises to take you on a journey, exploring new dimensions of understanding. So, if you are looking for a book that is compelling and intellectually stimulating, Regenesis by George Monbiot is the one for you.

From Hernn Diaz, Pulitzer finalist and author of &i>In the Distance&/i>, &i>Trust&/i> is a novel of extraordinary ambition and scope, told in four parts that slowly reveal the real woman behind the stories written about her by others. For fans of Kate Atkinson and Donna Tartt, &i>Trust &/i>is an American classic in the making.

Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on, user-friendly guide that explains how the foreign exchange (ForEx) market works and how you can become a part of it. Currency trading has many benefits, but it also has fast-changing financial-trading avenues.

China is a growing threat to democracy and liberal values around the world