Entrepreneurship

Range is the groundbreaking and exhilarating exploration into how to be successful in the twenty-first century. Through fascinating stories and vividly explained research, David Epstein demonstrates why, as the world has got increasingly complex, developing range can help us excel.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals.

WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won t make a search engine. If you are copying these guys, you aren t learning from them. It s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. Peter Thiel has built multiple breakthrough companies, and Zero to One shows how. ELON MUSK, CEO of SpaceX and Tesla This book delivers completely new and refreshing ideas on how to create value in the world. MARK ZUCKERBERG, CEO of Facebook When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic. NASSIM NICHOLAS TALEB, author of The Black Swan

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? From three partners at Google Ventures, this book presents a unique five-day process for solving tough business problems, proven at more than 100 companies.

The first-ever memoir of the legendary co-founder of Nike Inc, Phil Knight

Der er stort fokus på iværksætteri i dag, og iværksættere bliver ofte omtalt som redningsplanke for et kriseramt Danmark. Samtidig findes der masser af stærke fordomme om iværksættere, og der fortælles mange historier om, hvad der kendetegner en RIGTIG iværksætter - både med en barsk ´røven på kogepladen´-retorik og med en virkelighedsfjern, lyserød beskrivelse af ´passiv indtægt´. Det kan være svært at identificere sig med den slags historier og rollemodeller, og derfor kan det virke vanskeligt og farligt at blive iværksætter.Forfatterne ønsker at nuancere disse fordomme, og det gør de ved at dele deres egne erfaringer som selvstændige gennem mange år, samt erfaringer fra en række meget forskellige iværksættere. Med Iværksætterhåndbogen som arbejdsredskab er det muligt at gå fra potentiel iværksætter til rent faktisk at stifte egen virksomhed.Forfattere:Hanne Wick (kommunikations- og iværksætterrådgiver) og Dorthe Klyvø (tekstforfatter, oversætter og bogredaktør).Links til relevante websites og værktøjer, samt skabeloner til download findes på bogens hjemmeside.

Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

I Min hemmelighed fortæller den norske hotelmogul og storentreprenør Petter Stordalen, hvordan han gik fra at være Norges bedste jordbærsælger til at opbygge en af Skandinaviens største hotelkoncerner med 180 hoteller og 13.000 ansatte, som i dag ejes af hans holdingselskab Strawberry. Stordalen er en stærkt karismatisk og inspirerende figur, som forstår at gør sin entré, f.eks. da han på et pressemøde i København i 2016 iført flamboyant dannebrogsblazer og et stort smil, der gik fra øre til øre, annoncerede sit indtog på det danske marked. I bogen deler han rundhåndet ud af sine erfaringer og alle de tips og tricks, som har gjort ham til den, han er i dag – både som ægtemand, far og erhvervsleder. Hvad er nøglen til succes? Og er det prisen værd? Stordalens historie er en historie om at turde, hvor andre tøver. En historie man kan leve efter og lære af. Vordende iværksættere kan begynde her. Petter Stordalen (f. 1962) er en norsk hotelejer, ejendomsudvikler, investor og kunstsamler – og en af Norges rigeste. Stordalen er gift med Gunhild A. Stordalen og har tre børn, Emilie, Henrik og Jakob fra sit tidligere ægteskab med Ingrid Stordalen.

The international best-seller by MJ DeMarco has sold over 350,000 copies worldwide and has been translated in over 15 languages -- the entrepreneurial bible that is revolutionizing business, personal finance, lifestyle, and success!

På få år er vores lille velfærdsstat blevet en forstad til Silicon Valley: Apple og Facebook bygger enorme datacentre i danske provinsbyer; Google har et tæt samarbejde med kommunerne; regeringen har nedsat et ”disruptionråd”, udpeget en ”tech-ambassadør” og lovet at gøre Danmarks til ”verdens mest digitaliserede land”. Samtidig forsøger en dansk modstandsbevægelse at tage magten tilbage fra tech-giganterne. De kan se, at digital overvågning, robotter og kunstig intelligens truer vores demokrati og frihed. Vi møder nørder, aktivister, hackere, dommedagsprofeter og cyborgs. Og vi finder ud af, hvad det er for nogle værdier, vi er i gang med at downloade fra USA.

Bogen udkommer ultimo november. Det er svært at lave en forretningsmodel, fordi der er så mange ting at tage hensyn til, og fordi de fleste er usikre på, om de kan. Med denne bog får læseren en meget enkel og let tilgængelig skabelon til at lave en forretningsmodel. Det er en håndbog for nytænkere, banebrydere og rebeller med ambitioner om at trodse forældede forretningsmodeller og designe morgendagens virksomheder. Det er en bog for forretningsmodel-generationen. Bogen er en af de mest omtalte business-bøger inden for de seneste år. Fordi bogen er super brugbar for både store og små virksomheder og også enmandsvirksomheder, og derfor er den faktisk allerede blevet populær i Danmark (på engelsk). Hvordan laver man så en forretningsmodel? Jo, man udfylder et ”strategilærred”, som er en skabelon, med de ting, man skal bruge, og så er man i gang, let og elegant, uanset hvilken forretning man ønsker at lave, eller hvad man arbejder med.

"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know An actionable business book in the form of a fable. Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out? The author pulls from her experience with Silicon Valley's hottest companies to teach practical insights on goal setting in fable form. How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you stay motivated despite setbacks and failures? As you see through Hanna and Jack's story, it's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail. Wodtke adds a bonus section in the second half of the book to lay out her most practical insights into applying Objectives and Key Results (OKRs) to your specific workplace and challenges. Ready to move your team in the right direction? Read this book together, and learn Wodtke's powerful system of decision making to create your focus and find success.

The totally revised edition of a groundbreaking bestseller, first published in 1986, provides information and guidance in starting and maintaining a small business or franchise in the 1990s.

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.The personal tale of Musk s life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties.He started a pair of huge dot-com successes, including PayPal, which eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO and so began his lost years in which he decided to go it alone and baffled friends by investing his fortune in rockets and electric cars. Meanwhile Musk s marriage disintegrated as his technological obsessions took over his life ...Elon Musk is the Steve Jobs of the present and the future, and for the past twelve months, he has been shadowed by tech reporter, Ashlee Vance. Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping our Future is an important, exciting and intelligent account of the real-life Iron Man.

En biografisk rundrejse med erhvervsmanden Lars Seier om, hvor vi kommer fra, og hvor vi skal hen.Lars Seier er blevet rastløs. Siden han i 2015 forlod sit livsværk, Saxo Bank, har han ledt efter et nyt ståsted i tilværelsen. Han har ikke kunnet finde ét og har indtil videre taget til takke med at finde mange. Derfor er han nu, som andre milliardærer før ham, blevet ejer af en fodboldklub og to Michelin-restauranter. Han har også et cykelhold, en ishockeyklub og 11 luksusbiler, hvoraf han kun bruger en, men han gider altså ikke at bøvle med at sælge resten. Han har hus i London, slot i Schweiz, fast suite på D’Angleterre, og senest har han købt en bid af sin ungdom, nemlig den legendariske Café Dan Turèll. Samtidig har han kastet store penge og meget energi ind i et nyt højteknologisk finansprojekt, Concordium, som han håber bliver hans livs bedste forretning.I denne samtalebog rejser den succesfulde erhvervsmand med forfatteren Hanne Sindbæk rundt og enbesøger de steder, der har haft betydning for hans liv: Løgstrup, Torremolinos, London, Berlin, Schweiz, Tyskland og retur til København med et smukt punktum for rejsen på Restaurant Geranium.Det er blevet til mere end 100 timers samtaler. Om Trump, Boris og Brexit; om fodbold, fankultur, kunst og kryptovaluta; om Liberal Alliances opbygning, storhed og fald og om den slags mad, der sprænger skalaen på Maslows behovspyramide. Om hvor vi kommer fra, hvor vi skal hen, og om vi i virkeligheden blot er brikker i en computersimulation?

The dramatic inside story of the first four historic flights that launched SpaceX-and Elon Musk-from a shaky startup into the world's leading edge rocket company.

Der er mange bøger om hvordan iværksættere skal gøre, men ingen om dem som gør det. Det er netop det, IVÆRKSÆTTERNE handler om. I en række portrætter fortæller danske iværksættere om alt det, de lærte, på rejsen med at gøre den gode idé til virkelighed. Det er blevet til en inspirerende og fascinerende fortælling om succes og fiasko, om benhårdt arbejde – og om at gå sin egen vej, selv når alle andre mener, at det ikke kan lade sig gøre. Alle iværksættere har deres unikke historie. Som Mads Nielsen, der fik at vide, at det ikke var muligt at lave rom af sukkerroer, men alligevel gjorde forsøget, og skabte Sams Island Distillery, til Tattoodo, der startede med en søgning efter en tatovering og i dag er en platform med 300 millioner brugere. Iværksætterne i denne bog strækker sig fra den lille selvstændige til den potentielle unicorn, fra fysiske produkter til apps og online, fra skøre idéer til idealisme. Hvis du drømmer om at blive iværksætter, holder af inspirerende mennesker med drive, og dem som altid formår at se alting i et nyt lys, er der ganske enkelt ingen vej udenom at læse denne bog.

THE NEW YORK TIMES BESTSELLER.An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job.Here's how to be a better manager.Here's how to approach design.Here's how to start a company.Here's how to run it.Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILD'This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'Malcolm Gladwell,Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.'Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'Adam Grant,Author of Think Again & Host of the TED podcast WorkLife

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

From Ryan Daniel Moran, founder of Capitalism.com, this book details the exact steps that new entrepreneurs need to make to identify a winning product idea, launch it quickly and profitably, and bring it to $1 million or more in the first year.

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:* Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas* Close the knowledge gap between strategy and experimentation/validation* Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Denne bog lærer dig at tiltrække de kunder, du gerne vil have, og styrke deres tillid, så de køber af dig igen og igen. – Og ikke på den anmassende og ‘supersælgende’ facon, som kendetegner traditionel marketing, men uden på nogen måde at være irriterende. Tværtimod vil dine kunder værdsætte det, du tilbyder, og du vil have det godt med dig selv imens. Opbyg dit publikum er en håndbog i markedsføring for selvstændige. Med udgangspunkt i det, du allerhelst vil arbejde med, og de kunder, du allerhelst vil have, lærer du at tiltrække netop de kunder, så de køber af dig igen og igen. Bogen er et idékatalog, propfyldt med tips, tricks og vejledninger i de forskellige faser af din markedsføring, så du kan udvælge lige de områder, du har brug for hjælp til. Samtidig er bogen en generel indføring i tillidsbaseret markedsføring. Du lærer, hvordan du opbygger det helt rigtige publikum uden at være påtrængende, og hvordan du skaber sammenhæng i din markedsføring. Trin for trin lærer du, hvordan du får dine drømme-kunder ind i din forretning og skaber langtidsholdbare relationer til gavn for såvel dig som dine kunder.

The subject of ?design thinking? is the rage at business schools, throughout corporations, and increasingly in the popular press?due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press?due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide?now updated with addition material, including new case studies, and a new introduction?design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

The bestselling business classic by the sports management legend.

Hvorfor kun gå ‘back to normal’ efter corona-nedlukningen? Danmarks førende ekspert i 4-dagesarbejdsugen giver i bogen her en række overbe­visende eksempler på, at vi i stedet bør stile efter ‘back to better’.Hos Produktionsselskabet Metronome og advokatfirmaet Molt Wengel er medarbejderne gået ned i arbejdstid uden at gå ned i løn. Samtidig er produktivitet og trivsel steget. Odsherred Kommune har som den første danske kommune indført en 37-timers arbejdsuge på fire dage for alle admini­strative medarbejdere. Hos onlinebureauet Abtion og i en del af arkitektvirksomheden Arkitema har man valgt en 4-dages arbejdsuge på kun 32 timer pr. uge. Igen med overbevisende resultater. I ngo’en Hjerteforeningen arbejder man stadig fem dage om ugen, til gengæld er arbejdssted og arbejds­tid sat fuldstændig fri – og trivslen er eksploderet.De seks virksomheder er del af en lang række cases i Brænd hamsterhjulet. Tilsammen viser de, at fleksibilteten og den lavere arbejdstid giver øget arbejdsglæde, mindre sygefravær og øget produktion. Hertil kommer mere loyale medarbejdere. Altså en ren win-win-situation for både virksomhed, ledelse og medarbejdere. Og der er snart ikke flere argumenter for at lade være!Afhængigt af om man vælger at gennemføre de nødvendige små eller har mod på de store ændringer i udformningen af fremtidens arbejdsliv, understreger Pernille Garde Abildgaard, at man altid skal være ydmyg over for forandringer. Derfor indeholder bogen også afprøvede metoder til inddragelse, implementering, måling af fremdrift og testperioder.Pernille Garde Abildgaard er indehaver af TAKE BACK TIME og ekspert i fleksible arbejdsmetoder. Hun holder foredrag og workshops om rammerne for fremtidens arbejdsplads over hele landet og er forfatter til bøgerne Fokus giver frihed – gode råd om arbejdsmetoder i en verden fuld af forstyrrelser (2018) og Manden der knuste kalenderen for at gøre sine medarbejdere lykkelige (2019) om it-virksomheden IIH Nordic, den første i Danmark til at indføre en 4-dages arbejdsuge.