Management & Strategy

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

This collection of newly commissioned essays from an international cast of contributors provides an authoritative assessment of the continued economic, social and political relevance of labour unions and their potential to bring about progressive societal change.

A straight-talking and irreverent guide to getting your life together from beloved influencer @homewithroo. This is Atomic Habits for Huns. It can often feel like there's far too much sh*t you wanna get done and just not enough time to do it. In her first book Roo Day, @homewithroo, shows you how to use small, stackable habits to not just survive, but thrive. Taking you from just getting the bare minimum done, and finding joy in the everyday, to truly getting sh*t done, by the end we'll make sure you're live, laugh, loving to the best of your ability. The book is for the people who can't be helped, the people who have accepted they will never be perfect, and the people who are ready to attempt doing life a fraction better (and more importantly, the ones who are up for a laugh whilst trying). So get cosy, grab a snack, and let's get stuck in...

This book explores the vocational education programmes of Hong Kong, programmes which are repeatedly noted for their excellence.

The focus of this book is on the role of sustainability leadership over the last decade and discusses the contributions and challenges of navigating this multi-disciplinary function in different sectors. The authors share their insight into this under-researched and under-reported perspective highly relevant to business and sustainability.

The focus of this book is on the role of sustainability leadership over the last decade and discusses the contributions and challenges of navigating this multi-disciplinary function in different sectors. The authors share their insight into this under-researched and under-reported perspective highly relevant to business and sustainability.

Strategic Shakespeare demonstrates the value of humanities-trained scholars as leaders in higher education. It features contributions from Renaissance and Shakespearean scholars, who collectively aim to leverage traditional assumptions about Shakespeare in the service of a more inclusive and sustainable academy.

Strategic Shakespeare demonstrates the value of humanities-trained scholars as leaders in higher education. It features contributions from Renaissance and Shakespearean scholars, who collectively aim to leverage traditional assumptions about Shakespeare in the service of a more inclusive and sustainable academy.

Developed by Agnieszka Rzepka, The Chameleon Paradigm is the culmination of 20 years of research which identifies factors essential for success in a volatile marketplace. The Paradigm provides a roadmap for organizations, addressing key elements necessary for thriving in a 5.0 reality.

The book offers a valuable resource for students and scholars of work/organizational psychology, organizational behaviour and applications of positive psychology. It is also a useful reference for organizations looking to understand and implement positive organizational policies in their workplaces.

The book offers a valuable resource for students and scholars of work/organizational psychology, organizational behaviour and applications of positive psychology. It is also a useful reference for organizations looking to understand and implement positive organizational policies in their workplaces.

Suited not just for present and potential leaders but also for all those who wish to lead themselves more effectively, Gita for the CEO paves the way towards stronger commitment, greater achievement, and deeper fulfillment.

This book provides a comprehensive examination of the palm oil export market, including analysis of its current challenges and move towards sustainability. A useful resource for scholars and researchers on international trade, supply chain management, economic development, especially those in oil palm production and import countries.

Step into the future of business with this essential guide to the digital economy, where network effects and data-driven strategies are rewriting the rules of success for industry leaders.This textbook comprehensively explores network economics, focusing on digital platforms and ecosystems. It delves into the fundamental principles of network effects, where the value of a service increases as more people use it, and examines various pricing models essential in network-based businesses. Governance is another critical aspect, emphasizing the importance of establishing trust and reliable management practices within digital platforms. By the end of this book, you'll feel confident in your understanding of these complex topics.The book highlights the pivotal role of data in the network economy and keeps you abreast of the latest trends in the network and platform economy. It showcases how these trends, such as the increasing influence of data and network effects, are shaping the future and significantly influencing the present landscape. Key examples include industry giants like Google, Amazon, Facebook, Uber, and Airbnb, which are at the forefront of leveraging network effects and data to dominate their respective markets. This book lets you feel informed and ready to navigate these trends.Designed for students and professionals alike, this textbook combines theoretical foundations with practical insights, making it a valuable resource for understanding the dynamic world of digital platforms. Whether you're studying economics, business, or technology, this book provides the knowledge and tools needed to navigate and succeed in the evolving digital economy.

The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact. This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple "e;Dos and Don'ts;"e; it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes "e;the average"e; German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.