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Essays by international bestselling author Edward Tenner that explore both the negative and positive surprises of human ingenuityHow did the addition of lifeboats after the Titanic shipwreck contribute to another tragedy in Chicago harbor three years later? How efficient are wild animals as investors, and how do dog breeds become national symbols? Why have scientific breakthroughs so often originated in the study of shadows? How did the file card prepare scholarship and commerce for the rise of electronic data processing, and why did the visual metaphor of the tab survive into today's graphic interfaces? Why have Amish artisans played an important role in manufacturing advanced technology? Why was United Shoe Machinery the Microsoft of the 1890s? Surprises like these, Edward Tenner believes, can help us deal with the technological issues that confront us now.Since the 1980s, Edward Tenner has contributed essays on technology, design, and culture to leading magazines, newspapers, and professional journals, and has been interviewed on subjects ranging from medical ethics to typography. Why the Hindenburg Had a Smoking Lounge-named for one of the paradoxes that can result from the inherent contradictions between consumer safety and product marketing-brings many of Tenner's essays together into one volume for the first time, accompanied by new introductions by the author on the theme of each work. As an independent historian and public speaker, Tenner has spent his career deploying concepts from economics, engineering, psychology, science, and sociology, to explore both the negative and positive surprises of human ingenuity.
Since the 1990s, cultural management and policy in Europe have undergone transformative changes. This insightful book offers a comprehensive journey through that evolution, blending historical insights with an analysis of current trends to illuminate the future of the field.
Drawing back on the ever-evolving stakeholder management theory, this book responds to calls for more empirical research into the managerial sense making of the stakeholder concept. The book explores how managers make sense of stakeholder management, especially in complex and challenging business contexts.
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.
The frequency and repetition of economic crises over the last hundred years demands an analysis that allows us to discover the root causes of these situations and the problems they have generated in the world economy. This book investigates these cycles throughout the 20th and the early 21st century.
As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
6G-enabled IoT and AI for Smart Healthcare: Challenges, Impact, and Analysis offers the fundamentals, history, reality, and challenges faced in the smart healthcare industry today. It discusses the concepts, tools, and techniques of smart healthcare as well as the analysis used.
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
This book presents different tools and techniques used for Decision Support Systems (DSS) including decision tree and table, and their modifications, multi-criteria decision analysis techniques, network tools of decision support and various case-based reasoning methods supported by examples and case studies.
This book explores young Cambodians' perceptions of their place in today's society and how they interact with the country's arts and culture scene.
A new look at change management, bringing in new theories on what leaders really need to do to ensure that their change management programmes are effective, meaningful for their teams, and also long-lasting.
Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book explores the importance of strategic leadership and the value it adds to organizations.
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
How do companies achieve the transformation into an agile, innovative, digital business and work environment? This question concerns not only IT managers but also strategic players, the enterprise architects. They must bridge the gap between strategic planning and dealing with increasing speed and growing uncertainty. Holistic enterprise development in the digital future means developing digital ecosystems and complex IT landscapes. This book presents methods and concepts from the agile world, semiotics, and neuropsychology that can help enterprise architects in their practical everyday work. Starting from a positive view of humanity, it is possible to harness the potential of individuals and teams for digital transformation with fundamental knowledge. The book is primarily aimed at IT managers, enterprise architects, and managers involved in large-scale software development processes.Many practical examples illustrate the theoretically presented connections and provide broader access to enterprise architecture management.
Taking care to distinguish individuals and functions, creators and beneficiaries of revenues, this book examines the respective places of both entrepreneurs and capitalists within the organization. The book will be of great interest to readers of economic organization, corporate governance and entrepreneurship.
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