Marketing

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

This book examines the detrimental impact of illicit financial flows on South Africäs development, political economy and transformation in the twenty-first century. It will be of interest to researchers across African Studies, Global Development, Political Science, Law and Corruption Studies.

Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities.

In an era of systemic crisis and of global critiques of the unsustainable perpetuation of capitalism, Pervasive Powers: The Politics of Corporate Authority critically questions the conditions for the maintenance and expansion of corporate power.

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, the anatomy of an eye-catching banner, crafting effective ad copy, the dos and don'ts of banner design, the psychology of color, A/B testing, the impact of animation, maximizing ROI, creating a consistent brand identity, designing banners for mobile devices, effective banner placement strategies, social media advertising, analytics and metrics, and emerging trends and predictions.Readers will also find valuable insights and tips from top industry experts, including advice on call-to-action, high-quality visuals, responsive design, educational content, retargeting, conversion optimization, and more.Whether you're a business owner, marketer, or designer, Banner Blitz is the ultimate guide to creating effective banner ads that drive results. With this book, readers will gain the knowledge and skills they need to master the art of banner advertising and achieve success in today's competitive digital landscape.

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

Prompts a re-examination of financial literacy, its social foundations, and its relationship to citizenship education. Includes topics concerning indigenous people¿s perspectives, critical race theory and transdisciplinary perspectives, which invite a dialogue about the ideologies that drive traditional and critical perspectives.

Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.

Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business?The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.There is a new way for new business.

This book examines the recent developments in Islamic banking and finance, particularly in the context of Islamic social finance instruments, such as Islamic microfinance, Halal education, Takaful, mutual funds and Waqf.