Marketing

"This official anniversary volume celebrates the cutting-edge graphic design of the world's best-known consumer brands in a beautiful package. The decade-spanning collection invites everyone who loves design and innovation a chance to explore the first ten years of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr, and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections"--

Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker¿s Customer-Based Brand Equity Framework-1996, Keller¿s Customer-Based Brand Equity Pyramid-2003 and Baker¿s Corporate Social Responsibility Model-2001 have been taken into consideration for identifying the pertinent factors relating to brand image of hotel brands. Subsequently a number of variables have been extracted through extensive literature review to investigate their influence on building brand image for branded hotels in the context of Bangladesh. The variables include brand awareness, brand association, brand superiority, brand affection, brand resonance and corporate social responsibility which are deemed to have a direct influence on brand image while tourism management and advertisement have been used as the moderators in the relationship between these six IVs and brand image. Data were collected from the customers of some selected 4 star and 5 star hotels in Bangladesh using multi-stage sampling procedure.

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

Geschäftsbanken müssen sich im technologischen Wandel zunehmend gegenüber neuen Konkurrenten wie FinTechs, Technologiekonzernen und Plattformanbietern behaupten. Während diese Entwicklung zunächst im B2C-Bereich begann, erfasst der Trend inzwischen auch das Corporate Banking. Um die gute Marktposition nachhaltig abzusichern, ist es erforderlich, die Vorteile des persönlichen Bankings mit den Vorteilen des digitalen Bankings zu verbinden. Der Autor nimmt in diesem Kontext die Weiterentwicklung bankbetrieblicher Steuerungsinstrumente zur bedarfsgerechten, intelligenten Marktbearbeitung in den Fokus. Am Beispiel von mittelständischen Bankkunden wird ein mehrdimensionaler Optimierungsalgorithmus auf Basis der Data Envelopment Analysis vorgestellt, der die aktuelle Kundensituation mit der bankseitigen Ressourcenverfügbarkeit in Einklang bringt. Damit wird ein Beitrag zur kundenzentrierten Erfolgsforschung, zum Forschungsfeld Data Science, insbesondere auf dem Gebiet des Multi Criteria Decision Making und zur Weiterentwicklung bankbetrieblicher Steuerungssysteme geleistet.

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment.If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States.Every year, streaming technology generates as much greenhouse gas as Spain - close to 1 per cent of global emissions.One Google search uses as much electricity as a lightbulb left on for up to two minutes.It turns out that the 'dematerialised' digital world, essential for communicating, working, and consuming, is much more tangible than we would like to believe. Today, it absorbs 10 per cent of the world's electricity and represents nearly 4 per cent of the planet's carbon dioxide emissions. We are struggling to understand these impacts, as they are obscured to us in the mirage of 'the cloud'.The result of an investigation carried out over two years on four continents, The Dark Cloud reveals the anatomy of a technology that is virtual only in name. Under the guise of limiting the impact of humans on the planet, it is already asserting itself as one of the major environmental challenges of the twenty-first century.

Keiner kauft aus Mitleid! Dieses Buch zeigt direkt und mit viel Humor auf, welche Glaubenssätze im Vertrieb Erfolg verhindern und wie du sie in positive Gedanken und bewusstes Handeln transformierst ¿ kurzum: wie du weniger Pech beim Denken hast.Denkst du auch manchmal, dass du nicht gut genug bist oder die anderen es leichter haben? Dann erfährst du in diesem Buch, wie du diese typischen Karrierekiller ausschalten und mit der Selbstsabotage Schluss machen kannst. Du lernst die größten 100 Denkfehler aus dem Verkaufsalltag kennen und erhältst sofort wirksame Alternativen in Form von positiven Glaubenssätzen, die dir im Ergebnis mehr Umsatz bringen.Und weil das Leben für langweilige Bücher zu kurz ist, soll dieser Espresso in Buchform dir Impulse geben, die im nächsten Kundentermin den kleinen, aber entscheidenden Unterschied ausmachen. Aha-Erlebnisse und Schmunzeln sind garantiert!

Unlike most other blogging methods you'll find out there, this method is a bit unique in that it does not utilize any affiliate links whatsoever, nor does it utilize an email list. You might think I'm mad because of what I've just said. How could we monetized a blog without affiliate links or an email list you may be wondering? Well, fret not my child, because all will be revealed as you learn the ultimate way to set up and monetize your blog in this book. Blogging will teach you the tips and strategies you need to get the most from your blog:How to Use Word Press Effectively for Greatest ImpactBlog Design Secrets for Visual AppealPay-Per-View and Cost-Per-Mile AdvertisingText Link, In-Text, RSS, and Widget AdvertisingAffiliate Marketing Tacticsand so much more! You'll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Déjà très apprécié pour les maisons individuelles, le bois devient de plus en plus présent dans l'habitat collectif, les bâtiments industriels et le génie civil, bien que le béton et les structures métalliques y demeurent majoritaires. En construction bois, on verra ici comment - à l'échelon d'un pied de poteau - la liaison bois-métal-béton réunit ces trois matériaux emblématiques.La validation d'un projet de batiment soumis à des actions repose sur deux critères: la vérification de la résistànce et la vérification de la déformation. L'objectif étant d'assurer la sécurité et le confort des usagers et de limiter les déformations du bâtiment, on sait que ce sont les états limites ultimes (ELU) associés aux différentes formes de défaillance structurale qui visent à assurer la sûreté des personnes et des biens tandis que les états limites de service (ELS) correspondent à des conditions de fonctionnement des ouvrages et de confort des usagers.Solidement établies dans ce manuel professionnel de formation initiale et continue, ces connaissances y sont également illustrées par de nombreuses applications résolues.Pour sa quatrième édition, ce livre de référence a été complété par l'exposé de la liaison des ouvrages en pied de poteau.La liaison bois-métal comporte une platine d'extrémité soudée sur la face supérieure d'un profilé métallique; des plaques métalliques complètent la liaison en permettant la reprise des actions de cisaillement et de soulèvement grâce aux boulons ou broches.La liaison métal-béton est assurée par une platine d'extrémité soudée sur la face inférieure du profilé métallique. Cette plaque transmet au béton les efforts de compression: elle est percée pour être fixée avec des tiges d'ancrage. Si l'on veut transmettre des actions de cisaillement importantes, on peut souder sous la platine un profilé supplémentaire, la bêche.

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether yoüre just starting out or have years of experience.

Master of the Waiting Room is the ultimate service advisor-training program. Steve Shaw has revealed his training program for service advisors right here in this fully loaded manuscript. Everything a service advisor needs to know to improve their Repair Order Performance is documented in detail. This book has proven practices that real world service advisors use now! It also has secret word tracks that deliver sales results. Learn from the best in the business. Become Master of the your dealership waiting room.

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

The Sales Minute is a short-form book for retail salespeople that covers 101 sales tips. The book can be used ongoing as a reference to drive positive sales habits and behaviors, built on real-world experience, and sales psychology.

Increase Leads & Profit Elegantly In Only 8 Weeks? Here's How:Imagine being able to invest more time with your family, friends, exercising, reading, enjoying fresh meals, traveling, or relaxing the best way you know how, instead of wasting your time on the day-to-day things that really aren't moving the needle? What If it wouldn't require you to really learn anything new, and all you need is your existing expertise?2x #1 International Bestselling Author, Speaker, and Top 100 Entrepreneurship Host of EAInterviews.com, Mario Fachini, reveals to you for the first time ever, over a decade's worth of book publishing strategy experienced from helping hundreds of authors with their launches, plus five of his own books. Fachini shares with you not only what it takes, but also what doesn't matter at all on your author journey, so you can focus on what does, your message, making a bigger impact-and profits, while serving your audience. In The Expert Authority Effect¿ Publishing Method you will learn:¿ What does it really take to write and publish your book? - page 7¿ The major brand not so secret that most authors overlook - page 25¿ The #1 time leveraged shortcut to publish your book, this quarter instead of next year - page 53¿ Want to print your book like the professionals? Here's how - page 118¿ How to sell more copies of your book, even if you don't love sales-even though you should - page 134...and much more!Reading this book NOW will increase your leads & profit so you can stop wasting your time on the shiny objects that don't move the needle!Pick up your copy today by clicking the button at the top of this page!

In my this book, I shall indicate the most famous Amazon e-commerce organization will face what kinds of marketing competitive challenges, how Amazon ought implement its management and marketing both strategies to solve Amazon future possible competitive challenges. Does Amazon need facility management department? What function of benefits will bring when Amazon sets up one facility management department? If the Amazon lacked one facility management department, what the disadvantage it will bring to influence the Amazon organization's operation? Have they relationship between raising efficiency or improving performance and facility management to Amazon ecommerce department? I believe that Amazon is global the best famous and successful e-commerce organization. It needs to solve how to persuade online buyers to prefer to click its web-stores to choose to buy any kinds of brands products as well as how to persuade its any kinds of brands of sellers to choose to apply its online purchase channels to instead themselves online purchase channels. I hope my readers can have more clear understanding whether future what challenges that Amazon may face and how it can implement strategies to solve its future competitive challenges.

""Connect and Convert: Maximizing Your Social Media Reach through Content Marketing"" is a comprehensive guide for businesses and marketers looking to optimize their content marketing strategies on social media platforms. This book is designed to help readers understand the key principles of content marketing and the role that social media plays in it.The book is divided into 15 chapters, each focused on a specific aspect of content marketing, such as developing a content marketing strategy, creating engaging content, optimizing your social media presence, and more. The chapters are written in a friendly tone, making the information easy to understand and implement.In the introduction, the book explores the importance of content marketing in today's digital landscape and the role that social media plays in it. The conclusion provides readers with actionable tips and strategies for taking their content marketing to the next level.Whether you are a beginner or an experienced marketer, ""Connect and Convert: Maximizing Your Social Media Reach through Content Marketing"" provides valuable insights and tips that will help you improve your content marketing efforts and increase your social media engagement. This book is a must-read for anyone looking to succeed in today's competitive digital environment.

"A Performance Study on Concrete With Various Industrial Wastes" by Srinivasan K is a comprehensive research work that explores the utilization of various industrial wastes as partial replacement for traditional construction materials such as cement, fine aggregate, and coarse aggregate. The book focuses on the performance and durability aspects of concrete with industrial wastes such as fly ash, copper slag, steel slag, and recycled aggregate.The research findings show that the incorporation of industrial wastes in concrete not only reduces the environmental impact of these wastes but also enhances the properties of concrete. The book provides detailed information on the effects of different industrial wastes on the mechanical, durability, and environmental performance of concrete. The study also evaluates the economic feasibility of using industrial wastes in concrete.Overall, this book is a valuable resource for researchers, academics, and industry professionals who are interested in sustainable construction practices and the use of industrial wastes as construction materials. The research findings presented in this book have important implications for the construction industry, particularly in terms of reducing the environmental impact of construction activities and enhancing the performance of concrete.Some possible SEO keywords for this book title could include: concrete performance, industrial waste utilization, sustainable construction, fly ash concrete, recycled aggregate concrete, copper slag concrete, steel slag concrete, construction materials, environmental impact reduction, and durability improvement.

TIRED OF YOUR VIDEOS BEING IGNORED?You've watched all the "YouTube Tips" videos.You've taken notes.Even tried to implement what you've heard.So, why isn't it working?Meanwhile, the average teenager, with no business at risk, is having the success you desire for growing socially.Why is that?Because they've learned how to create engaging content that connects with their target audience and drives sales to their emerging brands.Now it's your turn!They've learned how to identify and produce The One Right Video for their target audience.Whether you're a real estate professional, coach, or speaker, your ability to create engaging video content is what drives people to connect with your brand and take action from your videos or keep scrolling and ignore your content.In this easy-to-digest book, Diana Gladney exposes effective strategies any entrepreneur transitioning into video content creation can execute.In The One Right Video, you'll learn:¿ The C.L.A.R.I.T.Y. Content Framework: how to ensure your videos achieve their purpose, are engaging, and help transforms your content from bland and boring to bingeable¿ A Simple strategy to save $1,000's of dollars using the most effective strategy to properly invest in the right gear the first time¿ The One Right Video formula that converts viewers into customers¿ How to transition and develop your team to help drive more sales with your content marketing strategies¿ Templates, PDF guides, and over 50+ video ideas customized just for content-creating entrepreneurs... And much more!You'll love the results because you start using them immediately to start amplifying your brand by leveraging YouTube!Get it now.

Best Book for Parents Runner-Up - 2023 Zibby AwardsWHAT KIND OF MOTHER ARE YOU? How many moms ask themselves that question every day-whether working outside of the home or not, whether seeking advice or thinking we have all the answers . . . we all want to be "the best mommy." In Insert Giggle Giggle: Laughing Your Way through Raising Kids and Running a Business, Kay shares advice and funny family stories on a range of parenting topics and giggles through mistakes made and successes enjoyed in raising her two boys as well as observing and learning firsthand from thousands of moms and dads with their children during her twenty-five years of owning a preschool. Striving to stay true to being a hands-on mom while starting and leading a business to the pinnacle of success, you may see a little of yourself in the pursuit of "having it all" and giggle at the absurdity of anyone questioning that cliché and illusion. Of course we have it all (insert giggle giggle), we are moms! Merging sober guidance on some tough subjects while weaving touching insights on treating customers and employees with respect and compassion, Insert Giggle Giggle shows all of us that there is humor as well as lessons learned, in almost every aspect of being a mom and being a businesswoman. Always remember, each day, to insert and share a giggle giggle . . . and oh yeah, love your kids.

This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and/or retain a tourist clientele that is increasingly demanding and volatile.