Marketing

Learn everything about professional product management in this bookIf you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. Master the complex tasks of product management with confidenceThe success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets and simultaneously coordinate a plethora of requirements from internal departments With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice. The contents at a glanceThe book "Successful Project Management" covers the following three key areas: Product management: positioning, core competencies and organizational integration Product marketing: structures, success factors and practical tools Process-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Communication Strategies in Media offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity.In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, the collection seeks to grasp the value of the luxury object and the consumer's behaviour in relation to that value.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Calling all Shopify do-it-yourselfers! Do you need a practical and Shopify specfic SEO plan? This is the no punches practical SEO guide for Shopify store owners.This guide will remove the confusion and struggle with SEO for Shopify. This is a practical and Shopify specfic search engine optimization plan. If you implement the techniques laid out in this guide you will increase your site's sales in the short and long terms.The author is an SEO expert that has 20+ years of experience creating and executing strategies for Fortune 50 companies, international non-profits and small businesses. She has trained thousands of people globally on search engine optimization, and built international Digital Marketing teams many times over. She created this Shopify White Hat SEO Guide to help you achieve search engine optimization success and increase sales.We all know there is a lot of complicated double talk when it comes to SEO knowledge on the internet. It's either to much fluff or too technical. This guide is neither. It's a plain English look at the techniques and tools that a Shopify site owner needs to use to be successful.What Will This Guide Teach You?This is not the NOT the end-all be-all guide to learning SEO for Shopify. This guide was created to show you how to create:A solid SEO foundation for years to come,Solve for the worst of the SEO issues all Shopify sites have out-of-the-box,Show you which areas to focus on that will give you the biggest bang for you buck,Teach you how to efficiently and effectively execute a solid and successful Shopify SEO strategy, andTeach you how to utilize tools to get the best data and be seen more in search engine results pagesIf you want to boost your Sales and set your Shopify site up for long term success look no further than this NO B.S. guide to Shopify SEO.

Questo libro presenta una visione concettuale di come i commenti/le recensioni dei consumatori sui prodotti online siano valutati dai potenziali consumatori per varie scelte di prodotto. Esplora inoltre i vari legami tra gli antecedenti che portano il consumatore a scegliere un prodotto specifico. Inoltre, presenta i motivi per cui è utile cercare commenti online prima di scegliere un prodotto, anche se le valutazioni sono disponibili. Si tratta di un primo tentativo di esplorare i legami tra il contenuto dei commenti online e la categoria di prodotti di fusione. Ha quindi importanti implicazioni per ricercatori, studiosi, clienti, creatori di siti web e operatori di marketing.

The key to developing a successful business is making the appropriate connections, and if your sales are exploding, you will never run out of interested prospects. In this digital age, networking and maintaining contact with new clients and business partners is easier than ever.This book discusses pricing strategies getting started, the bigger picture, pricing in relation to the competition, rule 1 - premium products sell at premium prices, rule 2 - wowing throught price is a bad move, don't be afraid, times are changing, increase sales by presenting choice, rewards for customers equals more cash for you, trials and lead generation, banning the word cheap, value added, adding value explained, cut-off dates, limit orders, and limit orders explained.

Avoid overwhelm with the Annual Strategic Marketing Plan.This easy-to-use plan is designed for entrepreneurs. It's divided into two sections to keep everything simple and organized.Section One - The Marketing PlanThis section helps you develop a marketing plan that fits your business goals and objectives.With it, you will finally:Create a marketing budget to eliminate or reduce overspendingDefine your customer avatar to better connect with your ideal clientDevelop your brand identity (it's more than pretty colors and logos)Compose content themes for blogging, social media, ads, etc.And much moreSection Two - Quarterly Marketing StrategiesBy applying the information from Section One, it will be easy to create quarterly marketing strategies in under an hour!That means you can:Get more done in less timeGenerate consistent marketing campaignsTake the fear out of marketingEnsure your vision is implemented when hiring marketing supportIt is easy to develop a marketing plan for your small business with the Annual Strategic Marketing Plan. It has all the tools and templates you need to create a comprehensive plan and design strategies that work for you and your business. Build a clear roadmap for how to maximize your sales potential. Get the Annual Strategic Marketing Plan today.

In diesem Buch geben 14 UnternehmerInnen und Verkaufspersönlichkeiten aus Schweizer Start-ups und Hidden-Champion-Unternehmen einen sehr persönlichen und damit einmaligen Einblick in ihre Welt des Verkaufs. Sie teilen ebenso unterhaltsame wie spannende Erlebnisse mit Ihnen, geben Informationen zu ihrem Werdegang und schildern ihre Hochs und Tiefs. Zudem verraten sie, welche Erkenntnisse sie im Verkauft gemacht haben und geben Ihnen, liebe LeserInnen, Tipps und Tricks, die Ihren eigenen Verkaufsalltag positiv beeinflussen können.

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers¿ online shopping experience.

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day...How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. The concepts and strategies in this book are the same ones that David Brownlee has taught to over 2 million students from around the world that have found extraordinary success with their customers. This book was written to be a fast and easy read that gets you straight to the point of what you need in order to deliver a world-class customer service experience every time - regardless of what is going on around you. Inside, you'll discover:· How to get 5-star, online reviews from every customer or your business· How to turn around your upset customers and make them a customer for life· How to diffuse any of your customer service issues with confidence· A new perspective on how to use empathy in your customer service strategy· How to decipher exactly what your customers want and need from you· And more ninja secrets that will help your business grow, increase revenues and attract customers!Customer Service Success, the 6 Keys To Deliver A World-Class Experience is your new, fast and easy to use resource for you to grow your business, increase your revenues and create loyal customers for life.

Il libro copre tutti i tipi di ricerca di mercato: documentale, qualitativa e quantitativa. Fa riferimento alle diverse teorie di marketing che sono essenziali per la conduzione delle ricerche di mercato, ma risponde anche alle diverse domande che i vari operatori e utenti delle ricerche di mercato si pongono. Vengono inoltre discussi i diversi test statistici che sono importanti quando si conducono ricerche di mercato.

Kniga ohwatywaet wse widy marketingowyh issledowanij: dokumental'nye, kachestwennye i kolichestwennye. Ona obraschaetsq k razlichnym teoriqm marketinga, kotorye neobhodimy dlq prowedeniq marketingowyh issledowanij, a takzhe otwechaet na razlichnye woprosy, woznikaüschie u razlichnyh praktikow i pol'zowatelej marketingowyh issledowanij. V knige takzhe obsuzhdaütsq razlichnye statisticheskie testy, kotorye wazhny pri prowedenii marketingowyh issledowanij.

"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""--

Uncover the fascinating history of virtual communities and how we connect to each other online. The Rise of Virtual Communities, explores the earliest online community platforms, mapping the technological evolutions, and the individuals, that have shaped the culture of the internet.Read in-depth interviews with the visionary founders of iconic online platforms, and uncover the history of virtual communities and how the industry has developed over time. Featuring never-before told stories, this exploration introduces new ideas and predictions for the future, explaining how we got here and challenging what we think we may know about building online communities.Readers will: Learn what a virtual community is and how it has become an integral part of modern society Review key insights into building virtual communities and platforms from the founders and pioneers who created them See what thecurrent developments and the potential challenges are related to the future of virtual communitiesWho is this for:Community managers, company founders and those who want to know more about the origins and future of virtual communities.interviews Include:Randy Farmer & Chip Morningstar ¿ Lucasfilm Games ¿Habitat¿ and creators of the modern AvatarHoward Rheingold - Community expert and member of the WELLStacy Horn - Founder of Echo NYCJim Bumgardner - Founder of The PalacePhilip Rosedale - Founder of Second LifeSampo Karjalainen - Co-founder of Habbo HotelLance Priebe - Co-Founder of Club Penguin Angelo Sotira - Co-Founder of Deviant Art Caterina Fake - Co-Founder of FlickrAlexis Ohanian- Founder of Reddit Kevin Rose ¿ Co-Founder of Digg & PROOF CollectiveJason Citron - Founder of Discord Trevor McFedries - Founder of FWB & Brud Cherie Hu - Founder of Water & MusicMichelle Kennedy - Founder of Peanut

This ambitious book develops an integrative understanding of business transparency spanning business disciplines. It synthesizes the vast, siloed research on business transparency to develop and provide an integrative view for business researchers and scholars, pointing out research opportunities in the process. The first chapter introduces business transparency with a brief historical overview, followed by its key conceptualizations and challenges. Chapters 2 through 5 take up four conceptually distinct views of transparency in depth: transparency as strategic disclosure (Chapter 2), transparency as a business tactic (Chapter 3), transparency as organizational culture (Chapter 4) and transparency as a managerial virtue (Chapter 5). Chapter 6 explores transparency¿s infeasibility challenge through the chasm between disclosure and understanding and considers its implications. The final chapter provides an integrative framework of business transparency. This book will be useful to business academics who are interested in transparency and associated concepts.

Businesses that focus on the value they provide to customers, rather than the price they charge, have the freedom to set virtually any price they like. Business owners may learn how to break free from standard pricing practices and charge what they're really worth in Pricing for Profit.Readers will be able to put a dollar amount on the worth of their products or services, differentiate between price and value purchasers, bundle offers to get an edge in the market and delight customers, and craft a compelling marketing strategy that effectively communicates value.The cheap prices small businesses feel compelled to give hinder their ability to turn a profit and also make it harder for them to adapt to the needs of their clientele. This accessible and practical advice is a must-read for anyone who wants to boost unit sales, close more deals overall at higher prices, and make more money with less unnecessary work. It's loaded with useful formulas, script examples, clear explanations, interactive activities, and more.

As a salesperson, the ability to truly listen to your clients is essential for building strong relationships, understanding their needs, and ultimately closing more deals. But in today's fast-paced world, where technology and distractions are constantly vying for our attention, it can be easy to fall into the trap of simply ""hearing"" rather than truly listening.That's where this book comes in. In the pages that follow, we'll explore the art and science of active listening, and how it can be applied to the world of sales. From understanding the psychology behind communication to mastering the techniques of active listening, this book is packed with practical tips and real-life examples to help you improve your listening skills and take your sales game to the next level.

How can organizations improve performance? What factors may influence organizations to improve performance? How to develop new market strategy ? I will explain how any why effective department communication, excellent technological input, effective human resource developement training, good employee motivation strategy and effective performance measurement strategy can influence any organization's overall performance to be more effective. I shall indicate the reasons to explain why above any one of these factors have indirect relationship to influence the organization's overall performance effectiveness. Readers can earn fresh opinions to acknowledge that these any one factors can be possible to influence organization's overall performance effectiveness.

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Let's face it: in the sea of self-publishing, most authors' books don't get noticed, much less read. They put in all this work to write a book that no one sees. And this is where Spirit Media's Ultimate Book Marketing Guide comes into play to change the trajectory of the entire publishing experience.This guide pulls together the knowledge and expertise that bestselling author, entrepreneur, and pastor Kevin White learned the hard way in the publication of his first bestselling book, Audacious Generosity-including the invaluable lessons he learned while self-publishing his next two bestsellers, Get to the Point and What's Your Word? Kevin learned so much that he started his own publishing company in 2021, Spirit Media, to help other authors hone their visions and achieve their goals.Today, Spirit Media is helping authors refine their brands for marketing success, professionally editing and polishing authors' manuscripts, ghostwriting as needed, creating professional graphic design of book covers, and publishing authors' works in paperback, hardback, eBook, and audiobook formats. In addition, Spirit Media offers guidance on multiple forms of marketing and brand reinforcement opportunities that a professional author needs-podcasts, websites, live broadcasts, magazine articles, blogs, social media, YouTube channels, videos, TV and radio spots, and more. And in Spirit Media's Ultimate Book Marketing Guide, White shares his formula for publishing success so that others can follow the Spirit Media approach and carve out a solid path to success.With Spirit Media's Ultimate Book Marketing Guide, aspiring authors learn to tap into White's proven formula for branding and marketing success, as well as how to distribute their books in print, audio books, digitally, on Amazon, and with every means of distribution imaginable. And they also learn to leverage book clubs, influencers, book awards, and more to help promote their brands and both develop and grow a loyal following of readers.Marketing-as White learned in his own early self-publishing experiences-is the key difference between success or failure as an author. And in Spirit Media's Ultimate Book Marketing Guide, White gives readers his secrets for how to become a bestselling author too.

There were only two million websites when Google launched in 1998. Today, there are billions. Platforms, tools, and methodologies are constantly evolving too. Yet, the way businesses and digital marketing agencies approach growth through online channels has not changed with the times. In Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online, internationally renowned speaker, educator, and digital marketing consultant Husam Jandal draws on more than two decades of experience as an advisor to Fortune 100 companies, multinational corporations, and SMEs to provide you with the recipe for digital marketing success through outsourcing.This book is a must if you want to learn:How to build your digital marketing dream team.Which digital marketing strategies to deploy first for maximum impact.How to measure the success of your digital marketing team.How to consistently get return from your digital marketing investment.You can get the results you want from digital marketing. It all starts with the recipe found here.