Marketing

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Marken sind aus dem Alltag der Konsumenten nicht mehr wegzudenken und haben weiter an Bedeutung gewonnen. Auch in der Marketingpraxis bildet die Marke den Dreh- und Angelpunkt des marktorientierten Handelns. Das vorliegende Lehrbuch schließt die Lücke zwischen Markenmanagement und Marketingprozess, indem die Markenperspektive in einer ganzheitlichen Betrachtung eingenommen wird. Insbesondere werden die Kernbegriffe Markenidentität, Markenpositionierung und Markenimage in einen klaren Zusammenhang gestellt. Zudem erfolgt eine grundlegende Unterscheidung in Marketing- und Markenstrategie. Abschließend werden Modelle zur Markenbewertung vorgestellt. Somit erhalten sowohl Studierende als auch Markenverantwortliche in der Praxis einen kompakten Überblick über alle Elemente der Markenführung.

Ever feel like you're just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here.If you're looking for a boring business book, put this one down-it's not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not.This book is for:¿business owners who are frustrated because their marketing is not working¿organizations that are getting less than stellar reviews¿entrepreneurs who hate to sell ¿business owners who need to generate leads and find more customersHow do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved.At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team?WARNING: As you read this book, you'll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization.The old saying is that "you cannot see the forest for the trees." Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!

When someone tells you, 'Don't be salesy!', it almost feels like they are throwing a swear word at you.But why is this so?Sales is much more complex than number crunching, reading scripts, or having coffees with clients.

GOOGLE MARKETING: Fra Google Analytics til Google Shopping til Google Adwords - i denne guiden finner du alt du trenger å vite om Google.Planlegge, administrere og perfeksjonere nettbasert markedsføring på en digital plattform. Det har derfor aldri vært enklere å drive egen virksomhet. Byråer har nå endelig muligheten til å bruke både markedsføring og annonsering av nettstedet sitt på én digital plattform, i stedet for to separate som tidligere. Google tilbyr et bredt spekter av markedsføringsmuligheter, som alle dekkes i boken. Du vil lære alt om følgende emner, som er viktige for at du skal lykkes med Google:Google MarkedsføringGoogle SEMGoogle AnalyticsGoogle Search ConsoleGoogle Shopping & Merchant CenterGoogle Ads og AdsenseGoogle "My Business" Boken overbeviser med:Over 90 siderOver 15 illustrasjonerEkspertkunnskapTrinn-for-trinn-instruksjoner... og mye mer! Les denne boken nå og begynn å bruke Google Marketing i dag for å lykkes med å selge tilbudet ditt og få autentisk rekkevidde.

Leter du også etter en enkel måte å integrere innholdsmarkedsføring i bedriften din? Kjenner du til de utallige fordelene profesjonell innholdsmarkedsføring kan gi bedriften din? Eller vet du kanskje ennå ikke nøyaktig hva du kan oppnå ved å lage profesjonelt innhold? Sosiale medier har blitt en mye brukt og lovende annonseplattform i disse dager. Bedriftenes målgrupper og dermed dine potensielle kunder bruker mye tid "online" på disse sosiale nettverkene. I prosessen er det først og fremst innholdet som gir reell merverdi som blir husket. Det er derfor det er så viktig for innovative selskaper som følger med i tiden, å hoppe på dette toget og komme opp med en strategi for innholdsmarkedsføring som fungerer. Denne boken vil hjelpe deg å forstå hva innholdsmarkedsføring er og hvordan du kan bruke det lønnsomt for virksomheten din. Hva du kan forvente:Hva er innholdsmarkedsføring og hvilke former kan brukes på hvilke sosiale medieplattformer?Hvordan genereres vellykket innhold?Hva er resirkulering av innhold?Hvorfor er en blogg eller en podcast verdt det for din egen bedrift?og mye mer ... Les denne boken nå for å umiddelbart generere bedre innhold på sosiale medier og få flere følgere og flere kunder!

Markedsføring i sosiale medier: Boken om markedsføring på nettet som viser deg hvordan du kan bruke markedsføring i sosiale medier til å selge virksomheten eller selvstendig næringsvirksomhet! Vil du vite hva som virkelig gjør en influencer vellykket? I denne boken lærer du det grunnleggende om markedsføring på Instagram, YouTube, Facebook og Co.Alle kjenner til sosiale medier i dag, og mange bruker dem allerede - bevisst eller ubevisst. Men hva er egentlig sosiale medier, og hvordan kan de hjelpe deg som tjenesteleverandør, oppstartsbedrift eller selskap med å bli mer vellykket? Du vil også lære hvordan du enkelt og raskt kan komme i gang med markedsføring i sosiale medier, hva som kjennetegner en god influencer og hvilken plattform som passer best for din karriere. Hva du kan forvente:Hva er sosiale medier, og hvordan kan man markedsføre seg der?Hvorfor lønner det seg også for bedrifter å annonsere i sosiale medier?Hva er de ulike plattformene, og hva har de å tilby?Hvordan kan du starte din egen karriere som influencer?Hvordan kan historiefortelling lykkes i nettbasert markedsføring?Hvordan digitalisere tilbudet ditt og selge det på nettet.Sosiale medier gir mange muligheter til å lykkes. For bedrifter eller oppstartsbedrifter har sosiale nettverk et uvanlig stort potensial. Denne boken gir et allsidig innblikk i markedsføring i sosiale medier og hva vellykket markedsføring på nettet innebærer. Den fremhever hvorfor bedrifter også bør se nærmere på markedsføring på Pinterest, Instagram, Google, Facebook og Co. og tilbyr en omfattende veiledning for å starte din egen karriere i sosiale medier. Boken er skrevet av to digitale eksperter som har bygget opp flere egne virksomheter og skalert dem med nettbasert markedsføring. Boken overbeviser med:Innhold av høy kvalitetMer enn 20 illustrasjonerEkspertkunnskapInnhold på alle større sosiale medieplattformerog mye mer! Les denne boken nå og kom i gang med din vellykkede karriere i sosiale medier og skalering av virksomheten din i dag.

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees¿ characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury.

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and developing economies. It provides comprehensive coverage of the management and sustainability practices of the sector and the environmental impact and sustainability of resources.

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.

This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields.

This book presents a multi-disciplinary approach for development of Recommender Systems. It explains different types of pertinent algorithms with their comparative analysis, and their role for different applications including case studies. It explains Big Data behind Recommender System, making good decision support systems, etc.