Marketing

Learn to Escape, Avoid or Sidestep Your Descent into the QuicksandStuck Entrepreneurs provides inventive strategies for the quicksand-mired businessperson who asks, what am I doing wrong? or how can I break this inertia and move my business forward?The author delivers advice that is steeped in real-world experience gleaned from his own variety of business ventures and consulting practice, and packed with his entertaining business stories. Some are happy, others are, well, disturbing.This book casts a wide target readership net; from wanna-be and early-stage entrepreneurs seeking a foothold for their ventures, to established businesses floundering in the paralysis of quicksand.Further, in this post-pandemic economic environment, many entrepreneurs, managers and professionals are laboring to re-birth their businesses. This book will provide the counsel and energy to strategize that return journey.Stuck Entrepreneurs is a combination business manual and a workbook. Each chapter includes a challenging, self-directed workbook that encourages the reader to learn through the author's own 'how to' or 'how not to' shared experiences.

YOUR PRACTICE (BUSINESS) IS MORE THAN JUST ANOTHER PROCEDUREIn Treating People Not Patients, Dr. Michael Sonick provides an invaluable look into the principles that have allowed him to create a state-of-the-art patient centric practice. His back and front stage processes are not only applicable to the practice of dentistry, but to any business that serves people. His insights will empower you to grow your practice or business by changing how you view the people you serve and your role as a professional. You will . . .- Discover the role hospitality plays to make people feel better- Understand the power of great service through human connection- Learn how to create a first-class impeccable office environment- Build a servant hearted team that provides a WOW experience- Value mentorship to build excellence into your practice- Establish and exercise integrity in all of your work.Alleviate Fears and Establish Trust to Relate Better with Your Patients and Customers Today!

Dans la continuité de NVivo R1 : Twelve Essential Skills For Qualitative Researchers II, ce livre traite 1. de la classification des dossiers et des cas, 2. de l'analyse des sentiments et 3. des tableaux croisés. Les sources de données sont des études matricielles de cohorte et un projet type de NVivo QSR. En étant exposés aux données réelles du terrain, les lecteurs se familiariseront avec les questions pratiques de la liaison entre la classification par codes dans un contexte spécifique d'études.

All over the world there could be full of negative statistics, warnings, and dire economic projections, with a lot of uncertainty; and the cause of economic slowdown could be very different to anything we've probably seen in the past. The overriding motivator will be fear, not confidence. The basic behavior pattern will be Contraction, rather than Expansion! So the question to ask is: Do you see the recession as a sales problem or a great business opportunity? Sadly, many see it is as a problem, thus missing fabulous opportunities to grow their businesses. An economic slowdown can be a problem for businesses, or, it can be a great opportunity to gain new clients and boost sales-if one can only master the sales methods that work best in such recessionary times.It's important to note that during recessions, even with all the talk going on, people still spend money. Deals are still closed; many businesses thrive, regardless of what's happening on the daily news- banks still process literally millions of money every day. What changes is what people spend their money on, how quickly they make buying decisions, & why they spend that money. The key is to look for opportunities in the new setting, not waste time sulking wishing things would go back to the way they were. Things never go back to the way they were. People still have needs you can fill. They still will spend money. They just want to be more sure about who they give it to. So this can be a great time to hone the team's skills and with the right strategies, and making adjustments, organizations can maintain or even increase business during a recession and, even when it is over, emerge bigger, with more growth potential, much loyal customers, larger earnings, and an organization that is solid, having now a track record to substantiate of having gone through the worst times- and emerging most successfully!The KEY Fact: There will be winners and there will be losers. Where are you going to be? Decide today that this era will be your best season ever… And this book 'SELLING IN A RECESSION' will help you through these challenges that come with selling in a slow or down economy- the biggest mistakes to avoid, and the best practices-step by step, using the unique 7 Step P.R.O.M.I.S.E Methodology to help you survive and thrive into the future by enabling your business successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world¿s leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, includin

The go-to guide on how to build a world-class business by doing the right thing - from one of Britain's most successful ever businessmen.

This book is inspired by the term ¿digiwine,¿ a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ram¿ak¿s book peels back the layers of the alcohol industry¿s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry¿s use of technology. - Nadja Furlan ¿tante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Ce travail vise à identifier les facteurs qui affectent le comportement d'achat des consommateurs envers les plantes vertes de marque locale, en particulier les produits à base de plantes médicinales dans les pays en développement. Il donne un compte rendu détaillé des variables démographiques qui déterminent l'inclination individuelle pour la consommation de produits à base de plantes. Le livre donne également un aperçu des facteurs que les consommateurs prennent en considération avant d'acheter aux praticiens et aux responsables du marketing dans le cadre de l'industrie des plantes médicinales.

ChatGPT FOR STARTUPS is the ultimate guide for startup founders and founding teams who are looking for an advantage to scale their businesses faster and more resourcefully. In today's competitive startup environment and constrained venture capital market, the pressure is on for startups to perform or risk failing. ChatGPT is a new disruptive technology that gives you access to a full range of corporate-sized departments, including finance, product development, operations, sales and marketing and customer service, without any additional expense or increasing your burn rate. This is an opportunity that is too good to miss - ignore it at your own peril or use it to scale your business faster and more efficiently than ever!Amir Hegazi is the Managing Partner at CapitalDemocracy, a professional advisory firm that helps startups raise venture capital. Amir was the Director of Marketplace at Souq.com, MENA's largest e-commerce platform (acquired by Amazon). He is an early pioneer of digital media in the Arab world, having launched the region's largest online TV network at JumpTV. He is also an advisor to ministers and policy-makers. Amir is the author of Amazon bestseller Venture Adventure: Startup Fundraising Advice from Top Global Investors.

Explore the A to Z of modern advertising.Celebrate all this year's creative brilliance in print! This limited edition Graphis Advertising Awards annual honors industry excellence internationally and features this year's Platinum, Gold, and Silver Award-winning talents and their work. Discover a collection of standout creativity and innovation covering print, video and out of house for clients from Activision to Netflix, Heinz to Diageo, and Lenovo to the Beijing Opera.

În¿elege¿i esen¿a mixului de marketing (cunoscut ¿i sub numele de cei 4 P) în doar 50 de minute cu aceast¿ carte practic¿ ¿i concis¿. Mixul de marketing cuprinde instrumentele de care dispun agen¿ii de marketing pentru a dezvolta strategii de marketing eficiente ¿i pentru a-¿i atinge obiectivele pe piäa ¿int¿. Astfel, cu ajutorul celor patru factori cheie - produs, pre¿, loc ¿i promovare - comercian¿ii pot lua decizii mai inteligente pentru a asigura succesul unui anumit bun, serviciu sau marc¿. Aceast¿ carte v¿ ofer¿ o introducere util¿ pentru fiecare component¿ a mixului de marketing ¿i sfaturi clare despre cum s¿ o aplicäi la planificarea strategic¿. De asemenea, include mai multe studii de caz, o discüie despre posibilele capcane ¿i o introducere în modele conexe, cum ar fi cei 7 P ¿i cei 4 C.Despre mixul de marketing : Mixul de marketing reune¿te toate instrumentele de care dispune o companie pentru a-¿i cre¿te vânz¿rile. Cei "4 P" distinctivi permit utilizatorilor s¿ ia decizii în cunötin¿¿ de cauz¿ privind politica de produs, politica de pre¿uri, politica de distribüie ¿i politica de comunicare pentru a atrage consumatorii de pe piäa ¿int¿. Modelul este cuprinz¿tor, dar üor de aplicat ¿i este predat pe scar¿ larg¿ în ¿colile de afaceri, precum ¿i utilizat pe scar¿ larg¿ în practic¿. În aceast¿ carte, ve¿i descoperi cum v¿ poate ajuta mixul de marketing, cum s¿ luäi decizii cheie în fiecare dintre cele patru categorii ¿i cum s¿ utilizäi aceast¿ abordare pentru a v¿ testa strategia de marketing. O explicäie clar¿ a avantajelor ¿i a posibilelor dezavantaje ale metodei, o discüie a mai multor studii de caz ¿i o prezentare a modelelor conexe v¿ ofer¿ instrumentele de care ave¿i nevoie pentru a v¿ adapta abordarea la situäia dumneavoastr¿.

Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely "standing out" from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not "under-promise/over-deliver" • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Compreender o essencial da mistura de marketing (também conhecida como os 4 Ps) em apenas 50 minutos com este livro prático e conciso. O marketing mix compreende os instrumentos à disposição dos comerciantes para desenvolver estratégias de marketing eficientes e alcançar os seus objectivos no mercado-alvo. Os quatro factores-chave do produto, preço, lugar e promoção permitem assim aos marqueteiros tomar decisões mais inteligentes para assegurar o sucesso de um determinado bem, serviço ou marca. Este livro fornecerá uma introdução útil a cada componente do mix de marketing e conselhos simples para a sua aplicação ao planeamento estratégico. Também apresenta múltiplos estudos de caso, uma discussão de potenciais armadilhas, e uma introdução a modelos relacionados, tais como os 7 Ps e os 4 Cs. Sobre a mistura de marketing : O marketing mix reúne todas as ferramentas disponíveis a uma empresa para aumentar as suas vendas. Os seus distintivos "4 Ps" permitem aos utilizadores tomar decisões informadas sobre a política de produtos, política de preços, política de distribuição e política de comunicação, a fim de atrair os consumidores no mercado alvo. O modelo é abrangente mas fácil de implementar, e é amplamente ensinado nas escolas de negócios e amplamente utilizado na vida real. Neste livro, irá descobrir como o marketing mix pode beneficiar, aprender como tomar decisões importantes em cada uma das suas quatro categorias, e descobrir como utilizar esta abordagem para testar a sua estratégia de marketing. Uma explicação clara dos benefícios e potenciais inconvenientes do método, uma discussão de múltiplos estudos de caso e uma introdução a modelos relacionados dar-lhe-ão as ferramentas de que necessita para adaptar a sua abordagem à sua situação.

Do you enjoy watching TikTok videos of what it's like to work in customer service? Well, here is a compilation of stories, which a local Calgarian has encountered. From the #1 New York Bestselling author Adrianna Peters comes a novel filled with funny, true and scandalous stories that took place in customer service. From the theatre to the hospital there's something in here for everyone to relate to or enjoy.

Kind of Person combines time-tested leadership principles, practical strategies, and thought-provoking exercises, offering a new, refreshing paradigm for customer service employees to see their work - through meaningful and purposeful customer service.Perhaps you're a manager, in the service of those in front-line customer service. Or perhaps you are in front-line customer service yourself. In either case, this book is for you! By the end of this book you will have a new understanding of your job, the impact you have each day on the lives of those in your care, and how to curate the experience of service for yourself, your customers, and your colleagues.This book is not a quick-fix self-help book though. You'll get real tips and tricks that you can put into practice. You'll get step-by-step instructions for handling difficult service situations, and examples for you to follow and emulate that will raise your level of service to those around you, not at your expense, but at your pleasure.Kind of Person will help you discover why are you working at your current company, and not somewhere else, and how you can connect and increase the quality of life for the people who you work with. It examines the uncommonly known truth of what people really want out of a job. Then you will examine the most common service attitudes customer service personnel display, and get great tips on how to maintain professionalism even in the most challenging situations.When learning about teaming you will examine the 5 key ingredients of Trust, Dependability, Clarity, Meaning, and Impact. You will identify how you can bring these ingredients into your current team to make them more effective. Creating a great team isn't all you need as a leader, this book also allows you to discover how you can empower your team to create successful customer service moments. It will give you a guide that you can use to coach your team, to help them make the best decisions, and to bring the best out of them, helping them take their customer service to the next level.

Are you looking to establish a marketing and communications department from scratch?Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact.Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. The First Impressions Framework will be guide you on how to draw observations on three key areas in the business prior to joining. The View From The Top Framework will guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. The View From The Bottom Framework guides you to complete your exploration from the bottom of the company and its customers. The View in Numbers Framework shows you how to understand the company's financial structure and marketing budgets. Envisioning Your Department chapter will help you identify challenges on hand and how to match the right marcomms solution to them. The Team That Will Get You There chapter and will guide you on how to build a winning marcomms team. The second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. The timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment.

If you only want one book for SEO guide, this will be your chocie!In this book, I am not gonna repeat SEO = Search Engine Optimization. Let's get straight to the topic!In this book, you'll learn how to get out into the field and start your journey to become an SEO expert in easy steps. With some research and a lot of practice, anyone can learn how to do SEO for their business. Knowing SEO and how to use it properly can make a huge difference in the future of your websites. In this book, topics covered include: the history of search engines, how do nowadays search engines operate, understanding the search engine crawlers, algorithms and page rank, and the html coding skills, copywriting skills to master in order to build the most search engine optimized websites and mobile sites, and rank in the first page of SERP. "ALL SEO SECRETS is the most valuable book on the topic we have EVER purchased."- Catherin M. "My Business is getting better and better as I learn more about it. This is unbelievable. After applying the knowledge in this book my buisness skyrocketed!"- Lindsey E. Ellen "ALL SEO SECRETS saved my business. After readin ALL SEO SECRETS my business grown exponentially! You've saved our business! ALL SEO SECRETS is exactly what our business has been lacking."- Eleonora T. Johnson

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE.Whether you're in sales or an entrepreneur, I've been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them, smash targets and sell more. This is not a book you read once and then forget, it will impact your whole way of selling, allowing you to experience new levels of success, prosperity and wealth. The world has changed, clients need that human touch more than ever and salespeople who understand this and what it takes are going to win.We need more top salespeople, that's how we advance the human race, every idea must first be sold. Let's unleash your inner greatness, develop sales confidence and become a world class salesperson. This book will help you reach the top 1% of salespeople, so what are you waiting for?