Marketing

This book comprehensively reviews agreements between Indigenous peoples and extractive companies. It situates these agreements within the broader framework of domestic and international law and politics, which define and are defined by the relationships between Indigenous peoples, extractive companies, governments, and other actors.

This book deals with the most salient aspects of the global anti-corruption regime. It is written by people who contribute to the structure of the regime, who practice within the regime, and who study the regime.

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

By covering a range of perspectives across economic, social and moral life, the book will shed light on the problems and possible solutions to sustainable development and the triple bottom line of people, planet and profit, under the umbrella of morals and divine law.

The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up.

Are You Ready To EXPLORE InsideThe #1 Magazine of The Year?Live interviews and stories from real people that made a decision to BOSS-UP!

Der Tagungsband ¿Dialogmarketing Perspektiven¿ vereint aktuelle Fachbeiträge und Forschungsergebnisse des 15. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2022 an der Goethe-Universität Frankfurt veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich mit Praktikern vernetzen.

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. The tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively-but many have not. Advolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert John Lincoln helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today.Learn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business.i All information, scenarios, anecdotes and other illustrations in this book are fictitious for educational and instructional purposes.

If you want to scale your business quickly and have fun doing it, don't copy the tired approaches of big companies.Mind Your F**king Business shows that thinking small to grow big works, and it can help you scale your company without the drama. Learn how to make the most of the resources you already have - your people - and invest your time and money where it matters.Find out how to: Turn your existing leaders into A-players and become ten time more productive Ditch pointless meetings and sales commissions - and thrive without them Attract the top talent in your industry by making them an offer they can't refuse Double your turnover every twelve months without throwing money at marketing

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Obwohl Konsumenten ihrem Wunsch nach Luxusmode heute vermehrt mit Se-condhand-Gütern gerecht werden, sei es aus einem Bedürfnis nach Nachhaltigkeit heraus oder aus anderen Gründen, sind bislang wenige Luxusmodemarken mit ei-genen Secondhand-Plattformen in diesem Markt aktiv.Der vorliegende Artikel beschäftigt sich mit der Vorbereitung von zwei Discrete-Choice-Experimenten, die zwischen Luxusmarken der unteren und der oberen Preisklasse unterscheiden. Im Rahmen dieser Vorbereitung sollen Faktoren ermit-telt werden, die die Zahlungsbereitschaft der Konsumenten beeinflussen wie bei-spielsweise Plattformmerkmale oder die Art der Eigentümerschaft. Auf diese Weise können wertvolle Implikationen für Luxusmarken hergeleitet werden, die auch Auf-schlüsse über den finanziellen Spielraum liefern, in dem die Marken operieren kön-nen, wenn sie sich zur Realisierung einer eigenen Secondhand-Plattform entscheiden.

This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term. The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose.

Live, digital und hybrid - Das New Normal steht für die Integration analoger und digitaler Kanäle. Die Beiträge in diesem Konferenzband gehen auf die erfolgreiche Verknüpfung von Medien im Umgang mit den aktuellen Herausforderungen in einem pandemischen Umfeld ein. Vor diesem Hintergrund zeigen Forscher und Branchenexperten Trends und Strategien der Event- und Messewirtschaft im Umfeld der Krise auf, beleuchten hochaktuelle Themen zur Nachhaltigkeit und diskutieren die zukünftigen Entwicklungen der Veranstaltungsbranche in den bevorstehenden Monaten und Jahren. Die Beiträge in diesem Tagungsband bieten vielfältige Handlungsempfehlungen für die Branche und geben Impulse für Forschung und Wissenschaft.

What if you could go live and sell your products in record time? If your doors are open and you are standing behind the counter waiting for a sale, your business is doomed!Do you run a brick-and-mortar or small business and want to sell more of your products? Are you a mega-brand wanting to add an additional revenue stream to your bottom line? Perhaps you are an Etsy vendor who wants to offer your handcrafted items to a wider audience? Regardless of the size of your business and the products you sell, LIVE SELLING SECRETS¿ is for you!Live Selling one-to-many is the fastest way to build trust & authority with your audience and watch your products fly off the shelves!Fact #1: Live Selling via the internet is here to stay! Fact #2: Live Selling is the fastest path to making sales!Fact #3: Not going live will quickly kill your business! This book teaches you how to overcome your fears of going live and making sales. If you've tried Live Selling before and failed, THIS BOOK IS FOR YOU! If you need to sell more of your physical products, no matter what you sell, this book is for you! BOTTOM LINE: With these secrets, you will have the blueprint to potentially 10X your physical product sales online, saving you time and money while building a raving audience of customers!Sunni is passionate about showing business owners the power of implementing Live Selling in their business so they can generate more leads and sales using social media and automation.

Pinterest has proven to be one of the leading and cost-effective digital platforms for entrepreneurs and business owners to market their business on-line.Why pay somebody else your hard-earned money when you can do it yourself?In pinterest marketing: step by step guide for generating more clients and sales author wilhelmlaubach shares sage advice and marketing wisdom about leveraging pinterest for your business success. In the pinterest marketing guide, you'll learn to--Easily create effective pinsCatch the attention of your target marketPut your pins in front of the right audience using "promoted pins"Take advantage of visual search technologyCollaborate with likeminded groupsTrack your progress and adapt your strategyAs a result of this marketing environment, pinterest was created as a social networking platform that allows users to create and share photos and videos by constructing digital pinboards-a collection of so-called pins that are frequently based on a common theme-on a computer or mobile device. Pinterest is a popular social networking site that lets people make and share digital pinboards on a computer or a mobile device. People can add photos and videos to the pinboards and then share them.

Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour":They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour.They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision.They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment.At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business AdministrationPsychologyCommunications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour":Case studiesDescriptions of relevant studiesQR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.

This book on business management combines theoretical knowledge with practical examplesAgility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies.Theoretical knowledge, practically impartedA major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments:Corporate DevelopmentStrategic controllingLegal and Compliancechange managementhuman resourcesCommunications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included.The book deals with these topicsIn their book on business management, the authors deal with the following topics, among others:Fundamentals of corporate managementIntroduction to communication-based management theoryPerspectives of internal communication in the context of agile managementTasks of corporate managementFactors of leadership communication, including normative leadership, strategic controlling and innovation managementOutlook for future developments in internal communication

Passion and enjoying what you do has brought out the best performance in you. Is your team also working with the same mindset? To address these issues of mindset, change and attitude transformation, the unique Born To Win training program was launched 20 years back. A program that focuses on IMPLEMENTATION to get RESULTS, desired by you for your Enterprise. The proven corporate training framework ensures individuals & teams take over Ownership of Sales Targets and Results for Enterprises. The Adult Learning format of sharing experiences makes the program fun learning, creating an exciting environment for implementation. "Anand Chhabra shares his own experiences helping individuals and teams to realise their potential. He lives by his teachings shared through the 'Born To Win' program. I am happy to see him scripting some wisdom bytes from his vast experience in this book, which surely will be extremely valuable for generations to come. I regard Anand as a Mentor, Guide, Friend, and Curious Learner, who always wears a smile on his face and carries happiness in his heart. I have personally experienced his training program, and from Day 1 got hooked. Learning like 'Be Time-Wasting Conscious' and 'Be Non-Value Judgemental' have become part of my life. These have helped me shape my life's direction and accelerated the progress of my mission in life, aggregated in my organisation's offerings successfully." - HITESH CHANDEL, FOUNDER & CHIEF MENTOR Defined Values Consultants & Project YugParivartan