Marketing

An easy to read training guide to becoming a successful sales person

This comprehensive handbook provides a prestige reference volume for researchers interested in accounting and business ethics.

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.

And Now We Rebuild-an action-packed book about a family that flees to high ground from a tsunami headed their way. The family meets new acquaintances, working together to rebuild a whole new community and lifestyle.They live on Prince of Wales Island, the third largest island in the United States, located in Southeast Alaska. Although the book is fictional, it is meant to be more than a fun entertaining novel.Almost everything is lost in the disaster throughout the islands of Southeast Alaska because most critical businesses are just above sea level. This includes the fishing industry, hospitals, airports, fuel docks, barge lines, schools, logging, mining, and many beachfront homes!Learn unique ways people build, hunt, scavenge supplies, raise food, find fuel, and more to survive. The government wants them to relocate, but most want to keep their land and rebuild. Christians are unwanted and go into semihiding for security reasons.A must-read!

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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You're ready to learn how to connect and convert your ideal clients more consistently and in less time using proven marketing strategies.However, you have no idea where to start. You've been following the gurus and watching the free trainings, but the strategies are piece-meal and confusing. You want an actionable game plan that you can execute confidently. You want a plan that clearly answers questions like: How do you talk about your expertise in a way that connects with your ideal clients? How do you create content without getting caught in the hamster wheel? What do you do with the testimonials you capture?What tools do you need to launch? By the end of this book, you'll have the answers to these questions and so much more. You'll feel ready to position your expertise, build an authentic personal brand, and plan a profitable launch in 90 days.Brianca Johnson Kirkman has spent the last decade working in marketing for nonprofits, political campaigns, and small businesses. She is on a mission to serve 1,000,000 with easy-to-implement, no-fluff marketing strategies, so they can build profitable businesses, create generational wealth and live more harmoniously through coaching, consulting, and community services. Brianca lives in Atlanta, Georgia, with her husband, son, and dog. To learn more about Brianca, visit www.briancajohnson.com

Getting good media coverage for your business isn't cheap...The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USDThe average cost of hiring a PR agency: approx. £3,000 / $3790 USD per monthHiring an in-house PR manager - £2,500+ / $3,158 USD per monthDoesn't it make more sense to do it yourself? If so, then this book is for you.Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. It's your PR kit in a book.With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru.You can learn in your own time - at your own pace - whilst still running your business.This book teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in.There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured.So no more: - trying and failing to interest journalists in your business' stories- wasted hours spent Googling how to write a press release- seeing your competitors get coverage you deserve- guessworkInstead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity.This book is perfect for you if you're a: Start-upAuthorSmall business ownerConsultantEntrepreneurFreelancerAnd the transferable skills in this book apply to ANY industry.Why I created this book...I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made.

Need to take a product launch from zero to sixty in no time flat? Written by one of the industry's leading product marketers-for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you're a seasoned pro.Say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.Learn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.No matter what stage you're in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.

"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; CA: customer addressability-the measure of your company's ability to address the market, no matter its size. The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities"--

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.