Marketing

Practical, real-world sales advice you can apply immediately to improve your numbersIn Coffee's For Closers: The Best Real Life Sales Book You'll Ever Read, veteran sales leader and coach Tony Morris delivers a can't-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories - rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.In the book, you'll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You'll also find:* Expert tips on gaining commitment and closing, as well as advice on how to handle prospects' objections and stalling tactics* Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely* Strategies for handling rejection - a frequently encountered experience for every salespersonA practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee's For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.

E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

در تهیه کتاب حاضر، بر اساسِ مفاهیم و سرفصل]های کُتُبِ مرجعِ مدیریت، مدیریت استراتژیک و به]خصوص مدیریت بازاریابی، داده]ها در مدل]های این علوم جای]گذاری شده]اند تا خروجی تحلیلی به]دست آید. در واقع حکومت به]عنوانِ کالایی خدماتی که با شیوه]های بازاریابی به مردم عرضه می]شود در نظر گرفته شده و نظام]های سیاسیِ پیش و پس از انقلاب و نحوۀ فروشِ خودِ ایدۀ انقلابِ ۵۷ بررسی شده]اند. بخشی از فصول شرایط نظام پهلوی، مخالفانِ غیرمُعَممِ پهلوی و سازمان روحانیت را پیش از انقلاب مورد توجه قرار می]دهند. بخشی نیز استراتژی]ها و تکنیک]هایِ مدیریت و بازاریابیِ جمهوری اسلامی را به]عنوان یک کالای حکومتی بررسی می]نمایند. درعین]حال در فصول مختلف به موضوعاتی مانند انقلاب مشروطه، ماموریت در حکومت]های پیش و پس از انقلاب، مرجعیتِ از دست رفته روحانیت، اعتراضات مردمی، چرخه عمر و ماهیتِ قانون اساسی جمهوری اسلامی پرداخته شده است.

Your association's members are real people - show them you are too. If your association is struggling with a lack of engagement - members multitasking during virtual meetings, passing up on volunteer opportunities, or not renewing - you're not alone. In a rapidly changing workplace landscape, many professional and trade organizations are seeking ways to stay relevant and keep their members actively involved. The good news is that engaging members does not have to be complicated, costly, or challenging. In Elevating Engagement, speaker and author Amanda Lea Kaiser invites you to become your association's Chief Experience Officer (CEO). You can take on this position immediately, whether you are already a CEO (Chief Executive Officer) of your organization, association staff, or someone who serves in a volunteer capacity. All you first need to do is put on your members' shoes and slip on their glasses, so that you can experience their journey with your association as they do. Not sure you're ready for this new role? Kaiser provides real-life case studies, tools, and exercises to help you transform your association's engagement in a way that is more personalized, responsive, and supportive. In a world governed by algorithms, your members need to feel seen, heard, and valued. They need the things they can't get from another digital platform, technology, or automated system. They need you!

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.

Develop the mental agility and razor-sharp decision making of today's most successful salespeopleThe world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile¿choosing a path based on the buying situations they face and continually re-assessing those choices.In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to:Shift to a buyer-focus perspective and assess customer situations from multiple perspectivesMake sense of buyers' situations by considering and weighing all available data and your own insightsChoose a sales approach that aligns with the customer situation with your prioritized sales objectiveExecute a variety of sales tactics that will move the sales opportunity forwardMake in-the-moment adjustments as the buyer's situation evolvesWith The Sales Agility Code, you have everything you need to understand the buyer, the buying situation, and the buyer's needs so you can consciously choose the best approach for each stage in each deal¿which will invariably result in more sales.