Marketing

This book presents a multi-disciplinary approach for development of Recommender Systems. It explains different types of pertinent algorithms with their comparative analysis, and their role for different applications including case studies. It explains Big Data behind Recommender System, making good decision support systems, etc.

The monograph aims to comprehensively describe Artificial Intelligence technology in three aspects: organizational, psychological, and technological in the context of increasingly bold use of this technology in management.

This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corporate law, competition law and corporate governance.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. With empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline hospitality workers-such as low wages, job insecurity, and limited union representation.

This book provides a critical overview of the key aspects pertaining to Shariah governance within Islamic financial institutions and presents a detailed analysis of its conceptual background.

This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation.

This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

This edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions.

This comprehensive edited volume explores the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development. It brings together insights from leading scholars and practitioners, offering a multifaceted examination of fintech innovations and financial inclusion globally.

This book covers a key topic for companies and management practice - that of how to create and foster a committed workforce in a post-pandemic era that has seen a radical change in working environments, approaches and employee understanding of her/his career and work-life balance.

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Organizing Sustainable Development offers a systematic and comprehensive theoretical analysis of sustainable development supplemented with practical examples, which will allow obtaining comprehensive knowledge about the meaning and its multi-context application in practice.

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business.

"In Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise, veteran digital transformation consultant, Sara Teitelman, MPH, shares her proven process for improving the state of an organization's enterprise technology in ways that boost employee happiness and productivity. Grounded in best practices from human-centered design, knowledge management, and change management, these methods will help organizations of all sizes assess the performance of their digital tools and develop a phased plan of action for decluttering their digital landscape and realizing the full value of their IT investments. Importantly, it is these same actions that will position organizations to make best use of the growing collection of highly sophisticated, AI-driven capabilities that will soon be part of every workplace"--

Praise for THE GO-TO-MARKET CHEAT CODE "The Go-to-Market Cheat Code is exactly that-a secret weapon for B2B business success. Gray and Wagner share their hard-won wisdom and well-researched case studies to give you a leg up. In this new era of AI and Ecosystem-Led Growth, this is essential reading for every leader looking to scale and thrive." -BOB MOORE, Co-Founder and CEO of Crossbeam; nationally bestselling author of Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships "As Co-Founder of Stage 2 Capital, I have seen the transformative power of strategic B2B partnerships firsthand. Justin Gray and Josh Wagner's book, The Go-to-Market Cheat Code, is a masterful guide that distills decades of experience and insights into a compelling narrative. This book is a must-read for anyone serious about leveraging the power of collaboration to drive growth and innovation." -MARK ROBERGE, Co-Founder at Stage 2 Capital; Senior Lecturer at the Harvard Business School; founding CRO at HubSpot "Partnerships are one of the most sorely misunderstood-and underutilized-areas in B2B business today. As a result, organizations leave great amounts of revenue and opportunity on the table. In this book, Justin Gray and Josh Wagner demystify what it means to engage with strategic partners and all the benefits such an approach can unlock. If you want to reach today's sophisticated buyers, The Go-to-Market Cheat Code is your blueprint for success." -JAY MCBAIN, Chief Analyst, Canalys