Marketing

What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions.

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.

This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. It will interest students and scholars of environmental economics and inspire practitioners in sustainable supply chain management and social accounting.

Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices

Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales.