Marketing

This book unravels the complexities of carbon control practices, offering insights into financial, operational, and sustainable dimensions. Bridging the gaps in fragmented academic research, it offers an innovative interpretative key to the phenomenon of decarbonization in the hydrogen economy.

Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.

This book draws on public relations and development communication insights to build a new community engagement model for public sector organizations who wish to engage with rural communities in developing countries. This thought-provoking book will be of interest to scholars and practitioners of strategic communication and public relations.

Disabled people constitute the world's largest minority, yet remain conspicuously under-represented in best practices and current theories of organizing. This book offers a global map, and manifesto, by showcasing how people with disabilities entrepreneur.

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.

This book explores PR's historical connection to government communication. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.

Praise for CUSTOMER 360 "Customer 360 stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock value for the enterprise." --JEREMY HLAVACEK, CCO, Experian Marketing Services "This book describes in detail the Data + AI + Trust formula and shares the secrets of how organizations succeed when putting AI into action using the formula. Get ready to be inspired and better prepared to embark on a Customer 360 journey in your own organization." --JOYCE KAY AVILA, author, Snowflake: The Definitive Guide and Hands-On Salesforce Data Cloud "Customer 360 shows, step-by-step, how to apply modern technology to improve the customer experience and increase business value. It may be a surprise for readers to see that all the pieces are right here, today, to significantly improve business outcomes. Advances in AI make it a must for business people to move their team forward. As the authors say, 'Dream Big, execute within reach and build an adaptive culture.'" --REX BRIGGS, Chief AI Officer, Claritas; author of The AI Conundrum "Customer 360 is an essential read for anyone looking to use AI and data to create exceptional customer experiences and achieve scalable business growth. It provides a compelling and practical exploration of these advancements, demonstrating how businesses can harness these tools to meet and exceed customer expectations."--AMY KITSCHER, Senior Director, Publicis Sapient "Madtech is highly commoditized, but what isn't is your relationship with your customers. To fully understand your customers, you need to combine data transformation tools, a reliable data management platform, and the trust that exists between you and your most valuable assets: the people who buy your products or services. Trust is your competitive edge." --JESS SIMPSON, Vice President, Head of Consulting, Acxiom

Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness.

Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual communication, fashion, consumption, media and journalism, and sustainable development.

Vor dem Hintergrund zunehmender Relevanz von Nachhaltigkeit als shopperseitig wahrgenommenem Qualitätsfaktor im filialisierten, stationären Lebensmitteleinzelhandel in Deutschland erarbeitet die Autorin die begriffliche, konzeptuelle und explorativ-empirische Konkretisierung des Konstrukts Nachhaltigkeitsqualität. Dies geschieht konzeptionell durch Adaption und Erweiterung des GAP-Modells der Dienstleistungsqualität als GAP-Modell der Nachhaltigkeitsqualität und explorativ-empirisch mittels Fokusgruppendiskussionen, Website-Analysen und Experteninterviews. Neben der inhaltlichen Strukturierung durch Dimensionen und Merkmale werden nicht nur Anknüpfungspunkt für die Entwicklung einer zugehörigen Skala, sondern auch konkrete Empfehlungen für Handelsmanager aufgezeigt. Die Arbeit dient damit sowohl der Erschließung eines überaus relevanten und gleichzeitig bisher unzureichend untersuchten Forschungsfelds als auch dem effektiven Management von Nachhaltigkeitsqualität im dt. LEH.

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.