Marketing

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.

The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

In this book, the authors argue that social enterprise is surrounded by great promise, and that this high expectation has contributed to its pitfalls, setting social enterprise out as separate and different from other kinds of business, public service provision, and nonprofit organising for social benefit.

This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

This book investigates corruption and anti-corruption efforts in Africa, emphasising the regional and thematic differences and looking at key patterns and trends. The book will interest politicians, public officials, and organizations, as well as students and researchers of political science, public administration and corruption studies.

This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering fresh perspectives from the Global South. It provides an overview of the key challenges and opportunities associated with responsible business practices in the information age.

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable footing. What does this mean in practice, and how can this be achieved in different regions around the world?

The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

Offering an empirical study together with a comparative analysis of the experiences of practitioners around the world, this book facilitates a greater understanding of corporate insolvency practice, confronting a misunderstanding of, and under-confidence in, corporate insolvency practitioners.

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures.

The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from academia and practitioners from financial services and executive search.

This interdisciplinary book explores how CO2 can become a resource instead of a waste, and as such, be a tool to meet one of the grandest challenges humanity is facing: climate change.

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

Differentiate yourself from the competition by seducing your customersIn a world where there's always a cheaper, faster product or service, how do you stand out against the competition?In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability.Step up and pay attentionEmpower your employeesDesign experience for acquisition and retentionUncover frictionConnect the dots between intention and expectationExpect competitors and the environment to changeJohn utilizes engaging storytelling, real-life examples, and expert interviews to teach you how to create memorable moments that will turn your customer into a raving fan of your brand.Key takeaways include:The importance of avoiding complacency and knowing when to pivotHow to be a friction hunter to continually create a smoother experience for employees and customersTraits you need to look for when hiring team membersHow to scale your team without losing passion for the customerEnsuring your team focuses on not just customer acquisition but also long-term retention and growthHow to ensure you stay aligned with your customer's needsHow Gen AI and technology will impact Customer and Employee experience and what you and your team can do to stay current and relevant

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Discover the world of dropshipping with Shopify through our comprehensive guide! Whether you're a complete beginner or looking to improve your existing store, this book is your ticket to success in e-commerce. Our guide "From Zero to Hero of Dropshipping with Shopify: Everything You Need to Know to Succeed" provides you with a detailed and easy-to-understand approach to dropshipping. We cover everything, from setting up your Shopify store, choosing a profitable niche, finding reliable suppliers, adding products, configuring payment and shipping settings, to customizing your store to stand out from the competition. But we don't stop there. We also guide you through the more advanced aspects of managing a Shopify store, including optimizing for SEO, setting up Google Analytics and Facebook Pixel, creating an effective marketing strategy, using email marketing and social media, working with influencers, providing excellent customer service, handling returns and refunds, and much more. Finally, we show you how to analyze and optimize your store's performance, manage its growth, overcome the challenges of running a Shopify store, and stay up-to-date with the latest dropshipping trends. With this book, you'll have all the tools you need to create a thriving and profitable Shopify store. Don't miss this opportunity to turn your e-commerce dream into reality. Start your journey to dropshipping success today! Table of Contents: Chapter 1: Introduction to DropshippingChapter 2: Understanding ShopifyChapter 3: How to Create a Shopify StoreChapter 4: Choosing a Niche for Your Shopify StoreChapter 5: How to Find Dropshipping SuppliersChapter 6: How to Add Products to Your Shopify StoreChapter 7: How to Set Up Payment and Shipping Settings on ShopifyChapter 8: How to Choose and Customize a Theme for Your Shopify StoreChapter 9: How to Optimize Your Shopify Store for SEOChapter 10: How to Set Up Google Analytics and Meta Pixel for Your Shopify StoreChapter 11: How to Create a Marketing Strategy for Your Shopify StoreChapter 12: How to Use Email Marketing and Social Media Marketing for Your Shopify StoreChapter 13: How to Use Influencer Marketing and Paid Advertising for Your Shopify StoreChapter 14: Providing Excellent Customer Service in Your Shopify StoreChapter 15: How to Manage Returns, Refunds, and Customer Reviews in Your Shopify StoreChapter 16: How to Increase the Average Order Value and Conversion Rate in Your Shopify StoreChapter 17: How to Use Remarketing to Increase Sales in Your Shopify StoreChapter 18: Analyzing and Optimizing Your Shopify Store's PerformanceChapter 19: Managing Growth and Challenges in Running a Shopify StoreChapter 20: How to Stay Updated with Dropshipping TrendsChapter 21: Conclusion; How to Succeed with a Dropshipping Shopify Store

Unlock the potential of Pinterest - not just as a haven of inspiration but as a game-changing platform for genuine profit. "Pin to Profit" is your no-nonsense guide to leveraging Pinterest's power for tangible results. Dive into actionable strategies, real-world case studies, and straightforward insights that can transform your brand's presence. It's not about fleeting tactics; it's about crafting a lasting legacy. Equip yourself with this essential guide, and watch your visions turn to profit. Don't just pin; profit.

Are you ready to unlock the secret to unprecedented sales growth and cultivate a customer base that's not just loyal but wildly profitable? Dive into the pages of "10x SALE AND CUSTOMER FOR LIFE: How to Boost Sales and Cultivate Loyal Customers for Life" and prepare to revolutionize your business!In this profit-driven masterpiece, you'll discover the winning strategies that have transformed countless businesses into cash-generating machines. From cutting-edge sales techniques to time-tested customer retention methods, every page is brimming with actionable insights designed to boost your revenue.Explore the power of profitable keywords and the art of customer persuasion that will skyrocket your online and offline sales. George Stallworth, the author, is your mentor, guiding you through the intricacies of achieving a 10x sales increase. The result? A business that not only survives but thrives in the fiercely competitive market.If you're a small business owner, digital entrepreneur, or part of a corporate conglomerate, this book is your golden ticket to exponential success. Get ready to witness remarkable results as you implement these profit-driven strategies. Don't just dream about a prosperous business; make it a reality with "10x SALE AND CUSTOMER FOR LIFE." Your journey towards profitability begins now