Marketing

Ergün Kalayci öffnet in diesem Buch ein Fenster zum Hochzeitsmarketing in türkischen Eventhallen Deutschlands. Er navigiert durch die komplexen Gewässer des Dienstleistungs-, Ethno- und Eventmarketings, um eine Marketingstrategie zu zeichnen, die darauf abzielt, Kundenzufriedenheit und wirtschaftliche Rentabilität zu erhöhen. Durch einen sorgfältig konzipierten gemischtmethodischen Ansatz untersucht der Autor die unterschiedlichen Marktsegmente für türkische Eventhallen und segmentiert Kundenpräferenzen in klare Kategorien. Diese Erkenntnisse dienen als Schlüssel zum Verständnis der Beziehungen zwischen Kundenanforderungen, Eventgestaltung und Kundenzufriedenheit, und bieten konkrete Ansatzpunkte zur Verbesserung des Eventerlebnisses. Die Analyse betont die Bedeutung der Diversifikation von Geschäftskonzepten, besonders im Kontext der Coronakrise. Sie bietet nicht nur innovative Einblicke in die Felder des Ethnomarketings und Hochzeitsmarketings, sondern liefert auch praktische Anleitungen zur Verbesserung der Marketingstrategien für türkische Eventhallen in Deutschland und stellt somit eine wertvolle Ressource für die akademische Forschung sowie für die praktische Umsetzung im Bereich des Eventhallenmanagements dar.

"Google Bard for Business: The Ultimate Guide to Unleashing AI-Powered Productivity, Innovation, and Success," is a comprehensive guide that aims to equip business leaders, entrepreneurs, and anyone interested in using Google Bard with the knowledge and strategies to harness its power effectively. The book consists of four parts: Introduction to Google Bard, Using Google Bard for Specific Business Functions, Advanced Applications of Google Bard, and The Future of Google Bard and AI in Business. The book covers various topics, including content creation and marketing, customer service and support, sales and lead generation, product development and innovation, building chatbots and virtual assistants, data analysis and decision-making, ethics of using AI in business, and more. The book concludes with a bonus section on Business Prompt and Understanding LLM & NLP. The book serves as an essential resource for anyone looking to improve their productivity, innovation, and success through the use of Google Bard.

Retail assistants help us all the time. Find out what else they do.

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You'll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You'll also discover what it means to employ "technology for humanity" and to combine marketing and finance into an integrated, cooperative unit.

In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment. Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture.

The business market of today is fiercely competitive. There are always more companies joining the fray: over the last 10 years, over 750,000 new startups have emerged in North America alone. Unfortunately, more than 60% of the new.

Is it possible to take an agency from idea to start-up to scale and have it turn over $10K within the first month?It's not only possible, but now it is your turn to follow in the footsteps of hundreds of other successful agency owners who have used the 0 - 10K SCALE Playbook to skyrocket their businesses to massive success.This book will give you the exact blueprint you need to build a powerhouse agency.No fluff. No BS. Just simple, actionable steps that will have you seeing exceptional results within days.Ready?Simplify.Scale.

Welcome to Product Marketing: Effective Go-To-Market StrategyThe best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.This Book will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.So Let's Do This! Sharpen your product strategy skills. See you on the inside!

In today's educational landscape, it is crucial for students to have an understanding of special education. This subchapter aims to provide students with an overview of special education, its purpose, and the innovative approaches used in educational research to support students with diverse learning needs.Special education is a specialized program designed to support students with disabilities or exceptionalities in their learning journey. It recognizes that each student is unique and requires individualized support to reach their full potential. The purpose of special education is to ensure that all students, regardless of their abilities or disabilities, have access to quality education and equal opportunities for success.One of the key principles of special education is inclusion, which emphasizes the importance of integrating students with disabilities into regular classrooms alongside their peers. This approach promotes social interaction, fosters empathy, and provides students with a sense of belonging. Inclusive classrooms also benefit typically developing students by fostering a diverse and inclusive learning environment.Innovative approaches in special education research have led to significant advancements in how students with diverse learning needs are supported. Research has shown that personalized learning plans, assistive technology, and differentiated instruction can greatly enhance the learning experience for these students. Personalized learning plans involve tailoring teaching strategies and materials to meet the specific needs of each student. Assistive technology, such as speech-to-text software or adaptive learning tools, helps students overcome barriers and actively engage in the learning process. Differentiated instruction involves adapting teaching methods to accommodate the diverse learning styles, abilities, and interests of students.Moreover, educational research in special education has also highlighted the importance of collaboration among educators, parents, and other professionals involved in a student's education. Effective collaboration ensures that everyone is working towards a common goal and provides a holistic support system for students with diverse needs.By understanding special education, students can cultivate empathy and develop a greater appreciation for diversity. They can also gain insights into the various strategies and approaches used to support individuals with disabilities. This knowledge can be valuable not only to future educators but also to students who may interact with individuals with disabilities in their personal or professional lives.

In today's digital age, the world of advertising has undergone a significant transformation. Traditional methods of reaching consumers through TV commercials and print ads are losing their effectiveness as people become increasingly adept at tuning them out. This is where influencer marketing comes into play. In this subchapter, we will delve into what influencer marketing is and how it has become a powerful tool in the advertising industry.Influencer marketing can be defined as a strategic collaboration between brands and influential individuals who have a substantial online following. These influencers, who could be bloggers, social media personalities, or even celebrities, have built a loyal and engaged audience who look to them for recommendations and advice. Leveraging their credibility and trust, brands partner with influencers to promote their products or services.The rise of social media platforms like Instagram, YouTube, and TikTok has significantly contributed to the popularity of influencer marketing. These platforms have allowed influencers to connect with their audiences on a personal level, creating a sense of authenticity that traditional advertising struggles to achieve. Influencers are seen as relatable figures, and their endorsements feel more like recommendations from a friend rather than a sales pitch.One of the key advantages of influencer marketing is its ability to reach niche audiences. With the vast array of influencers catering to various interests and demographics, brands can find the perfect match for their target audience. Whether it's a fitness guru promoting workout gear or a beauty blogger reviewing skincare products, influencers have the power to influence purchasing decisions within their specific niche.Influencer marketing also offers a high return on investment for brands. Studies have shown that the average ROI for influencer marketing campaigns is $5.20 for every $1 spent. This is partly because consumers tend to trust recommendations from influencers more than traditional ads. By associating their brand with a trusted influencer, companies can gain access to a highly engaged and receptive audience.However, it's important to note that influencer marketing is not without its challenges. As the industry has grown, so have concerns about transparency and authenticity. Some influencers may engage in unethical practices, such as buying fake followers or promoting products they don't genuinely believe in. It is crucial for brands to carefully vet influencers and establish clear guidelines to ensure the integrity of their campaigns.

What is Programmatic Advertising?¿In today's fast-paced and ever-evolving world of advertising, programmatic advertising has become a buzzword that is frequently tossed around. But what exactly does it mean? In this subchapter, we will demystify programmatic advertising and explore its immense potential in revolutionizing the advertising industry.Programmatic advertising refers to the use of automated technology and algorithms to buy and sell advertising space in real-time. Unlike traditional advertising, which involves manual negotiations and buying, programmatic advertising allows for a more efficient and data-driven approach to reaching audiences.At its core, programmatic advertising relies on data and technology to streamline the ad-buying process. It enables advertisers to target specific audiences based on various parameters such as demographics, interests, and online behavior. By leveraging vast amounts of data, programmatic advertising ensures that the right message is delivered to the right person at the right time, maximizing the chances of conversion and engagement.One of the key advantages of programmatic advertising is its ability to optimize campaigns in real-time. Through automated algorithms, advertisers can continuously monitor and adjust their campaigns based on performance indicators such as click-through rates and conversions. This data-driven approach allows for better decision-making and ultimately leads to improved campaign outcomes.Furthermore, programmatic advertising offers unprecedented transparency and control to both advertisers and publishers. Advertisers have access to detailed insights into the performance of their campaigns, allowing them to make data-backed decisions. Publishers, on the other hand, can efficiently manage their ad inventory and ensure that their content is monetized effectively.The rise of programmatic advertising has also brought forth new ad formats and channels. From display and video ads to mobile and connected TV, programmatic advertising has expanded beyond traditional mediums, enabling advertisers to reach their audiences wherever they are.However, programmatic advertising is not without its challenges. Ad fraud, brand safety, and privacy concerns are among the issues that need to be addressed in the programmatic ecosystem. It requires ongoing vigilance and collaboration between industry stakeholders to ensure a safe and ethical advertising environment.

In today's fast-paced and interconnected world, the landscape of advertising has undergone a remarkable transformation. The digital age has completely revolutionized how businesses reach and engage with their target audience. This subchapter aims to shed light on the evolution of advertising in the digital age, exploring the significant changes and advancements that have shaped the advertising industry.Gone are the days when traditional advertising channels, such as print, television, and radio, dominated the marketing space. With the advent of the internet and the proliferation of digital devices, advertisers have had to adapt and embrace new techniques to stay relevant in an increasingly competitive market.One of the key aspects of the digital age is the ability to gather vast amounts of data on consumer behavior and preferences. This data-driven approach has allowed advertisers to tailor their campaigns to specific demographics, ensuring that their message reaches the right people at the right time. The availability of user data has also paved the way for targeted advertising, where ads are personalized based on an individual's browsing history, interests, and online activities.Furthermore, the rise of social media platforms has played a pivotal role in the evolution of advertising. Platforms like Facebook, Instagram, and Twitter have provided advertisers with unprecedented access to a global audience. The ability to create engaging content, run targeted campaigns, and interact directly with consumers has become a cornerstone of modern advertising.The digital age has also witnessed the emergence of various innovative advertising formats. Native advertising, for example, seamlessly integrates promotional content into the user's online experience, making it less intrusive and more engaging. Influencer marketing has also gained traction, with brands collaborating with influential individuals to promote their products or services to their followers.Moreover, the digital age has brought about a shift in consumer behavior. With the rise of e-commerce, consumers now have the ability to make purchases with just a few clicks, eliminating the need for physical stores. This change has influenced advertisers to focus on creating compelling online experiences that drive conversions and build brand loyalty.

Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, key factors, strategies and how to measure it. So, use this guide to build your own brand equity and increase your brand value.

Turn Data into Growth-Driving Insights for Sales Operations Leaders Do you struggle to derive strategic meaning from endless data? Are your teams stuck reacting instead of planning ahead?Most organizations overload on metrics yet starve for insights. But for sales leaders who can transform statistics into stories that speak to decision makers, data becomes an instrument for influence, not just reporting. In "Data Driven Sales Ops", you'll discover:How to spot crucial performance gaps, risks and opportunities in data trends over timeWays to quantify marketing tactics and selling behaviors driving revenue outcomesMethods to predict sales results incorporating risk scenarios based on historical patternsApproaches for analyzing customer segments, product portfolios and process stages needing optimizationTools to benchmark competitor positioning and growth to inform your strategyBest practices for data-driven storytelling across visual, narrative and humanizing elementsApplications to drive adoption and alignment around analytics-based decisions Through frameworks and examples from sales operations, you'll learn to craft compelling data stories that inspire belief, align teams and spark positive change.If you're ready to increase enterprise data fluency for sustainable growth, this book is for you.

"E-commerce" by Sanjivan Saini provides a comprehensive overview of the world of electronic commerce, covering a wide range of topics that are essential for understanding and succeeding in the rapidly evolving digital business landscape. The book is divided into several units, each focusing on different aspects of e-commerce.Here's a brief overview of the included units:1. Introduction to E-commerce:¿ This unit introduces readers to the fundamental concepts of e-commerce, including its definition, history, benefits, and various types of e-commerce models (B2B, B2C, C2C, etc.). It lays the groundwork for understanding the subsequent units.2. Global Activities:¿ This unit delves into the global nature of e-commerce. It explores how e-commerce transcends geographical boundaries, enabling businesses to engage in international trade, cross-border transactions, and global market expansion. It covers topics such as global logistics, supply chain management, and global operating strategies.3. Export Management:¿ This unit focuses on the process of exporting products and services to international markets. It covers export management strategies, documentation, international trade regulations, customs procedures, and the role of export intermediaries.4. Selection:¿ In this unit, the book likely discusses various factors involved in the selection process, such as choosing the right e-commerce platform, technology considerations, payment gateways, security measures, and user experience design.5. Maintenance:¿ This unit probably covers the maintenance of ecommerce operations. It might include topics such as managing and updating online storefronts, ensuring data security, handling customer support and inquiries, and adapting to changing technological and market trends. The book "E-commerce" by Sanjivan Saini seems to provide a comprehensive exploration of e-commerce, ranging from its foundational concepts to its global impact, export management intricacies, selection of technology and platforms, and the ongoing maintenance required for success in the digital business realm. Readers can expect to gain insights into the complex and dynamic world of electronic commerce and its role in shaping modern business practices.

Sales ops best practices are the key to leading your company in the right direction. If your sales team is fully equipped with the tools and knowledge needed to succeed, they'll have more time to focus on closing deals, rather than trying to figure out how those tools work. Create consistency across the organization by implementing uniform processes, a solid organizational structure, and optimized tools across all departments. Create consistency across the organization. A solid sales operations platform ensures that your employees are on the same page. If your sales team is fully equipped with the tools and knowledge needed to succeed, they'll have more time to focus on closing deals, rather than trying to figure out how those tools work.In "Sales Ops Best Practices: 28 Tips to Help You Optimize for Success ", we'll discuss how you can build a solid sales operations platform. You'll learn:The importance of a formal missionHow to scale your sales opsHow and whom to collaborate withThe most effective ways to use dashboardsHow to find and nurture talentAnd much much more!

The book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book provides the latest information on customer behavior and preferred digital experiences. It covers topics ranging from lead nurturing and visual marketing to advice on creating exceptional content through tool-building. With traditional marketing methods becoming less effective, the text emphasizes the importance of embracing inbound marketing, as practices like cold calling and email blasts are increasingly turning consumers off. The authors highlight the shift in consumer behavior, with more people conducting online research to choose products and companies that meet their needs. The book explains how marketers can capitalize on these opportunities, focusing on turning strangers into website visitors, converting visitors into leads, and nurturing leads into delighted customers. It delves into topics such as inbound marketing strategy, reputation management, and progress tracking, offering essential tools and resources for building an effective marketing strategy. Overall, the book outlines a comprehensive approach to attract, engage, and delight customers online, adapting to changes in consumer behavior.

Innovation and Industry: India's Success Stories narrate a compelling tale of a nation that has embraced ingenuity, entrepreneurship, and forward-thinking strategies to make significant strides in diverse sectors. From technology to manufacturing, healthcare to renewable energy, India's success stories in innovation and industry exemplify its transformation into a global powerhouse.In the technology sector, India has emerged as a hub for cutting-edge solutions, with numerous startups making waves globally. From software development to artificial intelligence and fintech, Indian entrepreneurs have demonstrated a remarkable ability to innovate and disrupt traditional paradigms. These success stories reflect the prowess of Indian minds in creating solutions that address not only local challenges but also resonate on the international stage.The manufacturing sector has witnessed a renaissance marked by innovation and efficiency. Indian industries have embraced advancements in automation, sustainable practices, and precision engineering, propelling the nation into the forefront of global manufacturing. Success stories abound, showcasing how Indian companies have adopted innovative approaches to enhance productivity and compete on a global scale.India's healthcare sector, too, has seen groundbreaking innovations. From affordable medical devices to telemedicine solutions, Indian companies are at the forefront of delivering accessible and quality healthcare services. These success stories underscore the nation's commitment to addressing healthcare challenges with innovative, scalable solutions.In the realm of renewable energy, India has set ambitious targets and achieved remarkable success. The country's commitment to sustainable development has led to significant advancements in solar and wind energy. India's success stories in this sector highlight not only technological innovation but also a dedication to building a greener future.The success stories in innovation and industry also spotlight collaborative efforts between the government, private sector, and academia. Initiatives such as "Make in India" and various startup incubators demonstrate a concerted effort to foster an ecosystem that encourages creativity, risk-taking, and entrepreneurial spirit.These success stories collectively weave a narrative of a nation on the rise, embracing innovation as a driving force for economic growth and societal development. India's journey in innovation and industry serves as an inspiration for other nations, showcasing the transformative power of a strategic focus on research, development, and the application of cutting-edge technologies to address the challenges of the 21st century.

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most companies fell far short of their earnings potential. In terms of volume, they are no longer growing at a sufficient rate or are even risking their continued existence.The author explains the new rules for success in the logistics industry using examples and shows step by step which trends the future will bring and which strategies must be used to meet these demands today. The book also makes clear how logistics companies can establish a lasting high-performance culture in their sales department and how they can succeed in winning over sales staff and retaining them in the long term.

Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich als Lüge entpuppt haben: von Walter Ulbrichts ¿Niemand hat die Absicht, eine Mauer zu errichten¿ über Hitlers Tagebücher bis hin zu den Massenvernichtungswaffen im Irak. Die erfolgreichen Kampagnen der Brexiteers und von Donald Trump 2016 haben diesem Thema zu neuer und bislang ungeahnter Aufmerksamkeit verholfen. Während die Themen Desinformation und postfaktische Gesellschaft die Journalismus-, politische Kommunikations- und Medienethikforschung aktuell zu dominieren scheinen, ist das Schweigen der deutschsprachigen und internationalen PR- und Organisationskommunikationsforschung auffällig. Dies ist umso bemerkenswerter, weil die PR-Wissenschaft in der Vergangenheit immer wieder versucht hat, ihren Gegenstand zu schärfen, indem sie sich am Begriff der Propaganda abgearbeitet hat. Daraus müsste eigentlich eine Affinität für das Thema Desinformation resultieren. Aber genau das Gegenteil ist offensichtlich der Fall: Hat sich die PR-Wissenschaft gerade deshalb nicht mit Desinformation beschäftigt, weil sie sich so dezidiert von Propaganda und darin eingeschlossenen desinformierenden und manipulativen Techniken abgrenzen will? Was sind die Gründe hierfür? Glauben wir, bereits alles zum Thema gesagt zu haben? Liegt dies daran, dass sich die PR- und Organisationskommunikationsforschung seit jeher vor allem für Unternehmen und weniger für politische und Non-Profit-Organisationen interessiert? Oder fühlen wir uns hier schlicht und ergreifend nicht zuständig? Es scheint offenkundig höchste Zeit zu sein, sich wieder eingehend mit Fragen der Desinformation aus der Perspektive der strategischen Kommunikationsforschung zu befassen. Die Beiträge des Tagungsbandes fokussieren hierzu auf neue theoretische Perspektiven, normative Bewertungen und empirische Befunde.

Behind the Sales delves deep into the intricate world of sales, revealing the people, motivations, and strategies that drive success. Explore the detailed preparations, digital systems, and routes taken by seasoned sales professionals. This book goes beyond just the mechanics, touching upon the personal motivations that fuel achievement. From team dynamics to tactical approaches, it offers a comprehensive guide designed to help you hit and surpass your targets. Discover the unseen facets of sales and unlock the secrets to success.

Promotional strategies play a pivotal role in brand building, serving as the cornerstone for businesses seeking to establish a robust and recognizable presence in the market. Successful brand building goes beyond merely advertising products or services; it involves creating a unique identity that resonates with the target audience. In this dynamic business landscape, where competition is fierce and consumer preferences rapidly evolve, implementing effective promotional strategies is crucial for sustained growth and market relevance.One of the fundamental components of brand building through promotional strategies is a comprehensive understanding of the target audience. Businesses must conduct thorough market research to identify their demographic, psychographic, and behavioral characteristics. Armed with this knowledge, tailored promotional campaigns can be crafted to appeal directly to the preferences and needs of the intended consumer base. Personalization is key in capturing attention and fostering a connection between the brand and its audience. Building a consistent and cohesive brand image is essential for long-term success. A unified visual identity, including logos, color schemes, and messaging, should be integrated across all promotional materials. Consistency builds recognition and trust, as consumers are more likely to remember and engage with a brand that presents itself in a clear and cohesive manner. This visual identity should be reinforced through various channels, including social media, traditional advertising, and in-store experiences.Social media platforms have emerged as powerful tools for brand building in the digital age. Leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn allows businesses to connect with their audience on a more personal level. Engaging content, such as visually appealing images, videos, and interactive posts, can create a sense of community and foster brand loyalty. Additionally, social media provides a platform for real-time communication, enabling brands to respond promptly to customer feedback and concerns.Collaborations and partnerships can amplify the reach of promotional efforts. Teaming up with influencers, other businesses, or organizations that share a similar target audience can extend the brand's visibility and credibility. Co-branded campaigns or joint events can create a buzz and generate interest among a broader audience, helping to build brand awareness in new markets.Embracing experiential marketing is another potent strategy for brand building. Providing consumers with memorable and immersive experiences creates a lasting impression. Whether through events, pop-up shops, or interactive online campaigns, brands can leave a positive and lasting impact on their audience. Experiential marketing fosters emotional connections, turning consumers into brand advocates who are more likely to share their positive experiences with others. In the digital era, data-driven marketing is indispensable for optimizing promotional strategies. Analyzing consumer behavior, preferences, and engagement metrics allows businesses to refine their approaches continuously. By leveraging data insights, brands can tailor their messages, channels, and timing to maximize the effectiveness of their promotional efforts. In conclusion, effective promotional strategies are the bedrock of successful brand building. By understanding the target audience, maintaining a consistent brand image, leveraging social media, forming strategic partnerships, embracing experiential marketing, and utilizing data-driven insights, businesses can create a compelling and enduring brand presence. The dynamic interplay of these strategies fosters brand loyalty, drives customer engagement, and positions the brand for sustained success in a competitive marketplace.

With insight gained from over 35 years in customer service, author Valerie Russell shares how a company can create success and loyalty by focusing on the customer's experience from the parking lot to the exit.Great customer service can often separate the struggling companies from the prosperous ones. By focusing on the customer experience, companies can build lasting trust and loyalty. However, since the pandemic and with the rise of our electronic, antisocial world, the quality of customer service across industries has been on the decline. Customer service is becoming a lost art.From Entrance to Exit aims to reverse this downward trend by helping readers learn how to create an environment of customer care. After over 35 years of working in customer service, author Valerie Russell shares her tips and tools for producing great customer service from the moment the customer enters the parking lot to their exit and beyond. Russell goes through customer service with a fine-toothed comb-sharing the good, the bad, and the downright ugly parts of making a company great at taking care of its customers. Equipped with conversation starters, special reflections, and practice exercises for readers, From Entrance To Exit is a great practical tool for anyone who works in customer service or runs a business.

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship.In this book, the author uses a rhetorical approach to investigate the ¿marketing¿ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic¿s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

¡Prepárate para descubrir cómo tu negocio puede aprovechar fácilmente esta industria multimillonaria en auge!El siempre cambiante mundo del mercadeo en redes sociales significa que necesitas encontrar constantemente nuevas tácticas para mantenerte por delante de tu competencia.Y cuando se trata de crear conciencia de marca - ya sea para un negocio de ladrillos y cemento, una tienda de comercio electrónico, o tu marca personal - la comercialización en vídeo domina como la mejor forma para llevar tu mensaje a tus clientes potenciales.Ahora, en los últimos años, una nueva y revolucionaria pieza de tecnología social ha surgido para convertirse en la forma más efectiva de llegar a tu público objetivo... Y esa tecnología se llama transmisión en vivo.Verás, la industria de las transmisiones en vivo o streaming es mucho más que sólo juegos en línea. De hecho, se prevé que este mercado crezca hasta más de 70.000 millones de dólares para 2021, lo que lo convierte en una de las formas más vanguardistas para que los empresarios y las personas influyentes lleguen a los clientes en tiempo real.Y con Mercadeo En Vivo Para Redes Sociales, tendrás todo lo que necesitas para comenzar a aprovechar la herramienta de streaming - que puede ayudarte a traer ventas adicionales, generar más clientes potenciales, y ¡realmente impulsar tu marca para ganar en grande en línea!Lo que aprenderás dentro de Mercadeo En Vivo Para Redes Sociales:Descubre cómo incluso los principiantes pueden utilizar esta innovación de mercadeo pionera.Domina el arte de dirigir el tráfico a tu sitio web o tienda a través de una transmisión en vivo.Aprende las diferencias clave entre las plataformas de transmisión en vivo más populares - y descubre qué plataforma ofrece la mejor opción para tu marca.Obtén todos los mejores consejos para llevar a cabo un buen programa de streaming en directo (¡sin ningún problema!).¡Y mucho más!Así que, ¿por qué no añadir Mercadeo En Vivo Para Redes Sociales a tu biblioteca? Y tú también podrías estar a la vanguardia de lo que se va a convertir en el futuro de la comercialización en vídeo.