Marketing

In Why Now? Michael Humblet teaches you how to create the right pitch to maximise your impact and speed up the conversion of prospects into customers.

No business today can afford to ignore two very important people -2C's: Your Customer and Your Competitor! The person in front of you is your Customer, and if this person is not treated well, then the person behind you (Your Competitor!) is waiting to grab him as he drops from your list!Therefore knowing how to win and retain customers is the single most important business skill that anyone can learn. The business world makes way for the person who brings in the business and the money…and that's the person who wins and keeps customers. In today's service-oriented economy, excellent service is more than a competitive weapon-it's a survival skill but distressingly only a few organizations are really delighting their customers. Rest assured that if you don't provide this excellent service, someone else would!"Take G.R.E.A.T C.A.R.E!- The Ultimate Guide to Great Customer Service" will help you do just that! It will help create a memorable experience for every customer, by exceeding expectations and going beyond satisfying their needs- making it easy to do business…thereby making everybody win! The Customer, your Company and the Employees!Here are the KEY ContentsThe Importance and Benefits of Providing Great Customer ServiceHow Customers are lost!How valuable are Customers and what do they really wantYOU are the KEY! Attributes of a Customer Service ProfessionalConducting and Presenting Yourself as a Customer Service Professional!Steps to a Professional Customer Service CallProfessional Telephone SkillsHandling Complaints and Irate CustomersSteps to Improving your Service-Setting StandardsLearning to Manage Stress for continued SuccessA Final Word!About the Author

The List Advantage: Unlocking the Power of List Building for Marketing Success is an essential guide for businesses of all sizes looking to effectively build and grow their email list to drive increased engagement and revenue. This comprehensive guide covers everything from the basics of list building to advanced strategies such as personalization, segmentation, and automation.Readers will learn how to create high-quality opt-in forms and landing pages, use lead magnets and freebies to incentivize sign-ups, craft effective welcome emails, and develop killer content to engage subscribers. The book also covers the importance of segmentation and personalization, and how to measure the success of your email marketing efforts using data and analytics.In addition, the book explores the role of social media, influencer marketing, and referral marketing in list building, as well as the benefits of offering lead magnets and freebies. Readers will also learn about email marketing regulations and compliance, and how to build trust and nurture subscribers over time.The future of list building and email marketing is also explored, including trends such as personalization, mobile optimization, integration with other channels, artificial intelligence and machine learning, data privacy, and interactive content.Written in an easy-to-understand and actionable format, The List Advantage is an essential resource for anyone looking to effectively build and grow their email list to drive long-term success in their marketing efforts. Whether you're a small business owner, entrepreneur, or marketing professional, this book will provide you with the strategies and tools you need to effectively reach and engage with your target audience through email marketing.

So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire. In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.

Are you a financial planner, IFA, wealth manager or financial adviser struggling to attract more of your ideal clients? Look no further than "Marketing and Lead Generation for Financial Advice Professionals." In this practical and acclaimed guide, author Philip Calvert draws on his 45 years of experience working with financial advisers to share proven strategies for attracting more of your every day and dream clients. This book is designed for both small financial adviser businesses and those employed by large national firms, as well as brand new advisers just starting out.Filled with real-life examples of successful financial adviser marketing, this book is fun, easy to understand and each idea is simple to implement. You'll discover a range of marketing strategies and tactics that are tried and tested, and you'll learn how to create a targeted marketing plan that works for you. Whether you're looking to improve your lead generation, boost your online presence or develop your prospect funnel, this book has something for everyone."Marketing and Lead Generation for Financial Advice Professionals" is professional, persuasive and easy to read. With this acclaimed book, you'll gain valuable insights into how to build your brand, engage with your ideal clients and drive business growth. If you're looking for the ultimate marketing manual for the financial advice profession, look no further than this must-read book.In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and 'old school' marketing techniques - many of which Philip has added a powerful modern twist.From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting - and much more - if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.

Cook (2001) souligne que la fonction de la publicité est d'informer, de persuader, de rappeler, d'influencer et peut-être de changer les opinions, les émotions et les attitudes. En bref, les publicités ne se contentent pas de vendre des produits, elles changent la société et incitent les gens à acheter des choses qu'ils ne veulent pas ou dont ils n'ont pas besoin, grâce aux images et au langage utilisés pour attirer l'attention. L'analyse des publicités pour les boissons non alcoolisées a mis en évidence la façon dont les publicités consolident la beauté. Les publicités comportent les mots "unique and special, feel fresh, feel young, feel special, c'est mon gout, apre l'effort, le rencofort, fuel your greatness" (unique et spécial, se sentir frais, se sentir jeune, se sentir spécial, c'est mon gout, apre l'effort, le rencofort, alimenter votre grandeur) dans les noms des produits, ce qui permet de faire le lien entre la santé et l'âge, le choix et le goût, l'effort et le réconfort, la consommation et la satisfaction.

Mobile Mastery: The Ultimate Guide to Successful Mobile Marketing Campaigns is a comprehensive guide for anyone looking to succeed in the world of mobile marketing. With the majority of internet users now accessing content on mobile devices, mobile marketing has become an essential tool for businesses to reach their target audience and achieve their marketing objectives.In this book, readers will learn about the evolution of mobile marketing, how to understand their mobile audience, and how to develop a mobile marketing strategy. The book covers a wide range of topics, including building a mobile brand, creating effective mobile advertisements, mobile app marketing, mobile search engine optimization, mobile video marketing, SMS marketing, mobile email marketing, and mobile social media marketing.The book also covers ethical considerations in mobile marketing and provides tips and tricks for becoming a mobile marketing pro. Readers will learn how to stay up-to-date with mobile marketing trends, continuously test and optimize their campaigns, develop a strong mobile brand, leverage the power of mobile video, use personalization to drive engagement, and measure and analyze their campaigns.Whether you're a business owner, marketing professional, or aspiring mobile marketer, Mobile Mastery provides the knowledge and insights you need to develop successful mobile marketing campaigns. With its practical advice, real-world examples, and actionable tips, this book is a must-read for anyone looking to excel in the world of mobile marketing.

What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition. In fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products. Despite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand. And it all starts with one thing in mind...In Your Step-by-Step Guide to Brand Building, you will discover:The #1 mistake marketers make when it comes to building their brand's identityThe 9 pillars of brand building you need to know in order for your brand to succeedA breakdown of how you can build a brand with a strong presence, even if your current one is floppingThe how-to of competitive analysis, with a tried-and-tested framework templateHow altering this one aspect of your logo will affect how consumers perceive your brandThe secret to connecting your consumers to your brand, boosting their loyalty towards your productsThe crucial steps you need take after building your brand to maintain statusBonus: Case studies on big brands-what they are doing right, and how they got past the hurdles that blocked their pathAnd much more. By establishing a strong brand, you will have the most valuable asset your business can possess. In 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you. When you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge. Stop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you.

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and practical solutions from the world of marketing. In our fast moving, challenging world - in which there are approximately 10.6 million marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? Is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 100-topic checklist of practical ways in which marketers can drive positive impact, showing that even in the age of consumerism, marketing CAN be a force for good.

Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly.Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is full of practical advice on how to use social media to your professional advantage, work effectively within your employer's guidelines - as well as what not to do!

Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website.

Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen. Anhand detaillierter Beispiele argumentiert er, dass indifferente Marken mit schwachen männlichen und weiblichen Merkmalen den geringsten Wert haben, während androgyne Marken mit sowohl starken weiblichen als auch starken männlichen Merkmalen den höchsten Wert aufweisen. Es wird aufgezeigt, welche Faktoren dazu führen, dass eine Marke als männlich und/oder als weiblich wahrgenommen wird. Mit dem Ziel, eine umfassende Theorie zu entwickeln und Praktikern einen Leitfaden zur Steigerung des Werts ihrer Marken zu geben, legt dieses Buch die Grundlage für ein globales Markenpersönlichkeitsmodell.

In diesem Buch lernen Gründerinnen und Gründer, wie sie bei Pitch-Wettbewerben Investoren und Kunden für ihr Start-up begeistern. Gerade im direkten Vergleich und vor Publikum wird die mangelnde Präsentationskompetenz Start-ups mitunter zum Verhängnis. So manche innovative Idee ist auf diese Weise schon im Sande verlaufen ¿ was bleibt, sind oft Frust und Selbstzweifel. Das muss nicht sein, denn mit dem richtigen Werkzeug können sich Start-ups gezielt auf Pitch-Events vorbereiten, die meist einem ganz bestimmten Muster folgen.Analyze! Produce! Perfom! ¿ Mit der APP-Methode hat Bartosz Kajdas eine Technik für alle entwickelt, die ihre Chancen auf einen erfolgreichen Pitch systematisch erhöhen wollen. Was sind die wesentlichen Erfolgsfaktoren und welche Regeln und ungeschriebenen Anforderungen gibt es bei Pitch-Wettbewerben? Wie erstellt man ein gutes Pitch Deck und welche Slides sind besonders wichtig? Kajdas vermittelt praxisnah und anschaulich, wie Sie Ihre Performance auf der Bühne oder bei Online-Pitches perfektionieren. Inklusive Praxisbeispielen aus der akademischen Gründerszene und ergänzendem Online-Content mit Checkliste und Musterslides.

In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connect with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I’ve received great service from companies that I know didn’t give a damn about my business. You have, too, I’ll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: 1. Don’t Make It Right . . . GET It Right! 2. Make a Great Impression 3. Serve with Empathy 4. Connect with Emotion 5. Take Personal Responsibility If your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity—or asks their employees to invest in an activity—in which they had little interest. Your company believes that you are its most important asset! If you are investing your own resources reading this book, that means you’re taking the most important step any of us can ever take—a step toward personal growth. You wouldn’t read this book if all you want to do is tread water and remain the same. You must take personal responsibility for how you engage your customers—let me show you how.

Sales Unplugged is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.

A teoria da Gestalt tem muitos outros nomes: Psicologia da gestalt, psicologia da forma ou teoria da forma e do conteúdo. É utilizado nos campos da psicologia, educação, serviços humanos, gestão, indústria e filosofia. Baseia-se no funcionamento do cérebro humano e na sua capacidade de percepção de objectos ou acontecimentos como um todo. A premissa é a seguinte: o todo é mais importante do que a soma das suas partes.

Steuerberater, Wirtschaftsprufer, Anwalte und Berater bekleiden angesehene gesellschaftliche Positionen. Wer neben der fachlichen Leistung auch menschlich uberzeugt, gewinnt wichtige Image- und Sympathiewerte und wird leichter erfreuliche Geschaftsbeziehungen zu Mandanten und Partnern aufbauen und erhalten. Der "e;Kanzlei-Knigge"e; bietet konkrete Verhaltensratschlge von der Begrung ber die vielen mglichen Szenarien des geschftlichen Miteinanders bis hin zur professionellen Verabschiedung des Geschftspartners. Auch unverhoffte Begegnungen auerhalb der Geschftsebene werden thematisiert und entkrampft. Erfahrene Berufstrger bleiben in jeder Lage souvern, Einsteiger werden schnell "e;parkettfest"e;.

Dieses Buch enthält Fallstudien und Analysen, die aus einem intensiven interdisziplinären Dialog zwischen Wissenschaft und Praxis im Studiengang Media Management (B.Sc.), Fachbereich Design Informatik Medien, der Hochschule RheinMain, Wiesbaden, entstanden sind.Die rasante Entwicklung von Social Media, Anwendungen Künstlicher Intelligenz sowie von modernen Medien- und Kommunikationskanälen hat in den letzten Jahren zu einer digitalen Transformation geführt, die nahezu alle Bereiche der Wirtschaft und Gesellschaft entscheidend geprägt hat. Die während der Coronapandemie notwendig gewordenen Remote-Work-Lösungen beschleunigten diese Transformation zusätzlich und haben die Art und Weise, wie Medien konsumiert werden, nachhaltig verändert. Gängige Prozesse wurden überdacht und neugestaltet, medienrelevante Entscheidungen in Bereichen wie ¿Wirtschaft¿, ¿Design¿ und ¿Technik¿ modifiziert und umgesetzt. Vor diesem Hintergrund ist es umso wichtiger, den medienbezogenen Dialog zwischen Wissenschaft und Praxis mit neuer Akzentuierung zu führen.Die vielfältig positionierten Beitragsautor*innen betrachten Standortfaktoren und Organisationsformen von Medien sowie Kommunikations- und Marketingkonzepte. Darüber hinaus wird eine Einordnung der Bereiche Personal, Design und Technologie vorgenommen, die dem rasanten Wandel der Medienbranche in den letzten Jahren Rechnung trägt.