Science

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, theyre becoming more and more popularand profitabledue to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become todays power brokers.Dont let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and whove consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether youre an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book youll need in order to navigate this appealing but confusing world.

The Power of Different is an illuminating and uplifting examination of the link between brain differences and aptitude. Psychologist and bestselling author Gail Saltz presents the latest scientific research and profiles famous geniuses and lay individuals who have been diagnosed with all manner of brain 'problems' - including learning disabilities, ADD, anxiety, depression, bipolar disorder, schizophrenia and autism. Saltz shows that the source of our struggles can be the origin of our greatest strengths. Rooted in her experience as a professor and practicing psychiatrist, and based on the latest neurological research, Saltz demonstrates how specific deficits in certain areas of the brain are directly associated with the potential for great talent. She also shows how the very conditions that can cause difficulty at school, in social situations, at home or at work, are bound to creative, disciplinary, artistic, empathetic and cognitive abilities.In this pioneering work, readers will find engaging scientific research and stories from historical geniuses and everyday individuals who have not only made the most of their conditions, but who have flourished because of them. Enlightening and inspiring, The Power of Different shows how the unique wiring of every brain can be a source of strength and productivity, and can contribute to the richness of our world.

'A book that would have had Darwin swooning - anyone seriously interested in who we are and how we function should read this.' Guardian At the beginning of this century enormous progress had been made in genetics. The Human Genome Project finished sequencing human DNA. It seemed it was only a matter of time until we had all the answers to the secrets of life on this planet.The cutting-edge of biology, however, is telling us that we still don't even know all of the questions.How is it that, despite each cell in your body carrying exactly the same DNA, you don't have teeth growing out of your eyeballs or toenails on your liver? How is it that identical twins share exactly the same DNA and yet can exhibit dramatic differences in the way that they live and grow?It turns out that cells read the genetic code in DNA more like a script to be interpreted than a mould that replicates the same result each time. This is epigenetics and it's the fastest-moving field in biology today.The Epigenetics Revolution traces the thrilling path this discipline has taken over the last twenty years. Biologist Nessa Carey deftly explains such diverse phenomena as how queen bees and ants control their colonies, why tortoiseshell cats are always female, why some plants need a period of cold before they can flower, why we age, develop disease and become addicted to drugs, and much more. Most excitingly, Carey reveals the amazing possibilities for humankind that epigenetics offers for us all - and in the surprisingly near future.

In Frames of War, Judith Butler explores the media’s portrayal of state violence, a process integral to the way in which the West wages modern war. This portrayal has saturated our understanding of human life, and has led to the exploitation and abandonment of whole peoples, who are cast as existential threats rather than as living populations in need of protection. These people are framed as already lost, to imprisonment, unemployment and starvation, and can easily be dismissed. In the twisted logic that rationalizes their deaths, the loss of such populations is deemed necessary to protect the lives of ‘the living.’ This disparity, Butler argues, has profound implications for why and when we feel horror, outrage, guilt, loss and righteous indifference, both in the context of war and, increasingly, everyday life.This book discerns the resistance to the frames of war in the context of the images from Abu Ghraib, the poetry from Guantanamo, recent European policy on immigration and Islam, and debates on normativity and non-violence. In this urgent response to ever more dominant methods of coercion, violence and racism, Butler calls for a re-conceptualization of the Left, one that brokers cultural difference and cultivates resistance to the illegitimate and arbitrary effects of state violence and its vicissitudes.

In this revelatory book, Callum Roberts uses his lifetime's experience working with the oceans to show why they are the most mysterious places on earth, their depths still largely unexplored. In The Ocean of Life we get a panoramic tour beneath the seas: Why do currents circulate the way do? Where exactly do they go? How has the chemistry of the oceans changed? How polluted are we making them? Above all, Roberts reveals the richness of their life, and how it has altered over the centuries. The oceans are now under unprecedented threat. Not only does Roberts show how we are fishing our oceans to extinction, crucially, he explains how this directly affects our lives on land. Ninety-five percent of habitable space on earth lies in the oceans, and marine plants produce half the world's oxygen; the oceans themselves absorb vast quantities of carbon dioxide. The life they support is now in the balance.The Ocean of Life should galvanise debate worldwide. Roberts shows how we can arrest and reverse the damage we are doing. Tantalisingly, it is within our grasp to restore the life of the oceans. There is still time.

From the Sunday Times top ten bestselling author of The Psychopath Test, this is a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.'It's about the terror, isn't it?''The terror of what?' I said.'The terror of being found out.'For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job.A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control.Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

Interested in developing embedded systems? Since they dont tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate a host of good development practices, based on classic software design patterns and new patterns unique to embedded programming. Learn how to build system architecture for processors, not operating systems, and discover specific techniques for dealing with hardware difficulties and manufacturing requirements.Written by an expert whos created embedded systems ranging from urban surveillance and DNA scanners to childrens toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use.Optimize your system to reduce cost and increase performanceDevelop an architecture that makes your software robust in resource-constrained environmentsExplore sensors, motors, and other I/O devicesDo more with less: reduce RAM consumption, code space, processor cycles, and power consumptionLearn how to update embedded code directly in the processorDiscover how to implement complex mathematics on small processorsUnderstand what interviewers look for when you apply for an embedded systems job"e;Making Embedded Systems is the book for a C programmer who wants to enter the fun (and lucrative) world of embedded systems. Its very well writtenentertaining, evenand filled with clear illustrations."e;Jack Ganssle, author and embedded system expert.

Today's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.

Describing Tolstoy's crisis of depression and estrangement from the world, A Confession is an autobiographical work of exceptional emotional honesty. It describes his search for 'a practical religion not promising future bliss but giving bliss on earth'. Although the Confession led to his excommunication, it also resulted in a large following of Tolstoyan Christians springing up throughout Russia and Europe. Throughout history, some books have changed the world. They have transformed the way we see ourselves and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.

Thinking is hard - yet barely a waking moment passes when we're not labouring away at it. A few of us may be natural geniuses, able to work through the toughest tangles in an instant; others, blessed with reserves of willpower, stay the course in the dogged pursuit of truth. Then there's the rest of us. Not prodigies and a little bit lazy, but still aspiring to understand the world and our place in it. What can we do?In Intuition Pumps, Daniel Dennett, one of the world's most original and provocative thinkers, takes us on a profound, illuminating and highly entertaining philosophical journey. He reveals a collection of his favourite thinking tools, or 'intuition pumps', that he and others have developed for addressing life's most fundamental questions. Along with new discussions of familiar moves - Occam's Razor, reductio ad absurdum - Dennett offers cognitive tools built for the most treacherous subject matter: evolution, meaning, consciousness and free will. In his genial style, Dennett guides readers around the pitfalls in arguments, and reveals easier ways to better understand the world around us and our place in it.An enlightening and practical store of knowledge, Intuition Pumps and Other Tools for Thinking will teach you to think truly independently and creatively.[Praise for Daniel Dennett's Freedom Evolves]: 'This is a serious book with a brilliant message' Matt Ridley, Sunday Telegraph'Dennett has produced the most powerful and ingenious attempt at reconciling Darwinism with the belief in human freedom to date' John Gray, The Independent'An outstandingly good book. There is no better philosophical exponent of what evolutionary biology really means' The TimesDaniel Dennett is one of the most original and provocative thinkers in the world. A brilliant polemicist and philosopher, he is famous for challenging unexamined orthodoxies. His books include Brainstorms, Brainchildren, Elbow Room, Consciousness Explained, Darwin's Dangerous Idea and Freedom Evolves. He lives in North Andover, Massachusetts.

The Quantum Universe brings together two authors on a brilliantly ambitious mission to show that everyone can understand the deepest questions of science. But just what is quantum physics? How does it help us understand the world? Where does it leave Newton and Einstein? And why, above all, can we be sure that the theory is good? The bizarre behaviour of the atoms and energy that make up the universe has led to some very woolly pronouncements on the nature of all interconnectedness. Here, Brian Cox and Jeff Forshaw give us the real science, and reveal the profound theories that allow for concrete, yet astonishing, predictions about the world. This is our most up-to-date picture of reality.

Sex is as fascinating to scientists as it is to the rest of us. A vast pool of knowledge, therefore, has been gleaned from research into the nature of sex, from the contentious problem of why the wasteful reproductive process exists at all, to how individuals choose their mates and what traits they find attractive. This fascinating book explores those findings, and their implications for the sexual behaviour of our own species. It uses the Red Queen from Alice in Wonderland who has to run at full speed to stay where she is as a metaphor for a whole range of sexual behaviours. The book was shortlisted for the 1994 Rhone-Poulenc Prize for Science Books. Animals and plants evolved sex to fend off parasitic infection. Now look where it has got us. Men want BMWs, power and money in order to pair-bond with women who are blonde, youthful and narrow-waisted a brilliant examination of the scientific debates on the hows and whys of sex and evolution Independent.

Traditionally attributed to Lao Tzu, an older contemporary of Confucius (551 - 479 BC), it is now thought that the work was compiled in about the fourth century BC. An anthology of wise sayings, it offers a model by which the individual can live rather than explaining the human place in the universe. The moral code it encourages is based on modesty and self-restraint, and the rewards reaped for such a life are harmony and flow of life.

Composed in the twelfth century in north-eastern Iran, Attar's great mystical poem is among the most significant of all works of Persian literature. A marvellous, allegorical rendering of the Islamic doctrine of Sufism - an esoteric system concerned with the search for truth through God - it describes the consequences of the conference of the birds of the world when they meet to begin the search for their ideal king, the Simorgh bird. On hearing that to find him they must undertake an arduous journey, the birds soon express their reservations to their leader, the hoopoe. With eloquence and insight, however, the hoopoe calms their fears, using a series of riddling parables to provide guidance in the search for spiritual truth. By turns witty and profound, The Conference of the Birds transforms deep belief into magnificent poetry.

Why do people work hard, and take pride in what they do? This book, a philosophically-minded enquiry into practical activity of many different kinds past and present, is about what happens when people try to do a good job. It asks us to think about the true meaning of skill in the 'skills society' and argues that pure competition is a poor way to achieve quality work. Sennett suggests, instead, that there is a craftsman in every human being, which can sometimes be enormously motivating and inspiring - and can also in other circumstances make individuals obsessive and frustrated. The Craftsman shows how history has drawn fault-lines between craftsman and artist, maker and user, technique and expression, practice and theory, and that individuals' pride in their work, as well as modern society in general, suffers from these historical divisions. But the past lives of crafts and craftsmen show us ways of working (using tools, acquiring skills, thinking about materials) which provide rewarding alternative ways for people to utilise their talents. We need to recognise this if motivations are to be understood and lives made as fulfilling as possible.

Michel de Montaigne was one of the most influential figures of the Renaissance, singlehandedly responsible for popularising the essay as a literary form.In 1572, Montaigne retired to his estates in order to devote himself to leisure, reading and reflection. There he wrote his constantly expanding 'essays', inspired by the ideas he found in books from his library and his own experience. He discusses subjects as diverse as war-horses and cannibals, poetry and politics, sex and religion, love and friendship, ecstasy and experience. Above all, Montaigne studied himself to find his own inner nature and that of humanity. The Essays are among the most idiosyncratic and personal works in all literature. An insight into a wise Renaissance mind, they continue to engage, enlighten and entertain modern readers.Born in 1533, Michel de Montaigne studied law and spent a number of years working as a counsellor before devoting his life to reading, writing and reflection. He died in 1586. Dr M.A. Screech is regarded as the world's greatest authority on Montaigne.

Written after Nietzsche had ended his friendship with Richard Wagner and had been forced to leave academic life through ill health, Human, All Too Human (1878) can be read as a monument to his personal crisis. It also marks the point when he matured as a philosopher, rejecting the German romanticism espoused by Wagner and Schopenhauer and instead returning to sources in the French Enlightenment. Here he sets out his unsettling views in a series of 638 stunning aphorisms - assessing subjects ranging from art to arrogance, boredom to passion, science to vanity and women to youth. This work also contains the seeds of concepts crucial to Nietzsche's later philosophy, such as the will to power and the need to transcend conventional Christian morality. The result is one of the cornerstones of his life's work.

'We must learn to love, learn to be kind, and this from our earliest youth ... Likewise, hatred must be learned and nurtured, if one wishes to become a proficient hater'This volume contains a selection of Nietzsche's brilliant and challenging aphorisms, examining the pleasures of revenge, the falsity of pity, and the incompatibility of marriage with the philosophical life.Introducing Little Black Classics: 80 books for Penguin's 80th birthday. Little Black Classics celebrate the huge range and diversity of Penguin Classics, with books from around the world and across many centuries. They take us from a balloon ride over Victorian London to a garden of blossom in Japan, from Tierra del Fuego to 16th-century California and the Russian steppe. Here are stories lyrical and savage; poems epic and intimate; essays satirical and inspirational; and ideas that have shaped the lives of millions.Friedrich Nietzsche (1844-1900). Nietzsche's works available in Penguin Classics are A Nietzsche Reader, Beyond Good and Evil, Ecce Homo, Human, All Too Human, On the Genealogy of Morals, The Birth of Tragedy, The Portable Nietzsche, Thus Spoke Zarathustra, Twilight of Idols and Anti-Christ.

The Leviathan is the vast unity of the State. But how are unity, peace and security to be attained? Hobbes's answer is sovereignty, but the resurgence of interest today in Leviathan is due less to its answers than its methods. Hobbes sees politics as a science capable of the same axiomatic approach as geometry: he argues from first principles to human nature to politics. This book's appeal to the twentieth century lies not just in its elevation of politics to a science, but in its overriding concern for peace.

Imagine if The Hitchhiker's Guide to the Galaxy were a real, practical book about the mysteries of the universe . . .The Universe in Your Hand takes us on a wonder-filled journey to the surface of our dying sun, shrinks us to the size of an atom and puts us in the deathly grip of distant black holes. Along the way you might come to understand, really understand, the mind-bending science that underpins modern life, from quantum mechanics to Einstein's theory of general relativity.Through brilliant storytelling and humour rather than graphs and equations, internationally renowned astrophysicist Christophe Galfard has written an instant classic that brings the astonishing beauty of the universe to life - and takes us deep into questions about the beginning of time and the future of humanity.

When Oliver Sacks was twelve years old, a perceptive schoolmaster wrote in his report: 'Sacks will go far, if he does not go too far'. It is now abundantly clear that Sacks has never stopped going. From its opening pages on his youthful obsession with motorcycles and speed, On the Move is infused with his restless energy. As he recounts his experiences as a young neurologist in the early 1960s, first in California and then in New York, where he discovered a long-forgotten illness in the back wards of a chronic hospital, as well as with a group of patients who would define his life, it becomes clear that Sacks's earnest desire for engagement has occasioned unexpected encounters and travels - sending him through bars and alleys, over oceans, and across continents.With unbridled honesty and humour, Sacks shows us that the same energy that drives his physical passions - bodybuilding, weightlifting, and swimming - also drives his cerebral passions. He writes about his love affairs, both romantic and intellectual, his guilt over leaving his family to come to America, his bond with his schizophrenic brother, and the writers and scientists - Thom Gunn, A. R. Luria, W. H. Auden, Gerald M. Edelman, Francis Crick - who influenced him.On the Move is the story of a brilliantly unconventional physician and writer - and of the man who has illuminated the many ways that the brain makes us human.

The problem of whether we should love ourselves - and if so how - has particular resonance within Christian thought and is an important yet underinvestigated theme in the writings of Soren Kierkegaard. In Works of Love, Kierkegaard argues that the friendships and romantic relationships which we typically treasure most are often merely disguised forms of 'selfish' self-love. Yet in this nuanced and subtle account, John Lippitt shows that Kierkegaard also provides valuable resources for responding to the challenge of how we can love ourselves, as well as others. Lippitt relates what it means to love oneself properly to such topics as love of God and neighbour, friendship, romantic love, self-denial and self-sacrifice, trust, hope and forgiveness. The book engages in detail with Works of Love, related Kierkegaard texts and important recent studies, and also addresses a wealth of wider literature in ethics, moral psychology and philosophy of religion.

What is ethics? Where do moral standards come from? Are they based on emotions, reason, or some innate sense of right and wrong? For many scientists, the key lies entirely in biology--especially in Darwinian theories of evolution and self-preservation. But if evolution is a struggle for survival, why are we still capable of altruism? In his classic study The Expanding Circle, Peter Singer argues that altruism began as a genetically based drive to protect one's kin and community members but has developed into a consciously chosen ethic with an expanding circle of moral concern. Drawing on philosophy and evolutionary psychology, he demonstrates that human ethics cannot be explained by biology alone. Rather, it is our capacity for reasoning that makes moral progress possible. In a new afterword, Singer takes stock of his argument in light of recent research on the evolution of morality.

Desiderius Erasmus (1466-1536) was a Dutch humanist, scholar, and social critic, and one of the most important figures of the Renaissance. The Praise of Folly is perhaps his best-known work. Originally written to amuse his friend Sir Thomas More, this satiric celebration of pleasure, youth, and intoxication irreverently pokes fun at the pieties of theologians and the foibles that make us all human, while ultimately reaffirming the value of Christian ideals. No other book displays quite so completely the transition from the medieval to the modern world, and Erasmus's wit, wisdom, and critical spirit have lost none of their timeliness today.This Princeton Classics edition of The Praise of Folly features a new foreword by Anthony Grafton that provides an essential introduction to this iridescent and enduring masterpiece.

This is the most comprehensive anthology of Soren Kierkegaard's works ever assembled in English. Drawn from the volumes of Princeton's authoritative Kierkegaard's Writings series by editors Howard and Edna Hong, the selections represent every major aspect of Kierkegaard's extraordinary career. They reveal the powerful mix of philosophy, psychology, theology, and literary criticism that made Kierkegaard one of the most compelling writers of the nineteenth century and a shaping force in the twentieth. With an introduction to Kierkegaard's writings as a whole and explanatory notes for each selection, this is the essential one-volume guide to a thinker who changed the course of modern intellectual history. The anthology begins with Kierkegaard's early journal entries and traces the development of his work chronologically to the final The Changelessness of God. The book presents generous selections from all of Kierkegaard's landmark works, including Either/Or, Fear and Trembling, Works of Love, and The Sickness unto Death, and draws new attention to a host of such lesser-known writings as Three Discourses on Imagined Occasions and The Lily of the Field and the Bird of the Air. The selections are carefully chosen to reflect the unique character of Kierkegaard's work, with its shifting pseudonyms, its complex dialogues, and its potent combination of irony, satire, sermon, polemic, humor, and fiction. We see the esthetic, ethical, and ethical-religious ways of life initially presented as dialogue in two parallel series of pseudonymous and signed works and later in the "e;second authorship"e; as direct address. And we see the themes that bind the whole together, in particular Kierkegaard's overarching concern with, in his own words, "e;What it means to exist; . . . what it means to be a human being.? Together, the selections provide the best available introduction to Kierkegaard's writings and show more completely than any other book why his work, in all its creativity, variety, and power, continues to speak so directly today to so many readers around the world.

Honeybees make decisions collectively--and democratically. Every year, faced with the life-or-death problem of choosing and traveling to a new home, honeybees stake everything on a process that includes collective fact-finding, vigorous debate, and consensus building. In fact, as world-renowned animal behaviorist Thomas Seeley reveals, these incredible insects have much to teach us when it comes to collective wisdom and effective decision making. A remarkable and richly illustrated account of scientific discovery, Honeybee Democracy brings together, for the first time, decades of Seeley's pioneering research to tell the amazing story of house hunting and democratic debate among the honeybees. In the late spring and early summer, as a bee colony becomes overcrowded, a third of the hive stays behind and rears a new queen, while a swarm of thousands departs with the old queen to produce a daughter colony. Seeley describes how these bees evaluate potential nest sites, advertise their discoveries to one another, engage in open deliberation, choose a final site, and navigate together--as a swirling cloud of bees--to their new home. Seeley investigates how evolution has honed the decision-making methods of honeybees over millions of years, and he considers similarities between the ways that bee swarms and primate brains process information. He concludes that what works well for bees can also work well for people: any decision-making group should consist of individuals with shared interests and mutual respect, a leader's influence should be minimized, debate should be relied upon, diverse solutions should be sought, and the majority should be counted on for a dependable resolution. An impressive exploration of animal behavior, Honeybee Democracy shows that decision-making groups, whether honeybee or human, can be smarter than even the smartest individuals in them.

Penguin presents the unabridged, downloadable audiobook edition of The Future of the Mind by Michio Kaku, The international bestselling author of Physics of the Impossible. Read by the actor Feodor Chin. Recording memories, mind reading, videotaping our dreams, mind control, avatars, and telekinesis - no longer are these feats of the mind solely the province of overheated science fiction. As Michio Kaku reveals, not only are they possible, but with the latest advances in brain science and recent astonishing breakthroughs in technology, they already exist. In The Future of the Mind, the New York Times-bestselling author takes us on a stunning, provocative and exhilarating tour of the top laboratories around the world to meet the scientists who are already revolutionising the way we think about the brain - and ourselves.

What happens to your body after you have died? Fertilizer? Crash Test Dummy? Human Dumpling? Ballistics Practise?Life after death is not as simple as it looks. Mary Roach's Stiff lifts the lid off what happens to our bodies once we have died. Bold, original and with a delightful eye for detail, Roach tells us everything we wanted to know about this new frontier in medical science. Interweaving present-day explorations with a history of past attempts to study what it means to be human Stiff is a deliciously dark investigations for readers of popular science as well as fans of the macabre