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An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.
First edition published 2010 in series Active learning in sport.
An invaluable, reader-friendly, "guide by your side" that leads students through their research projects stage by stage with practical and realistic advice.
This is a comprehensive and accessible text on Exercise and Sport Psychology for students on sport science / sport and exercise science degrees.
A long awaited new edition of this popular introduction to the sociology of sport. Fully updated throughout, it is an approachable, student-focused exploration of sport and society today.
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